BIC vs Staedtler:Which is more popular by branded search in New Zealand?

Name: BIC vs Staedtler: Which is more popular by branded search in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, BIC had more branded searches than Staedtler among pen and stationery brands in New Zealand. BIC was estimated to have 2K branded searches compared to Staedtler’s 1.4K, and held an 18.1% Share of Search versus Staedtler’s 12.9%.

Share of Search among pen and stationery brands in New Zealand in August 2026Which is more popular in search, BIC or Staedtler?

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Which is more popular in search, BIC or Staedtler?

Compare the pen, marker and stationery brands New Zealanders write with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

BIC and Staedtler among pen and stationery brands in New Zealand, by month

Month	Sharpie	BIC	uni-ball	Moleskine	Pilot	Staedtler
Oct 2025	29.4%	18.8%	9%	17.2%	13%	12.5%
Nov 2025	26.9%	18.3%	8.8%	20.9%	12.1%	13%
Dec 2025	25.5%	16.4%	7%	28.3%	10.3%	12.6%
Jan 2026	25%	16.9%	9.6%	18.2%	11%	19.2%
Feb 2026	28.1%	15.3%	17.2%	12.9%	13%	13.5%
Mar 2026	28.2%	18.8%	14.2%	12.7%	14.9%	11.2%
Apr 2026	26.4%	23.9%	13.6%	13.7%	11%	11.3%
May 2026	25.8%	18.8%	13.7%	12.5%	17.1%	12.2%
Jun 2026	29.9%	15.9%	11.6%	13.8%	16.7%	12.1%
Jul 2026	26.5%	17.4%	14.1%	16.5%	14.6%	10.9%
Aug 2026	24.2%	18.1%	16.2%	14.5%	14.1%	12.9%
Sep 2026	—	—	—	—	—	—

How has the BIC and Staedtler comparison changed over the last 12 months?

3 findings

The lead changed hands 2 times in the 11 months ending August 2026: Staedtler took it in January 2026, BIC took it in February 2026.
Across the 11 months ending August 2026, BIC’s estimated Share of Search among pen and stationery brands in New Zealand moved from 18.8% to 18.1%, and its estimated monthly branded searches moved from 1.6K to 2K.
Across the 11 months ending August 2026, Staedtler’s estimated Share of Search among pen and stationery brands in New Zealand moved from 12.5% to 12.9%, and its estimated monthly branded searches moved from 1.1K to 1.4K.

How did search popularity change for New Zealand pen and stationery brands in August 2026?

2 changes

In August 2026, Staedtler gained estimated Share of Search among pen and stationery brands in New Zealand, from 10.9% to 12.9%.
In August 2026, BIC gained estimated Share of Search among pen and stationery brands in New Zealand, from 17.4% to 18.1%.

How each brand is measured

Brandwave collects information about searches that people make online using BIC’s and Staedtler’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.