Casio vs Citizen:Which is more popular by branded search in New Zealand?
In August 2026, Casio had more branded searches than Citizen among watch brands in New Zealand. Casio was estimated to have 30.5K branded searches compared to Citizen’s 7.3K, and held a 28.4% Share of Search versus Citizen’s 6.8%.
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Which is more popular in search, Casio or Citizen?
Compare the watch brands New Zealanders shop for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Casio, Citizen. The figures are in the table below the chart.
View monthly share of search table
| Month | Casio | Seiko | Rolex | Tissot | Citizen | TAG Heuer | Omega | Fossil |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 29.6% | 18.6% | 24.7% | 8.4% | 6.7% | 6.8% | 3.1% | 2.1% |
| Nov 2025 | 34.6% | 16.1% | 21.7% | 9.2% | 6.5% | 6.6% | 3.2% | 2.1% |
| Dec 2025 | 31.6% | 18.1% | 22.7% | 8.8% | 6.4% | 6.1% | 3.9% | 2.3% |
| Jan 2026 | 28.5% | 17.3% | 25.6% | 9% | 7.7% | 6.6% | 3.4% | 1.9% |
| Feb 2026 | 31% | 18.5% | 24.9% | 7.7% | 7.3% | 5.7% | 2.8% | 2.2% |
| Mar 2026 | 31.7% | 17.4% | 25.1% | 8.1% | 6.4% | 6.5% | 2.9% | 1.8% |
| Apr 2026 | 29.8% | 18% | 25.6% | 8.9% | 6.3% | 5.7% | 3.6% | 2.1% |
| May 2026 | 26.5% | 19.8% | 23% | 11% | 8% | 5.4% | 3.8% | 2.5% |
| Jun 2026 | 28.8% | 21.1% | 21.5% | 10.2% | 6.5% | 5.7% | 3.6% | 2.5% |
| Jul 2026 | 27.3% | 22.8% | 20.8% | 10.5% | 6.9% | 5.6% | 3.9% | 2.2% |
| Aug 2026 | 28.4% | 22.8% | 21.8% | 9.5% | 6.8% | 5% | 3.7% | 2% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Casio and Citizen comparison changed over the last 12 months?
3 findings
- Casio was ahead of Citizen in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Casio’s estimated Share of Search among watch brands in New Zealand moved from 29.6% to 28.4%, and its estimated monthly branded searches moved from 26.7K to 30.5K.
- Across the 11 months ending August 2026, Citizen’s estimated Share of Search among watch brands in New Zealand moved from 6.7% to 6.8%, and its estimated monthly branded searches moved from 6.1K to 7.3K.
How did search popularity change for New Zealand watch brands in August 2026?
2 changes
In August 2026, Casio gained estimated Share of Search among watch brands in New Zealand, from 27.3% to 28.4%.
Estimated monthly branded searches for Citizen in New Zealand rose 20.2% over 11 measured months, from 6.1K to 7.3K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Casio’s and Citizen’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Casio
20 branded search terms
- casio
- casio 91w
- casio com
- casio digital watch
- casio edifice
- casio female watches
- casio fx 82
- casio fx 9860
- casio g shock
- casio golden watches
- casio keyboard
- casio near me
- casio nz
- casio online
- casio silver watch
- casio watch
- casio watches for men
- g shock
- g shock watches
- mens casio watch
Citizen
16 branded search terms
- citizen automatic watches
- citizen dive watch
- citizen eco drive watch
- citizen eco drive watches ladies
- citizen eco drive womens watch
- citizen female watch
- citizen gents watch
- citizen gold watch
- citizen nz
- citizen quartz watch
- citizen titanium watch
- citizen watch
- citizen watch sale
- citizen watches for women
- gold citizen watches for men
- mens citizen eco drive watch
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.