Brandwave

How popular isCitizen in search?

In August 2026, there were an estimated 7.3K branded searches for Citizen in New Zealand which is up 20.2% over the last 11 months. Citizen holds 6.8% estimated Share of Search among New Zealand watch brands and is ranked 5th of 8 competitors for search popularity.

Share of Search, August 2026
  1. Casio28.4%
  2. Seiko22.8%
  3. Rolex21.8%
  4. Tissot9.5%
  5. Citizen6.8%
  6. TAG Heuer5%
  7. Omega3.7%
  8. Fossil2%
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Which watch brands compete with Citizen?

Citizen against watch brands in New Zealand, by month

Share of Search by month for Casio, Seiko, Rolex, Tissot, Citizen, TAG Heuer, Omega. The figures are in the table below the chart.

View monthly share of search table
MonthCasioSeikoRolexTissotCitizenTAG HeuerOmegaFossil
Oct 202529.6%18.6%24.7%8.4%6.7%6.8%3.1%2.1%
Nov 202534.6%16.1%21.7%9.2%6.5%6.6%3.2%2.1%
Dec 202531.6%18.1%22.7%8.8%6.4%6.1%3.9%2.3%
Jan 202628.5%17.3%25.6%9%7.7%6.6%3.4%1.9%
Feb 202631%18.5%24.9%7.7%7.3%5.7%2.8%2.2%
Mar 202631.7%17.4%25.1%8.1%6.4%6.5%2.9%1.8%
Apr 202629.8%18%25.6%8.9%6.3%5.7%3.6%2.1%
May 202626.5%19.8%23%11%8%5.4%3.8%2.5%
Jun 202628.8%21.1%21.5%10.2%6.5%5.7%3.6%2.5%
Jul 202627.3%22.8%20.8%10.5%6.9%5.6%3.9%2.2%
Aug 202628.4%22.8%21.8%9.5%6.8%5%3.7%2%
Sep 2026————————

  1. 1.Casio

    28.4%

    held 1st · 30.5K estimated branded searches · +18% vs prior month · +1 points

  2. 2.Seiko

    22.8%

    held 2nd · 24.5K estimated branded searches · +13.6% vs prior month · 0 points

  3. 3.Rolex

    21.8%

    held 3rd · 23.5K estimated branded searches · +19.3% vs prior month · +1 points

  4. 4.Tissot

    9.5%

    held 4th · 10.3K estimated branded searches · +3% vs prior month · -1 points

  5. 5.Citizen

    6.8%

    held 5th · 7.3K estimated branded searches · +12.8% vs prior month · -0.1 points

  6. 6.TAG Heuer

    5%

    held 6th · 5.4K estimated branded searches · +2.7% vs prior month · -0.5 points

  7. 7.Omega

    3.7%

    held 7th · 4K estimated branded searches · +7.3% vs prior month · -0.2 points

  8. 8.Fossil

    2%

    held 8th · 2.1K estimated branded searches · +2.4% vs prior month · -0.2 points

Compare search popularity between Citizen and its closest rivals

How has branded search demand for Citizen changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Citizen in New Zealand rose from 6.1K to 7.3K.
  • Across the 11 months ending August 2026, Citizen’s estimated Share of Search among watch brands in New Zealand peaked at 8% in May 2026 and was lowest at 6.3% in April 2026.
  • Across the 11 months ending August 2026, Citizen rose from 6th to 5th among watch brands in New Zealand.

How did search popularity change for New Zealand watch brands in August 2026?

  1. In August 2026, Casio gained estimated Share of Search among watch brands in New Zealand, from 27.3% to 28.4%.

  2. In August 2026, Rolex gained estimated Share of Search among watch brands in New Zealand, from 20.8% to 21.8%.

  3. In August 2026, Tissot lost estimated Share of Search among watch brands in New Zealand, from 10.5% to 9.5%.

  4. In August 2026, TAG Heuer lost estimated Share of Search among watch brands in New Zealand, from 5.6% to 5%.

  5. Estimated monthly branded searches for Seiko in New Zealand rose 45.8% over 11 measured months, from 16.8K to 24.5K in August 2026.

  6. Estimated monthly branded searches for Omega in New Zealand rose 42.3% over 11 measured months, from 2.8K to 4K in August 2026.

How is Citizen measured?

Brandwave collects information about searches that people make online using Citizen’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

16 branded search terms

  • citizen automatic watches
  • citizen dive watch
  • citizen eco drive watch
  • citizen eco drive watches ladies
  • citizen eco drive womens watch
  • citizen female watch
  • citizen gents watch
  • citizen gold watch
  • citizen nz
  • citizen quartz watch
  • citizen titanium watch
  • citizen watch
  • citizen watch sale
  • citizen watches for women
  • gold citizen watches for men
  • mens citizen eco drive watch

Do you work for Citizen? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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