Brandwave

Casio vs HP:Which is more popular?

In September 2026, Casio had more branded searches than HP among calculator brands in New Zealand. Casio had about 2,730 branded searches, while HP had 100. Casio made up 82.7% of all calculator brand searches we track, and HP accounted for 3%. When we asked ChatGPT and Google AI Overviews about calculator brands, Casio appeared in all five answers and HP in two. Casio was mentioned before HP in every answer.

Among calculator brands in New Zealand in September 2026

Who do people search for more?

Casio, about 27 searches for every 1 for HP

Casio 2.7K searchesHP 100 searches

Who does AI mention more?

Casio, mentioned in every answer we collected

Casio in 5 of 5HP in 2 of 5

Who does AI recommend more?

Casio, named ahead of HP in every answer

Casio first in 4HP never first

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Top calculator brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Casio appeared in all five answers. HP was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Casio was listed before HP in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Casio1st
  2. Sharp2nd
  3. Texas Instruments3rd
  4. Canon4th
  5. HP5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Casio5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sharp4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Texas Instruments2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • HP2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Canon1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about calculator brands

5 answers
  • Asked ChatGPT

    “Which calculator brand should I buy in New Zealand?”

    1. 1Casio
    2. 2Sharp
  • Asked ChatGPT

    “What are the best calculator brands in New Zealand?”

    1. 1Casio
    2. 2Texas Instruments
    3. 3Sharp
    4. 4Canon
    5. 5HP
  • Asked ChatGPT

    “What's the best calculator brand in New Zealand for school maths?”

    1. 1Casio
    2. 2Texas Instruments
    3. 3Sharp
  • Searched Google, AI Overview

    “scientific calculator nz”

    1. 1Casio
    2. 2Sharp
  • Searched Google, AI Overview

    “graphics calculator nz”

    1. 1Casio
    2. 2HP

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Casio or HP more popular in search?

This chart shows how often people search Google for Casio and HP by name. Each line represents a brand's share of searches for all five calculator brands we track, month by month, from searches in New Zealand.

Casio and HP among calculator brands in New Zealand, by month

Share of searches by month for Casio, HP. The figures are in the table below the chart.

View monthly share of searches table
MonthCasioTexas InstrumentsHPSharpCanon
Oct 202577.8%14.9%5.4%0.77%1.1%
Nov 202576.8%13.5%6.8%1.4%1.4%
Dec 202567.8%20.3%8.5%1.7%1.7%
Jan 202685%9.7%3.8%1.1%0.54%
Feb 202680.6%12%5.3%1.2%0.88%
Mar 202678.3%14.4%4.7%1.7%1%
Apr 202670.5%19.1%8.1%1.2%1.2%
May 202675%18.8%3.9%1.2%1.2%
Jun 202676.8%15.6%5.6%1.6%0.4%
Jul 202673.7%16%7.2%1%2.1%
Aug 202684.2%10.2%4.3%0.93%0.31%
Sep 202682.7%11.8%3%1.5%0.91%

How has the Casio and HP comparison changed over the last 12 months?

3 findings
  • Casio was ahead of HP in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Casio’s share of searches among calculator brands in New Zealand moved from 77.8% to 82.7%, and its estimated monthly branded searches moved from 2K to 2.7K.
  • Across the 12 months ending September 2026, HP’s share of searches among calculator brands in New Zealand moved from 5.4% to 3%, and its estimated monthly branded searches moved from 140 to 100.

How did search popularity change for New Zealand calculator brands in September 2026?

2 changes
  1. In September 2026, Casio lost share of searches among calculator brands in New Zealand, from 84.2% to 82.7%.

  2. In September 2026, HP lost share of searches among calculator brands in New Zealand, from 4.3% to 3%.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Casio’s and HP’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Casio

5 branded search terms

  • casio calculator
  • casio classwiz
  • casio fx
  • casio fx 9750giii
  • casio graphics calculator

HP

2 branded search terms

  • hp calculator
  • hp calculators calculator

How the Brand Demand Index is measured

Other head-to-heads among calculator brands

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