Novation vs Sequential:Which is more popular?
In September 2026, Sequential had more branded searches than Novation among synthesizer brands in New Zealand. Sequential had about 590 branded searches, while Novation had 400. Sequential made up 20.6% of all synthesizer brand searches we track, and Novation accounted for 13.9%. When we asked ChatGPT and Google AI Overviews about synthesizer brands, Sequential appeared in two of the five answers and Novation in one. Sequential was mentioned before Novation in every answer that named either.
Who do people search for more?
Sequential, about 48% more searches than Novation
Who does AI mention more?
Sequential, mentioned in 2 of 5 answers, Novation in 1
Who does AI recommend more?
Sequential, named ahead of Novation in 2 of 2 answers
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Top synthesizer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Sequential was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Novation was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Sequential was listed before Novation in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Korg5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Yamaha5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Arturia5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Roland5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Moog3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Sequential2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Novation1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about synthesizer brands
5 answers
Asked ChatGPT
“Which synthesizer brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best synthesizer brands in New Zealand?”
Asked ChatGPT
“What's the best synthesizer brand in New Zealand for music making?”
Searched Google, AI Overview
“best synthesizer”
Searched Google, AI Overview
“synthesizer for beginners”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Novation or Sequential more popular in search?
This chart shows how often people search Google for Novation and Sequential by name. Each line represents a brand's share of searches for all seven synthesizer brands we track, month by month, from searches in New Zealand.
Share of searches by month for Sequential, Novation. The figures are in the table below the chart.
View monthly share of searches table
| Month | Korg | Sequential | Moog | Novation | Yamaha | Arturia | Roland |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 27.8% | 17.8% | 17.4% | 18.1% | 7.8% | 9.6% | 1.5% |
| Nov 2025 | 31.4% | 15.3% | 9% | 19.2% | 8.2% | 15.3% | 1.6% |
| Dec 2025 | 31.8% | 11.7% | 14.3% | 17.9% | 11.7% | 11.7% | 0.9% |
| Jan 2026 | 35.8% | 12.1% | 12.1% | 15.3% | 7.9% | 14.9% | 1.9% |
| Feb 2026 | 29.2% | 17.8% | 11.9% | 18.3% | 9.6% | 11.9% | 1.4% |
| Mar 2026 | 26.2% | 21.1% | 12.5% | 21.5% | 7.5% | 9.3% | 1.8% |
| Apr 2026 | 28.1% | 21.9% | 13% | 18.1% | 7.8% | 9.6% | 1.5% |
| May 2026 | 29.7% | 20.8% | 14.1% | 17.3% | 7.4% | 9.2% | 1.4% |
| Jun 2026 | 31.5% | 18.5% | 13.5% | 18.8% | 6.5% | 10% | 1.2% |
| Jul 2026 | 35.1% | 15.7% | 12.5% | 16.1% | 8.5% | 10.5% | 1.6% |
| Aug 2026 | 36.6% | 20% | 12.5% | 13.6% | 7.1% | 8.8% | 1.4% |
| Sep 2026 | 32.1% | 20.6% | 16% | 13.9% | 9.1% | 7.3% | 1% |
How has the Novation and Sequential comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 12 months ending September 2026: Sequential took it in April 2026, Novation took it in June 2026, Sequential took it in August 2026.
- Across the 12 months ending September 2026, Novation’s share of searches among synthesizer brands in New Zealand moved from 18.1% to 13.9%, and its estimated monthly branded searches moved from 490 to 400.
- Across the 12 months ending September 2026, Sequential’s share of searches among synthesizer brands in New Zealand moved from 17.8% to 20.6%, and its estimated monthly branded searches moved from 480 to 590.
How did search popularity change for New Zealand synthesizer brands in September 2026?
3 changes
In September 2026, Moog overtook Novation to rank 3rd among synthesizer brands in New Zealand, with 16% of the searches.
In September 2026, Sequential gained share of searches among synthesizer brands in New Zealand, from 20% to 20.6%.
Estimated monthly branded searches for Novation in New Zealand fell 18.4% over 12 measured months, from 490 to 400 in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Novation’s and Sequential’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Novation
2 branded search terms
- novation
- novation synth
Sequential
1 branded search term
- sequential
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