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Pen and stationery brands in New Zealand:Which brands are most popular in search?

In August 2026, Sharpie was the most searched among pen and stationery brands in New Zealand, with an estimated 2.6K branded searches and 24.2% estimated Share of Search within this set.

Share of Search, August 2026
  1. Sharpie24.2%
  2. BIC18.1%
  3. uni-ball16.2%
  4. Moleskine14.5%
  5. Pilot14.1%
  6. Staedtler12.9%

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Share of SearchLeaderboard

Compare the pen, marker and stationery brands New Zealanders write with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among pen and stationery brands in New Zealand, by month

Share of Search by month for Sharpie, BIC, uni-ball, Moleskine, Pilot, Staedtler. The figures are in the table below the chart.

View monthly share of search table
MonthSharpieBICuni-ballMoleskinePilotStaedtler
Oct 202529.4%18.8%9%17.2%13%12.5%
Nov 202526.9%18.3%8.8%20.9%12.1%13%
Dec 202525.5%16.4%7%28.3%10.3%12.6%
Jan 202625%16.9%9.6%18.2%11%19.2%
Feb 202628.1%15.3%17.2%12.9%13%13.5%
Mar 202628.2%18.8%14.2%12.7%14.9%11.2%
Apr 202626.4%23.9%13.6%13.7%11%11.3%
May 202625.8%18.8%13.7%12.5%17.1%12.2%
Jun 202629.9%15.9%11.6%13.8%16.7%12.1%
Jul 202626.5%17.4%14.1%16.5%14.6%10.9%
Aug 202624.2%18.1%16.2%14.5%14.1%12.9%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Sharpie

    24.2%

    held 1st · 2.6K estimated branded searches · -3% vs prior month · -2.3 points

  2. 2.BIC

    18.1%

    held 2nd · 2K estimated branded searches · +10.7% vs prior month · +0.7 points

  3. 3.uni-ball

    16.2%

    moved from 5th to 3rd · 1.8K estimated branded searches · +22.4% vs prior month · +2.1 points

  4. 4.Moleskine

    14.5%

    moved from 3rd to 4th · 1.6K estimated branded searches · -6% vs prior month · -1.9 points

  5. 5.Pilot

    14.1%

    moved from 4th to 5th · 1.5K estimated branded searches · +2.7% vs prior month · -0.5 points

  6. 6.Staedtler

    12.9%

    held 6th · 1.4K estimated branded searches · +25.2% vs prior month · +1.9 points

Compare search popularity between leading brands

Which brand is most popular in search among pen and stationery brands in New Zealand?

In August 2026, Sharpie was the most searched among pen and stationery brands in New Zealand, with an estimated 2.6K branded searches and 24.2% estimated Share of Search within this set. BIC is in 2nd place, 6 percentage points behind at 18.1% Share of Search.

New Zealand pen and stationery brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Sharpie29.4% → 24.2%29.9%Jun 202624.2%Aug 20261st
BIC18.8% → 18.1%23.9%Apr 202615.3%Feb 20262nd
uni-ball9% → 16.2%17.2%Feb 20267%Dec 20256th → 3rd
Moleskine17.2% → 14.5%28.3%Dec 202512.5%May 20263rd → 4th
Pilot13% → 14.1%17.1%May 202610.3%Dec 20254th → 5th
Staedtler12.5% → 12.9%19.2%Jan 202610.9%Jul 20265th → 6th

Each finding as a sentence

  • Across the 11 months ending August 2026, Sharpie’s estimated Share of Search among pen and stationery brands in New Zealand decreased from 29.4% to 24.2%.
  • Across the 11 months ending August 2026, BIC’s estimated Share of Search among pen and stationery brands in New Zealand decreased from 18.8% to 18.1%.
  • Across the 11 months ending August 2026, uni-ball’s estimated Share of Search among pen and stationery brands in New Zealand increased from 9% to 16.2%.
  • Across the 11 months ending August 2026, Moleskine’s estimated Share of Search among pen and stationery brands in New Zealand decreased from 17.2% to 14.5%.
  • Across the 11 months ending August 2026, Pilot’s estimated Share of Search among pen and stationery brands in New Zealand increased from 13% to 14.1%.
  • Across the 11 months ending August 2026, Sharpie’s estimated Share of Search among pen and stationery brands in New Zealand peaked at 29.9% in June 2026 and was lowest at 24.2% in August 2026.
  • Across the 11 months ending August 2026, BIC’s estimated Share of Search among pen and stationery brands in New Zealand peaked at 23.9% in April 2026 and was lowest at 15.3% in February 2026.
  • Across the 11 months ending August 2026, uni-ball’s estimated Share of Search among pen and stationery brands in New Zealand peaked at 17.2% in February 2026 and was lowest at 7% in December 2025.
  • Across the 11 months ending August 2026, Moleskine’s estimated Share of Search among pen and stationery brands in New Zealand peaked at 28.3% in December 2025 and was lowest at 12.5% in May 2026.
  • Across the 11 months ending August 2026, Pilot’s estimated Share of Search among pen and stationery brands in New Zealand peaked at 17.1% in May 2026 and was lowest at 10.3% in December 2025.
  • Across the 11 months ending August 2026, Staedtler’s estimated Share of Search among pen and stationery brands in New Zealand peaked at 19.2% in January 2026 and was lowest at 10.9% in July 2026.
  • Across the 11 months ending August 2026, uni-ball rose from 6th to 3rd among pen and stationery brands in New Zealand.
  • Across the 11 months ending August 2026, Moleskine fell from 3rd to 4th among pen and stationery brands in New Zealand.
  • Across the 11 months ending August 2026, Pilot fell from 4th to 5th among pen and stationery brands in New Zealand.
  • Across the 11 months ending August 2026, Staedtler fell from 5th to 6th among pen and stationery brands in New Zealand.

How did search popularity change for New Zealand pen and stationery brands in August 2026?

  1. In August 2026, uni-ball overtook Pilot to rank 3rd among pen and stationery brands in New Zealand, at 16.2%.

  2. In August 2026, Staedtler gained estimated Share of Search among pen and stationery brands in New Zealand, from 10.9% to 12.9%.

  3. In August 2026, BIC gained estimated Share of Search among pen and stationery brands in New Zealand, from 17.4% to 18.1%.

  4. In August 2026, Sharpie lost estimated Share of Search among pen and stationery brands in New Zealand, from 26.5% to 24.2%.

  5. In August 2026, Moleskine lost estimated Share of Search among pen and stationery brands in New Zealand, from 16.5% to 14.5%.

  6. In August 2026, Pilot lost estimated Share of Search among pen and stationery brands in New Zealand, from 14.6% to 14.1%.

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