Brandwave

How popular isuni-ball in search?

In August 2026, there were an estimated 1.8K branded searches for uni-ball in New Zealand which is up 127.3% over the last 11 months. uni-ball holds 16.2% estimated Share of Search among New Zealand pen and stationery brands and is ranked 3rd of 6 competitors for search popularity.

Share of Search, August 2026
  1. Sharpie24.2%
  2. BIC18.1%
  3. uni-ball16.2%
  4. Moleskine14.5%
  5. Pilot14.1%
  6. Staedtler12.9%
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Which pen and stationery brands compete with uni-ball?

uni-ball against pen and stationery brands in New Zealand, by month

Share of Search by month for Sharpie, BIC, uni-ball, Moleskine, Pilot, Staedtler. The figures are in the table below the chart.

View monthly share of search table
MonthSharpieBICuni-ballMoleskinePilotStaedtler
Oct 202529.4%18.8%9%17.2%13%12.5%
Nov 202526.9%18.3%8.8%20.9%12.1%13%
Dec 202525.5%16.4%7%28.3%10.3%12.6%
Jan 202625%16.9%9.6%18.2%11%19.2%
Feb 202628.1%15.3%17.2%12.9%13%13.5%
Mar 202628.2%18.8%14.2%12.7%14.9%11.2%
Apr 202626.4%23.9%13.6%13.7%11%11.3%
May 202625.8%18.8%13.7%12.5%17.1%12.2%
Jun 202629.9%15.9%11.6%13.8%16.7%12.1%
Jul 202626.5%17.4%14.1%16.5%14.6%10.9%
Aug 202624.2%18.1%16.2%14.5%14.1%12.9%
Sep 2026——————

  1. 1.Sharpie

    24.2%

    held 1st · 2.6K estimated branded searches · -3% vs prior month · -2.3 points

  2. 2.BIC

    18.1%

    held 2nd · 2K estimated branded searches · +10.7% vs prior month · +0.7 points

  3. 3.uni-ball

    16.2%

    moved from 5th to 3rd · 1.8K estimated branded searches · +22.4% vs prior month · +2.1 points

  4. 4.Moleskine

    14.5%

    moved from 3rd to 4th · 1.6K estimated branded searches · -6% vs prior month · -1.9 points

  5. 5.Pilot

    14.1%

    moved from 4th to 5th · 1.5K estimated branded searches · +2.7% vs prior month · -0.5 points

  6. 6.Staedtler

    12.9%

    held 6th · 1.4K estimated branded searches · +25.2% vs prior month · +1.9 points

Compare search popularity between uni-ball and its closest rivals

How has branded search demand for uni-ball changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for uni-ball in New Zealand rose from 770 to 1.8K.
  • Across the 11 months ending August 2026, uni-ball’s estimated Share of Search among pen and stationery brands in New Zealand increased from 9% to 16.2%.
  • Across the 11 months ending August 2026, uni-ball’s estimated Share of Search among pen and stationery brands in New Zealand peaked at 17.2% in February 2026 and was lowest at 7% in December 2025.
  • Across the 11 months ending August 2026, uni-ball rose from 6th to 3rd among pen and stationery brands in New Zealand.

How did search popularity change for New Zealand pen and stationery brands in August 2026?

  1. In August 2026, uni-ball overtook Pilot to rank 3rd among pen and stationery brands in New Zealand, at 16.2%.

  2. In August 2026, Staedtler gained estimated Share of Search among pen and stationery brands in New Zealand, from 10.9% to 12.9%.

  3. In August 2026, BIC gained estimated Share of Search among pen and stationery brands in New Zealand, from 17.4% to 18.1%.

  4. In August 2026, Sharpie lost estimated Share of Search among pen and stationery brands in New Zealand, from 26.5% to 24.2%.

  5. In August 2026, Moleskine lost estimated Share of Search among pen and stationery brands in New Zealand, from 16.5% to 14.5%.

  6. In August 2026, Pilot lost estimated Share of Search among pen and stationery brands in New Zealand, from 14.6% to 14.1%.

How is uni-ball measured?

Brandwave collects information about searches that people make online using uni-ball’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

18 branded search terms

  • uni ball
  • uni ball 207
  • uni ball jetstream
  • uni ball kuru toga
  • uni ball kuru toga mechanical pencil
  • uni ball markers
  • uni ball near me
  • uni ball pen jetstream
  • uni ball pencils
  • uni ball pens
  • uni ball signo
  • uniball
  • uniball 207
  • uniball ball pen
  • uniball jetstream
  • uniball markers
  • uniball pencils
  • uniball pens

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How the Brand Demand Index is measured

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