Brandwave

How popular isPilot in search?

In August 2026, there were an estimated 1.5K branded searches for Pilot in New Zealand which is up 36.9% over the last 11 months. Pilot holds 14.1% estimated Share of Search among New Zealand pen and stationery brands and is ranked 5th of 6 competitors for search popularity.

Share of Search, August 2026
  1. Sharpie24.2%
  2. BIC18.1%
  3. uni-ball16.2%
  4. Moleskine14.5%
  5. Pilot14.1%
  6. Staedtler12.9%
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Which pen and stationery brands compete with Pilot?

Pilot against pen and stationery brands in New Zealand, by month

Share of Search by month for Sharpie, BIC, uni-ball, Moleskine, Pilot, Staedtler. The figures are in the table below the chart.

View monthly share of search table
MonthSharpieBICuni-ballMoleskinePilotStaedtler
Oct 202529.4%18.8%9%17.2%13%12.5%
Nov 202526.9%18.3%8.8%20.9%12.1%13%
Dec 202525.5%16.4%7%28.3%10.3%12.6%
Jan 202625%16.9%9.6%18.2%11%19.2%
Feb 202628.1%15.3%17.2%12.9%13%13.5%
Mar 202628.2%18.8%14.2%12.7%14.9%11.2%
Apr 202626.4%23.9%13.6%13.7%11%11.3%
May 202625.8%18.8%13.7%12.5%17.1%12.2%
Jun 202629.9%15.9%11.6%13.8%16.7%12.1%
Jul 202626.5%17.4%14.1%16.5%14.6%10.9%
Aug 202624.2%18.1%16.2%14.5%14.1%12.9%
Sep 2026——————

  1. 1.Sharpie

    24.2%

    held 1st · 2.6K estimated branded searches · -3% vs prior month · -2.3 points

  2. 2.BIC

    18.1%

    held 2nd · 2K estimated branded searches · +10.7% vs prior month · +0.7 points

  3. 3.uni-ball

    16.2%

    moved from 5th to 3rd · 1.8K estimated branded searches · +22.4% vs prior month · +2.1 points

  4. 4.Moleskine

    14.5%

    moved from 3rd to 4th · 1.6K estimated branded searches · -6% vs prior month · -1.9 points

  5. 5.Pilot

    14.1%

    moved from 4th to 5th · 1.5K estimated branded searches · +2.7% vs prior month · -0.5 points

  6. 6.Staedtler

    12.9%

    held 6th · 1.4K estimated branded searches · +25.2% vs prior month · +1.9 points

Compare search popularity between Pilot and its closest rivals

How has branded search demand for Pilot changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Pilot in New Zealand rose from 1.1K to 1.5K.
  • Across the 11 months ending August 2026, Pilot’s estimated Share of Search among pen and stationery brands in New Zealand increased from 13% to 14.1%.
  • Across the 11 months ending August 2026, Pilot’s estimated Share of Search among pen and stationery brands in New Zealand peaked at 17.1% in May 2026 and was lowest at 10.3% in December 2025.
  • Across the 11 months ending August 2026, Pilot fell from 4th to 5th among pen and stationery brands in New Zealand.

How did search popularity change for New Zealand pen and stationery brands in August 2026?

  1. In August 2026, uni-ball overtook Pilot to rank 3rd among pen and stationery brands in New Zealand, at 16.2%.

  2. In August 2026, Staedtler gained estimated Share of Search among pen and stationery brands in New Zealand, from 10.9% to 12.9%.

  3. In August 2026, BIC gained estimated Share of Search among pen and stationery brands in New Zealand, from 17.4% to 18.1%.

  4. In August 2026, Sharpie lost estimated Share of Search among pen and stationery brands in New Zealand, from 26.5% to 24.2%.

  5. In August 2026, Moleskine lost estimated Share of Search among pen and stationery brands in New Zealand, from 16.5% to 14.5%.

  6. In August 2026, Pilot lost estimated Share of Search among pen and stationery brands in New Zealand, from 14.6% to 14.1%.

How is Pilot measured?

Brandwave collects information about searches that people make online using Pilot’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

14 branded search terms

  • gel pen pilot g2
  • gel pilot pen
  • pilot frixion
  • pilot frixion erasable pens
  • pilot frixion erasable pens refills
  • pilot frixion pen
  • pilot g2
  • pilot g2 pens
  • pilot g2 refills
  • pilot juice pens
  • pilot markers
  • pilot pen
  • pilot pencils
  • pilot precise v5 pens

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How the Brand Demand Index is measured

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