DYMO vs TSC:Which is more popular?
In September 2026, DYMO had more branded searches than TSC among barcode printer brands in New Zealand. DYMO had about 690 branded searches, while TSC had 110. DYMO made up 68.3% of all barcode printer brand searches we track, and TSC accounted for 10.9%. When we asked ChatGPT and Google AI Overviews about barcode printer brands, TSC appeared in four of the five answers and DYMO in one. TSC was mentioned before DYMO in three out of four answers.
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Top barcode printer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, TSC was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. DYMO was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. TSC was listed before DYMO in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about barcode printer brands
5 answers
Asked ChatGPT
“Which barcode printer brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best barcode printer brands in New Zealand?”
Asked ChatGPT
“What's the best barcode printer brand in New Zealand for retail labelling?”
Searched Google, AI Overview
“label printer nz”
Searched Google, AI Overview
“thermal printer nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is DYMO or TSC more popular in search?
This chart shows how often people search Google for DYMO and TSC by name. Each line represents a brand's share of searches for all four barcode printer brands we track, month by month, from searches in New Zealand.
Share of searches by month for DYMO, TSC. The figures are in the table below the chart.
View monthly share of searches table
| Month | DYMO | Zebra | TSC | Brother |
|---|---|---|---|---|
| Oct 2025 | 65.2% | 14.8% | 12.2% | 7.8% |
| Nov 2025 | 64.5% | 15.9% | 11.2% | 8.4% |
| Dec 2025 | 73.3% | 12.2% | 10% | 4.4% |
| Jan 2026 | 71.1% | 10.9% | 12.5% | 5.5% |
| Feb 2026 | 68.4% | 12% | 13.7% | 6% |
| Mar 2026 | 68% | 11.5% | 13.1% | 7.4% |
| Apr 2026 | 65.7% | 16.2% | 11.4% | 6.7% |
| May 2026 | 68.6% | 13.3% | 13.3% | 4.8% |
| Jun 2026 | 67.8% | 14.4% | 11.9% | 5.9% |
| Jul 2026 | 64.8% | 15.7% | 13% | 6.5% |
| Aug 2026 | 64.9% | 12.6% | 12.6% | 9.9% |
| Sep 2026 | 68.3% | 13.9% | 10.9% | 6.9% |
How has the DYMO and TSC comparison changed over the last 12 months?
3 findings
- DYMO was ahead of TSC in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, DYMO’s share of searches among barcode printer brands in New Zealand moved from 65.2% to 68.3%, and its estimated monthly branded searches moved from 750 to 690.
- Across the 12 months ending September 2026, TSC’s share of searches among barcode printer brands in New Zealand moved from 12.2% to 10.9%, and its estimated monthly branded searches moved from 140 to 110.
How did search popularity change for New Zealand barcode printer brands in September 2026?
3 changes
In September 2026, Zebra overtook TSC to rank 2nd among barcode printer brands in New Zealand, with 13.9% of the searches.
In September 2026, DYMO gained share of searches among barcode printer brands in New Zealand, from 64.9% to 68.3%.
In September 2026, TSC lost share of searches among barcode printer brands in New Zealand, from 12.6% to 10.9%.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using DYMO’s and TSC’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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