Brandwave

How popular isBIC in search?

In August 2026, there were an estimated 2K branded searches for BIC in New Zealand which is up 22.5% over the last 11 months. BIC holds 18.1% estimated Share of Search among New Zealand pen and stationery brands and is ranked 2nd of 6 competitors for search popularity.

Share of Search, August 2026
  1. Sharpie24.2%
  2. BIC18.1%
  3. uni-ball16.2%
  4. Moleskine14.5%
  5. Pilot14.1%
  6. Staedtler12.9%
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Which pen and stationery brands compete with BIC?

BIC against pen and stationery brands in New Zealand, by month

Share of Search by month for Sharpie, BIC, uni-ball, Moleskine, Pilot, Staedtler. The figures are in the table below the chart.

View monthly share of search table
MonthSharpieBICuni-ballMoleskinePilotStaedtler
Oct 202529.4%18.8%9%17.2%13%12.5%
Nov 202526.9%18.3%8.8%20.9%12.1%13%
Dec 202525.5%16.4%7%28.3%10.3%12.6%
Jan 202625%16.9%9.6%18.2%11%19.2%
Feb 202628.1%15.3%17.2%12.9%13%13.5%
Mar 202628.2%18.8%14.2%12.7%14.9%11.2%
Apr 202626.4%23.9%13.6%13.7%11%11.3%
May 202625.8%18.8%13.7%12.5%17.1%12.2%
Jun 202629.9%15.9%11.6%13.8%16.7%12.1%
Jul 202626.5%17.4%14.1%16.5%14.6%10.9%
Aug 202624.2%18.1%16.2%14.5%14.1%12.9%
Sep 2026——————

  1. 1.Sharpie

    24.2%

    held 1st · 2.6K estimated branded searches · -3% vs prior month · -2.3 points

  2. 2.BIC

    18.1%

    held 2nd · 2K estimated branded searches · +10.7% vs prior month · +0.7 points

  3. 3.uni-ball

    16.2%

    moved from 5th to 3rd · 1.8K estimated branded searches · +22.4% vs prior month · +2.1 points

  4. 4.Moleskine

    14.5%

    moved from 3rd to 4th · 1.6K estimated branded searches · -6% vs prior month · -1.9 points

  5. 5.Pilot

    14.1%

    moved from 4th to 5th · 1.5K estimated branded searches · +2.7% vs prior month · -0.5 points

  6. 6.Staedtler

    12.9%

    held 6th · 1.4K estimated branded searches · +25.2% vs prior month · +1.9 points

Compare search popularity between BIC and its closest rivals

How has branded search demand for BIC changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for BIC in New Zealand rose from 1.6K to 2K.
  • Across the 11 months ending August 2026, BIC’s estimated Share of Search among pen and stationery brands in New Zealand decreased from 18.8% to 18.1%.
  • Across the 11 months ending August 2026, BIC’s estimated Share of Search among pen and stationery brands in New Zealand peaked at 23.9% in April 2026 and was lowest at 15.3% in February 2026.

How did search popularity change for New Zealand pen and stationery brands in August 2026?

  1. In August 2026, uni-ball overtook Pilot to rank 3rd among pen and stationery brands in New Zealand, at 16.2%.

  2. In August 2026, Staedtler gained estimated Share of Search among pen and stationery brands in New Zealand, from 10.9% to 12.9%.

  3. In August 2026, BIC gained estimated Share of Search among pen and stationery brands in New Zealand, from 17.4% to 18.1%.

  4. In August 2026, Sharpie lost estimated Share of Search among pen and stationery brands in New Zealand, from 26.5% to 24.2%.

  5. In August 2026, Moleskine lost estimated Share of Search among pen and stationery brands in New Zealand, from 16.5% to 14.5%.

  6. In August 2026, Pilot lost estimated Share of Search among pen and stationery brands in New Zealand, from 14.6% to 14.1%.

How is BIC measured?

Brandwave collects information about searches that people make online using BIC’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

13 branded search terms

  • bic ballpoint pens
  • bic black pens
  • bic blue pens
  • bic cristal pens
  • bic gelocity pens
  • bic highlighters
  • bic lighter
  • bic markers
  • bic pen
  • bic pen clic
  • bic pencils
  • bic whiteboard pens
  • four colour bic pen

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How the Brand Demand Index is measured

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