Brandwave

How popular isMoleskine in search?

In August 2026, there were an estimated 1.6K branded searches for Moleskine in New Zealand which is up 6.8% over the last 11 months. Moleskine holds 14.5% estimated Share of Search among New Zealand pen and stationery brands and is ranked 4th of 6 competitors for search popularity.

Share of Search, August 2026
  1. Sharpie24.2%
  2. BIC18.1%
  3. uni-ball16.2%
  4. Moleskine14.5%
  5. Pilot14.1%
  6. Staedtler12.9%
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Which pen and stationery brands compete with Moleskine?

Moleskine against pen and stationery brands in New Zealand, by month

Share of Search by month for Sharpie, BIC, uni-ball, Moleskine, Pilot, Staedtler. The figures are in the table below the chart.

View monthly share of search table
MonthSharpieBICuni-ballMoleskinePilotStaedtler
Oct 202529.4%18.8%9%17.2%13%12.5%
Nov 202526.9%18.3%8.8%20.9%12.1%13%
Dec 202525.5%16.4%7%28.3%10.3%12.6%
Jan 202625%16.9%9.6%18.2%11%19.2%
Feb 202628.1%15.3%17.2%12.9%13%13.5%
Mar 202628.2%18.8%14.2%12.7%14.9%11.2%
Apr 202626.4%23.9%13.6%13.7%11%11.3%
May 202625.8%18.8%13.7%12.5%17.1%12.2%
Jun 202629.9%15.9%11.6%13.8%16.7%12.1%
Jul 202626.5%17.4%14.1%16.5%14.6%10.9%
Aug 202624.2%18.1%16.2%14.5%14.1%12.9%
Sep 2026——————

  1. 1.Sharpie

    24.2%

    held 1st · 2.6K estimated branded searches · -3% vs prior month · -2.3 points

  2. 2.BIC

    18.1%

    held 2nd · 2K estimated branded searches · +10.7% vs prior month · +0.7 points

  3. 3.uni-ball

    16.2%

    moved from 5th to 3rd · 1.8K estimated branded searches · +22.4% vs prior month · +2.1 points

  4. 4.Moleskine

    14.5%

    moved from 3rd to 4th · 1.6K estimated branded searches · -6% vs prior month · -1.9 points

  5. 5.Pilot

    14.1%

    moved from 4th to 5th · 1.5K estimated branded searches · +2.7% vs prior month · -0.5 points

  6. 6.Staedtler

    12.9%

    held 6th · 1.4K estimated branded searches · +25.2% vs prior month · +1.9 points

Compare search popularity between Moleskine and its closest rivals

How has branded search demand for Moleskine changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Moleskine in New Zealand rose from 1.5K to 1.6K.
  • Across the 11 months ending August 2026, Moleskine’s estimated Share of Search among pen and stationery brands in New Zealand decreased from 17.2% to 14.5%.
  • Across the 11 months ending August 2026, Moleskine’s estimated Share of Search among pen and stationery brands in New Zealand peaked at 28.3% in December 2025 and was lowest at 12.5% in May 2026.
  • Across the 11 months ending August 2026, Moleskine fell from 3rd to 4th among pen and stationery brands in New Zealand.

How did search popularity change for New Zealand pen and stationery brands in August 2026?

  1. In August 2026, uni-ball overtook Pilot to rank 3rd among pen and stationery brands in New Zealand, at 16.2%.

  2. In August 2026, Staedtler gained estimated Share of Search among pen and stationery brands in New Zealand, from 10.9% to 12.9%.

  3. In August 2026, BIC gained estimated Share of Search among pen and stationery brands in New Zealand, from 17.4% to 18.1%.

  4. In August 2026, Sharpie lost estimated Share of Search among pen and stationery brands in New Zealand, from 26.5% to 24.2%.

  5. In August 2026, Moleskine lost estimated Share of Search among pen and stationery brands in New Zealand, from 16.5% to 14.5%.

  6. In August 2026, Pilot lost estimated Share of Search among pen and stationery brands in New Zealand, from 14.6% to 14.1%.

How is Moleskine measured?

Brandwave collects information about searches that people make online using Moleskine’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

12 branded search terms

  • moleskine
  • moleskine books
  • moleskine classic notebook
  • moleskine com
  • moleskine diary
  • moleskine journal
  • moleskine near me
  • moleskine notebook
  • moleskine nz
  • moleskine online
  • moleskine pencils
  • moleskine sketchbook

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How the Brand Demand Index is measured

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