Citizen vs TAG Heuer:Which is more popular by branded search in New Zealand?
In August 2026, Citizen had more branded searches than TAG Heuer among watch brands in New Zealand. Citizen was estimated to have 7.3K branded searches compared to TAG Heuer’s 5.4K, and held a 6.8% Share of Search versus TAG Heuer’s 5%.
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Which is more popular in search, Citizen or TAG Heuer?
Compare the watch brands New Zealanders shop for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Citizen, TAG Heuer. The figures are in the table below the chart.
View monthly share of search table
| Month | Casio | Seiko | Rolex | Tissot | Citizen | TAG Heuer | Omega | Fossil |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 29.6% | 18.6% | 24.7% | 8.4% | 6.7% | 6.8% | 3.1% | 2.1% |
| Nov 2025 | 34.6% | 16.1% | 21.7% | 9.2% | 6.5% | 6.6% | 3.2% | 2.1% |
| Dec 2025 | 31.6% | 18.1% | 22.7% | 8.8% | 6.4% | 6.1% | 3.9% | 2.3% |
| Jan 2026 | 28.5% | 17.3% | 25.6% | 9% | 7.7% | 6.6% | 3.4% | 1.9% |
| Feb 2026 | 31% | 18.5% | 24.9% | 7.7% | 7.3% | 5.7% | 2.8% | 2.2% |
| Mar 2026 | 31.7% | 17.4% | 25.1% | 8.1% | 6.4% | 6.5% | 2.9% | 1.8% |
| Apr 2026 | 29.8% | 18% | 25.6% | 8.9% | 6.3% | 5.7% | 3.6% | 2.1% |
| May 2026 | 26.5% | 19.8% | 23% | 11% | 8% | 5.4% | 3.8% | 2.5% |
| Jun 2026 | 28.8% | 21.1% | 21.5% | 10.2% | 6.5% | 5.7% | 3.6% | 2.5% |
| Jul 2026 | 27.3% | 22.8% | 20.8% | 10.5% | 6.9% | 5.6% | 3.9% | 2.2% |
| Aug 2026 | 28.4% | 22.8% | 21.8% | 9.5% | 6.8% | 5% | 3.7% | 2% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Citizen and TAG Heuer comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending August 2026: Citizen took it in December 2025, TAG Heuer took it in March 2026, Citizen took it in April 2026.
- Across the 11 months ending August 2026, Citizen’s estimated Share of Search among watch brands in New Zealand moved from 6.7% to 6.8%, and its estimated monthly branded searches moved from 6.1K to 7.3K.
- Across the 11 months ending August 2026, TAG Heuer’s estimated Share of Search among watch brands in New Zealand moved from 6.8% to 5%, and its estimated monthly branded searches moved from 6.1K to 5.4K.
How did search popularity change for New Zealand watch brands in August 2026?
2 changes
In August 2026, TAG Heuer lost estimated Share of Search among watch brands in New Zealand, from 5.6% to 5%.
Estimated monthly branded searches for Citizen in New Zealand rose 20.2% over 11 measured months, from 6.1K to 7.3K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Citizen’s and TAG Heuer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Citizen
16 branded search terms
- citizen automatic watches
- citizen dive watch
- citizen eco drive watch
- citizen eco drive watches ladies
- citizen eco drive womens watch
- citizen female watch
- citizen gents watch
- citizen gold watch
- citizen nz
- citizen quartz watch
- citizen titanium watch
- citizen watch
- citizen watch sale
- citizen watches for women
- gold citizen watches for men
- mens citizen eco drive watch
TAG Heuer
19 branded search terms
- tag heuer aqua
- tag heuer aquaracer 300m
- tag heuer connected
- tag heuer f1 watch
- tag heuer formula 1 chrono
- tag heuer formula 1 watch
- tag heuer ladies watch
- tag heuer monaco
- tag heuer near me
- tag heuer nz
- tag heuer online
- tag heuer watch
- tag heuer watches for men
- tagheuer
- tagheuer com
- tagheuer formula 1
- tagheuer nz
- tagheuer watch
- tagheuer watches
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.