MIDI controller brands in New Zealand:Which are most popular?
In September 2026, Novation was the most searched MIDI controller brand in New Zealand, accounting for 30.7% of all searches among the five brands we track. When we checked with ChatGPT and Google AI Overviews, Akai and Arturia showed up in every answer. Arturia was recommended most often, coming first in three out of five responses.
NovationShare of searches 30.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
Native InstrumentsShare of searches 25.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
AkaiShare of searches 18.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
ArturiaShare of searches 17.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
NektarShare of searches 7.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 5th
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Top MIDI controller brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Akai and Arturia appeared every time. Arturia was recommended most often, coming first in three out of five answers. Akai was second, and Novation was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Arturia1st
- Akai2nd
- Novation3rd
- Native Instruments4th
- Nektar5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Akai5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Arturia5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Novation4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Nektar4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Native Instruments3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about MIDI controller brands
5 answers
Asked ChatGPT
“Which MIDI controller brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best MIDI controller brands in New Zealand?”
Asked ChatGPT
“What's the best MIDI controller brand in New Zealand for music production?”
Searched Google, AI Overview
“midi keyboard nz”
Searched Google, AI Overview
“best midi controller”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which MIDI controller brands do people search for most?
This chart shows how often people search Google for each MIDI controller brand by name. Each line represents a brand's share of searches for all five MIDI controller brands we track, month by month, from searches in New Zealand.
Share of searches by month for Novation, Native Instruments, Akai, Arturia, Nektar. The figures are in the table below the chart.
View monthly share of searches table
| Month | Novation | Native Instruments | Akai | Arturia | Nektar |
|---|---|---|---|---|---|
| Oct 2025 | 29.6% | 29.6% | 21% | 16.7% | 3.1% |
| Nov 2025 | 26.2% | 32.2% | 15.3% | 21.9% | 4.4% |
| Dec 2025 | 26% | 32% | 18.7% | 18% | 5.3% |
| Jan 2026 | 17.2% | 47.3% | 14.5% | 17.7% | 3.2% |
| Feb 2026 | 24.5% | 37.1% | 16.4% | 17% | 5% |
| Mar 2026 | 36.2% | 23.9% | 17.8% | 17.2% | 4.9% |
| Apr 2026 | 31.6% | 25.7% | 20.4% | 17.8% | 4.6% |
| May 2026 | 29.6% | 29.6% | 20.4% | 16.7% | 3.7% |
| Jun 2026 | 32.2% | 26.2% | 18.1% | 18.1% | 5.4% |
| Jul 2026 | 29.3% | 29.3% | 17.3% | 20.3% | 3.8% |
| Aug 2026 | 28.3% | 28.3% | 18.1% | 19.6% | 5.8% |
| Sep 2026 | 30.7% | 25.2% | 18.9% | 17.3% | 7.9% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 30.7% | 390 | 0% | +2.4 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 25.2% | 320 | -17.9% | -3.1 pointsmoved from 1st to 2nd | |
| 3, moved from 4th to 3rd | 18.9% | 240 | -4% | +0.8 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 17.3% | 220 | -18.5% | -2.2 pointsmoved from 3rd to 4th | |
| 5, held 5th | 7.9% | 100 | +25% | +2.1 points |
1.
Novation30.7%
Moved from 2nd to 1st. 390 estimated branded searches, 0% vs prior month. Share +2.4 points.
25.2%
Moved from 1st to 2nd. 320 estimated branded searches, -17.9% vs prior month. Share -3.1 points.
3.
Akai18.9%
Moved from 4th to 3rd. 240 estimated branded searches, -4% vs prior month. Share +0.8 points.
4.
Arturia17.3%
Moved from 3rd to 4th. 220 estimated branded searches, -18.5% vs prior month. Share -2.2 points.
5.
Nektar7.9%
Held 5th. 100 estimated branded searches, +25% vs prior month. Share +2.1 points.
Which brand is most popular in search among MIDI controller brands in New Zealand?
5 brands
In September 2026, Novation was the most searched among MIDI controller brands in New Zealand, with an estimated 390 branded searches, 30.7% of all searches for the five we track. Native Instruments is in 2nd place, 5.5 percentage points behind at 25.2%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Novation | 29.6% → 30.7% | 36.2%Mar 2026 | 17.2%Jan 2026 | 2nd → 1st |
| Native Instruments | 29.6% → 25.2% | 47.3%Jan 2026 | 23.9%Mar 2026 | 1st → 2nd |
| Akai | 21% → 18.9% | 21%Oct 2025 | 14.5%Jan 2026 | 3rd |
| Arturia | 16.7% → 17.3% | 21.9%Nov 2025 | 16.7%Oct 2025 | 4th |
| Nektar | 3.1% → 7.9% | 7.9%Sep 2026 | 3.1%Oct 2025 | 5th |
Each finding as a sentence
- Across the 12 months ending September 2026, Novation’s share of searches among MIDI controller brands in New Zealand increased from 29.6% to 30.7%.
- Across the 12 months ending September 2026, Native Instruments’ share of searches among MIDI controller brands in New Zealand decreased from 29.6% to 25.2%.
- Across the 12 months ending September 2026, Akai’s share of searches among MIDI controller brands in New Zealand decreased from 21% to 18.9%.
- Across the 12 months ending September 2026, Arturia’s share of searches among MIDI controller brands in New Zealand increased from 16.7% to 17.3%.
- Across the 12 months ending September 2026, Nektar’s share of searches among MIDI controller brands in New Zealand increased from 3.1% to 7.9%.
- Across the 12 months ending September 2026, Novation’s share of searches among MIDI controller brands in New Zealand peaked at 36.2% in March 2026 and was lowest at 17.2% in January 2026.
- Across the 12 months ending September 2026, Native Instruments’ share of searches among MIDI controller brands in New Zealand peaked at 47.3% in January 2026 and was lowest at 23.9% in March 2026.
- Across the 12 months ending September 2026, Akai’s share of searches among MIDI controller brands in New Zealand peaked at 21% in October 2025 and was lowest at 14.5% in January 2026.
- Across the 12 months ending September 2026, Arturia’s share of searches among MIDI controller brands in New Zealand peaked at 21.9% in November 2025 and was lowest at 16.7% in October 2025.
- Across the 12 months ending September 2026, Novation rose from 2nd to 1st among MIDI controller brands in New Zealand.
- Across the 12 months ending September 2026, Native Instruments fell from 1st to 2nd among MIDI controller brands in New Zealand.
How did search popularity change for New Zealand MIDI controller brands in September 2026?
5 changes
In September 2026, Novation overtook Native Instruments to become the leader among MIDI controller brands in New Zealand, with 30.7% of the searches.
In September 2026, Akai overtook Arturia to rank 3rd among MIDI controller brands in New Zealand, with 18.9% of the searches.
In September 2026, Nektar gained share of searches among MIDI controller brands in New Zealand, from 5.8% to 7.9%.
In September 2026, Native Instruments lost share of searches among MIDI controller brands in New Zealand, from 28.3% to 25.2%.
In September 2026, Arturia lost share of searches among MIDI controller brands in New Zealand, from 19.6% to 17.3%.
Compare popularity between leading brands
- Novation vs Native Instruments: compare popularity
- Novation vs Akai: compare popularity
- Novation vs Arturia: compare popularity
- Novation vs Nektar: compare popularity
- Native Instruments vs Akai: compare popularity
- Native Instruments vs Arturia: compare popularity
- Native Instruments vs Nektar: compare popularity
- Akai vs Arturia: compare popularity
- Akai vs Nektar: compare popularity
- Arturia vs Nektar: compare popularity
- Compare any of these brands
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