Pilot vs Staedtler:Which is more popular by branded search in New Zealand?
In August 2026, Pilot had more branded searches than Staedtler among pen and stationery brands in New Zealand. Pilot was estimated to have 1.5K branded searches compared to Staedtler’s 1.4K, and held a 14.1% Share of Search versus Staedtler’s 12.9%.
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Which is more popular in search, Pilot or Staedtler?
Compare the pen, marker and stationery brands New Zealanders write with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Pilot, Staedtler. The figures are in the table below the chart.
View monthly share of search table
| Month | Sharpie | BIC | uni-ball | Moleskine | Pilot | Staedtler |
|---|---|---|---|---|---|---|
| Oct 2025 | 29.4% | 18.8% | 9% | 17.2% | 13% | 12.5% |
| Nov 2025 | 26.9% | 18.3% | 8.8% | 20.9% | 12.1% | 13% |
| Dec 2025 | 25.5% | 16.4% | 7% | 28.3% | 10.3% | 12.6% |
| Jan 2026 | 25% | 16.9% | 9.6% | 18.2% | 11% | 19.2% |
| Feb 2026 | 28.1% | 15.3% | 17.2% | 12.9% | 13% | 13.5% |
| Mar 2026 | 28.2% | 18.8% | 14.2% | 12.7% | 14.9% | 11.2% |
| Apr 2026 | 26.4% | 23.9% | 13.6% | 13.7% | 11% | 11.3% |
| May 2026 | 25.8% | 18.8% | 13.7% | 12.5% | 17.1% | 12.2% |
| Jun 2026 | 29.9% | 15.9% | 11.6% | 13.8% | 16.7% | 12.1% |
| Jul 2026 | 26.5% | 17.4% | 14.1% | 16.5% | 14.6% | 10.9% |
| Aug 2026 | 24.2% | 18.1% | 16.2% | 14.5% | 14.1% | 12.9% |
| Sep 2026 | — | — | — | — | — | — |
How has the Pilot and Staedtler comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 11 months ending August 2026: Staedtler took it in November 2025, Pilot took it in March 2026, Staedtler took it in April 2026, Pilot took it in May 2026.
- Across the 11 months ending August 2026, Pilot’s estimated Share of Search among pen and stationery brands in New Zealand moved from 13% to 14.1%, and its estimated monthly branded searches moved from 1.1K to 1.5K.
- Across the 11 months ending August 2026, Staedtler’s estimated Share of Search among pen and stationery brands in New Zealand moved from 12.5% to 12.9%, and its estimated monthly branded searches moved from 1.1K to 1.4K.
How did search popularity change for New Zealand pen and stationery brands in August 2026?
3 changes
In August 2026, uni-ball overtook Pilot to rank 3rd among pen and stationery brands in New Zealand, at 16.2%.
In August 2026, Staedtler gained estimated Share of Search among pen and stationery brands in New Zealand, from 10.9% to 12.9%.
In August 2026, Pilot lost estimated Share of Search among pen and stationery brands in New Zealand, from 14.6% to 14.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Pilot’s and Staedtler’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Pilot
14 branded search terms
- gel pen pilot g2
- gel pilot pen
- pilot frixion
- pilot frixion erasable pens
- pilot frixion erasable pens refills
- pilot frixion pen
- pilot g2
- pilot g2 pens
- pilot g2 refills
- pilot juice pens
- pilot markers
- pilot pen
- pilot pencils
- pilot precise v5 pens
Staedtler
17 branded search terms
- pencil staedtler hb
- staedtler
- staedtler click pencil
- staedtler colored pencils
- staedtler com
- staedtler eraser
- staedtler fineliner
- staedtler highlighters
- staedtler markers
- staedtler mars lumograph pencil
- staedtler near me
- staedtler nz
- staedtler pencils
- staedtler pens
- staedtler plastic eraser
- staedtler triplus fineliner
- staedtler whiteboard markers
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