How popular isKawai in search?
In August 2026, there were an estimated 20 branded searches for Kawai in New Zealand which held steady over the last 11 months. Kawai holds 0.06% estimated Share of Search among New Zealand digital piano and keyboard brands and is ranked 5th of 5 competitors for search popularity.
Casio92.5%
Korg5%Yamaha Pianos1.9%
Roland0.55%Kawai0.06%
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Which digital piano and keyboard brands compete with Kawai?
Share of Search by month for Casio, Korg, Kawai. The figures are in the table below the chart.
View monthly share of search table
| Month | Casio | Korg | Yamaha Pianos | Roland | Kawai |
|---|---|---|---|---|---|
| Oct 2025 | 93.8% | 4.2% | 1.5% | 0.49% | 0.07% |
| Nov 2025 | 94.2% | 3.6% | 1.5% | 0.53% | 0.03% |
| Dec 2025 | 94.3% | 3.6% | 1.5% | 0.54% | 0.03% |
| Jan 2026 | 93.3% | 4.5% | 1.5% | 0.61% | 0.07% |
| Feb 2026 | 93.6% | 4.2% | 1.7% | 0.5% | 0.07% |
| Mar 2026 | 94.2% | 3.9% | 1.3% | 0.49% | 0.06% |
| Apr 2026 | 93.5% | 4.2% | 1.6% | 0.63% | 0.07% |
| May 2026 | 93.6% | 4.3% | 1.6% | 0.5% | 0.07% |
| Jun 2026 | 93.9% | 4% | 1.6% | 0.57% | 0.03% |
| Jul 2026 | 92.9% | 4.6% | 1.9% | 0.61% | 0.04% |
| Aug 2026 | 92.5% | 5% | 1.9% | 0.55% | 0.06% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 92.5% | 30.5K | +18% | -0.4 points | |
| 2, held 2nd | 5% | 1.6K | +29.9% | +0.4 points | |
| 3, held 3rd | 1.9% | 620 | +17% | 0 points | |
| 4, held 4th | 0.55% | 180 | +5.9% | -0.1 points | |
| 5, held 5th | 0.06% | 20 | +100% | 0 points |
1.
Casio92.5%
held 1st · 30.5K estimated branded searches · +18% vs prior month · -0.4 points
2.
Korg5%
held 2nd · 1.6K estimated branded searches · +29.9% vs prior month · +0.4 points
1.9%
held 3rd · 620 estimated branded searches · +17% vs prior month · 0 points
4.
Roland0.55%
held 4th · 180 estimated branded searches · +5.9% vs prior month · -0.1 points
5.
0.06%
held 5th · 20 estimated branded searches · +100% vs prior month · 0 points
Compare search popularity between Kawai and its closest rivals
How has branded search demand for Kawai changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Kawai in New Zealand held steady at 20.
- Across the 11 months ending August 2026, Kawai’s estimated Share of Search among digital piano and keyboard brands in New Zealand held steady, from 0.07% to 0.06%.
How did search popularity change for New Zealand digital piano and keyboard brands in August 2026?
4 changes
Estimated monthly branded searches for Yamaha Pianos in New Zealand rose 44.2% over 11 measured months, from 430 to 620 in August 2026.
Estimated monthly branded searches for Korg in New Zealand rose 38.7% over 11 measured months, from 1.2K to 1.6K in August 2026.
Estimated monthly branded searches for Roland in New Zealand rose 28.6% over 11 measured months, from 140 to 180 in August 2026.
Estimated monthly branded searches for Casio in New Zealand rose 14.3% over 11 measured months, from 26.7K to 30.5K in August 2026.
How is Kawai measured?
Brandwave collects information about searches that people make online using Kawai’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- kawai keyboard
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