Citizen vs Omega:Which is more popular by branded search in New Zealand?
In August 2026, Citizen had more branded searches than Omega among watch brands in New Zealand. Citizen was estimated to have 7.3K branded searches compared to Omega’s 4K, and held a 6.8% Share of Search versus Omega’s 3.7%.
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Which is more popular in search, Citizen or Omega?
Compare the watch brands New Zealanders shop for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Citizen, Omega. The figures are in the table below the chart.
View monthly share of search table
| Month | Casio | Seiko | Rolex | Tissot | Citizen | TAG Heuer | Omega | Fossil |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 29.6% | 18.6% | 24.7% | 8.4% | 6.7% | 6.8% | 3.1% | 2.1% |
| Nov 2025 | 34.6% | 16.1% | 21.7% | 9.2% | 6.5% | 6.6% | 3.2% | 2.1% |
| Dec 2025 | 31.6% | 18.1% | 22.7% | 8.8% | 6.4% | 6.1% | 3.9% | 2.3% |
| Jan 2026 | 28.5% | 17.3% | 25.6% | 9% | 7.7% | 6.6% | 3.4% | 1.9% |
| Feb 2026 | 31% | 18.5% | 24.9% | 7.7% | 7.3% | 5.7% | 2.8% | 2.2% |
| Mar 2026 | 31.7% | 17.4% | 25.1% | 8.1% | 6.4% | 6.5% | 2.9% | 1.8% |
| Apr 2026 | 29.8% | 18% | 25.6% | 8.9% | 6.3% | 5.7% | 3.6% | 2.1% |
| May 2026 | 26.5% | 19.8% | 23% | 11% | 8% | 5.4% | 3.8% | 2.5% |
| Jun 2026 | 28.8% | 21.1% | 21.5% | 10.2% | 6.5% | 5.7% | 3.6% | 2.5% |
| Jul 2026 | 27.3% | 22.8% | 20.8% | 10.5% | 6.9% | 5.6% | 3.9% | 2.2% |
| Aug 2026 | 28.4% | 22.8% | 21.8% | 9.5% | 6.8% | 5% | 3.7% | 2% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Citizen and Omega comparison changed over the last 12 months?
3 findings
- Citizen was ahead of Omega in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Citizen’s estimated Share of Search among watch brands in New Zealand moved from 6.7% to 6.8%, and its estimated monthly branded searches moved from 6.1K to 7.3K.
- Across the 11 months ending August 2026, Omega’s estimated Share of Search among watch brands in New Zealand moved from 3.1% to 3.7%, and its estimated monthly branded searches moved from 2.8K to 4K.
How did search popularity change for New Zealand watch brands in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Citizen’s and Omega’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Citizen
16 branded search terms
- citizen automatic watches
- citizen dive watch
- citizen eco drive watch
- citizen eco drive watches ladies
- citizen eco drive womens watch
- citizen female watch
- citizen gents watch
- citizen gold watch
- citizen nz
- citizen quartz watch
- citizen titanium watch
- citizen watch
- citizen watch sale
- citizen watches for women
- gold citizen watches for men
- mens citizen eco drive watch
Omega
13 branded search terms
- mens omega watches
- old omega watches
- omega 007 watch
- omega constellation watch
- omega lunar watch
- omega nz
- omega seamaster watch
- omega snoopy watch
- omega speedmaster watch
- omega watch
- omega watch cost
- omega watches for sale
- omega watches women
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.