Brandwave

How popular isNovation?

In September 2026, people searched for Novation by name about 400 times in New Zealand, an 18.4% decrease from the previous year. These searches made up 13.9% of all New Zealand synthesizer brand searches, placing Novation fourth out of seven brands. When we asked both ChatGPT and Google AI Overviews about synthesizer brands, Novation appeared in one of the five answers and was the seventh most recommended of the seven.

Search and AI answers in September 2026

Novation is the fourth most searched of 7 competitors and the seventh most recommended in AI answers.

  1. KorgShare of searches 32.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. SequentialShare of searches 20.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  3. MoogShare of searches 16%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  4. NovationShare of searches 13.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  5. YamahaShare of searches 9.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th

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Top synthesizer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Novation was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Novation is the seventh most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Korg1st
  2. Roland2nd
  3. Arturia3rd
  4. Yamaha4th
  5. Moog5th
  6. Sequential6th
  7. Novation7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Korg5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Yamaha5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Arturia5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Roland5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Moog3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sequential2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Novation1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about synthesizer brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which synthesizer brands compete with Novation?

Novation against synthesizer brands in New Zealand, by month

Share of searches by month for Korg, Sequential, Moog, Novation, Yamaha, Arturia. The figures are in the table below the chart.

View monthly share of searches table
MonthKorgSequentialMoogNovationYamahaArturiaRoland
Oct 202527.8%17.8%17.4%18.1%7.8%9.6%1.5%
Nov 202531.4%15.3%9%19.2%8.2%15.3%1.6%
Dec 202531.8%11.7%14.3%17.9%11.7%11.7%0.9%
Jan 202635.8%12.1%12.1%15.3%7.9%14.9%1.9%
Feb 202629.2%17.8%11.9%18.3%9.6%11.9%1.4%
Mar 202626.2%21.1%12.5%21.5%7.5%9.3%1.8%
Apr 202628.1%21.9%13%18.1%7.8%9.6%1.5%
May 202629.7%20.8%14.1%17.3%7.4%9.2%1.4%
Jun 202631.5%18.5%13.5%18.8%6.5%10%1.2%
Jul 202635.1%15.7%12.5%16.1%8.5%10.5%1.6%
Aug 202636.6%20%12.5%13.6%7.1%8.8%1.4%
Sep 202632.1%20.6%16%13.9%9.1%7.3%1%

  1. 1.Korg

    32.1%

    Held 1st. 920 estimated branded searches, -14.8% vs prior month. Share -4.6 points.

  2. 2.Sequential

    20.6%

    Held 2nd. 590 estimated branded searches, 0% vs prior month. Share +0.6 points.

  3. 3.Moog

    16%

    Moved from 4th to 3rd. 460 estimated branded searches, +24.3% vs prior month. Share +3.5 points.

  4. 4.Novation

    13.9%

    Moved from 3rd to 4th. 400 estimated branded searches, 0% vs prior month. Share +0.4 points.

  5. 5.Yamaha

    9.1%

    Moved from 6th to 5th. 260 estimated branded searches, +23.8% vs prior month. Share +1.9 points.

  6. 6.Arturia

    7.3%

    Moved from 5th to 6th. 210 estimated branded searches, -19.2% vs prior month. Share -1.5 points.

  7. 7.Roland

    1%

    Held 7th. 30 estimated branded searches, -25% vs prior month. Share -0.3 points.

Compare popularity between Novation and its closest rivals

Every comparison with Novation

8 comparisons

How has branded search demand for Novation changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Novation in New Zealand fell from 490 to 400.
  • Across the 12 months ending September 2026, Novation’s share of searches among synthesizer brands in New Zealand decreased from 18.1% to 13.9%.
  • Across the 12 months ending September 2026, Novation’s share of searches among synthesizer brands in New Zealand peaked at 21.5% in March 2026 and was lowest at 13.6% in August 2026.
  • Across the 12 months ending September 2026, Novation fell from 2nd to 4th among synthesizer brands in New Zealand.

How did search popularity change for New Zealand synthesizer brands in September 2026?

6 changes

  1. In September 2026, Moog overtook Novation to rank 3rd among synthesizer brands in New Zealand, with 16% of the searches.

  2. In September 2026, Yamaha overtook Arturia to rank 5th among synthesizer brands in New Zealand, with 9.1% of the searches.

  3. In September 2026, Sequential gained share of searches among synthesizer brands in New Zealand, from 20% to 20.6%.

  4. In September 2026, Korg lost share of searches among synthesizer brands in New Zealand, from 36.6% to 32.1%.

  5. In September 2026, Arturia lost share of searches among synthesizer brands in New Zealand, from 8.8% to 7.3%.

  6. Estimated monthly branded searches for Roland in New Zealand fell 25% over 12 measured months, from 40 to 30 in September 2026.

How are Novation’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Novation’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • novation
  • novation synth

Do you work for Novation? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Novation compete?

Novation is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Synthesizer brands4th of 713.9%Shown above
MIDI controller brands1st of 530.7%Show ranking
Creator with pink hair and a pink jacket

Is Novation your brand?

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