BIC vs Pilot:Which is more popular by branded search in New Zealand?

Name: BIC vs Pilot: Which is more popular by branded search in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, BIC had more branded searches than Pilot among pen and stationery brands in New Zealand. BIC was estimated to have 2K branded searches compared to Pilot’s 1.5K, and held an 18.1% Share of Search versus Pilot’s 14.1%.

Share of Search among pen and stationery brands in New Zealand in August 2026Which is more popular in search, BIC or Pilot?

Follow BIC vs Pilot and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Which is more popular in search, BIC or Pilot?

Compare the pen, marker and stationery brands New Zealanders write with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

BIC and Pilot among pen and stationery brands in New Zealand, by month

Month	Sharpie	BIC	uni-ball	Moleskine	Pilot	Staedtler
Oct 2025	29.4%	18.8%	9%	17.2%	13%	12.5%
Nov 2025	26.9%	18.3%	8.8%	20.9%	12.1%	13%
Dec 2025	25.5%	16.4%	7%	28.3%	10.3%	12.6%
Jan 2026	25%	16.9%	9.6%	18.2%	11%	19.2%
Feb 2026	28.1%	15.3%	17.2%	12.9%	13%	13.5%
Mar 2026	28.2%	18.8%	14.2%	12.7%	14.9%	11.2%
Apr 2026	26.4%	23.9%	13.6%	13.7%	11%	11.3%
May 2026	25.8%	18.8%	13.7%	12.5%	17.1%	12.2%
Jun 2026	29.9%	15.9%	11.6%	13.8%	16.7%	12.1%
Jul 2026	26.5%	17.4%	14.1%	16.5%	14.6%	10.9%
Aug 2026	24.2%	18.1%	16.2%	14.5%	14.1%	12.9%
Sep 2026	—	—	—	—	—	—

How has the BIC and Pilot comparison changed over the last 12 months?

3 findings

The lead changed hands 2 times in the 11 months ending August 2026: Pilot took it in June 2026, BIC took it in July 2026.
Across the 11 months ending August 2026, BIC’s estimated Share of Search among pen and stationery brands in New Zealand moved from 18.8% to 18.1%, and its estimated monthly branded searches moved from 1.6K to 2K.
Across the 11 months ending August 2026, Pilot’s estimated Share of Search among pen and stationery brands in New Zealand moved from 13% to 14.1%, and its estimated monthly branded searches moved from 1.1K to 1.5K.

How did search popularity change for New Zealand pen and stationery brands in August 2026?

3 changes

In August 2026, uni-ball overtook Pilot to rank 3rd among pen and stationery brands in New Zealand, at 16.2%.
In August 2026, BIC gained estimated Share of Search among pen and stationery brands in New Zealand, from 17.4% to 18.1%.
In August 2026, Pilot lost estimated Share of Search among pen and stationery brands in New Zealand, from 14.6% to 14.1%.

How each brand is measured

Brandwave collects information about searches that people make online using BIC’s and Pilot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.