Brandwave

How popular isDYMO?

In September 2026, people searched for DYMO by name about 1,380 times in New Zealand, a 7.4% decrease from the previous year. These searches made up 34.3% of all New Zealand label printer brand searches, placing DYMO second out of four brands. When we asked both ChatGPT and Google AI Overviews about label printer brands, DYMO appeared in two of the four answers and was the second most recommended of the four.

Search and AI answers in September 2026

DYMO is the second most searched of 4 competitors and the second most recommended in AI answers.

  1. Brother P-touchShare of searches 58.2%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  2. DYMOShare of searches 34.3%Mentioned in 2 of 4 AI answersPlace in AI recommendations 2nd
  3. ZebraShare of searches 6.7%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  4. RolloShare of searches 0.75%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
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Top label printer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, DYMO was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. DYMO is the second most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Zebra1st
  2. DYMO2nd
  3. Brother P-touch3rd
  4. Rollo–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Zebra4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Brother P-touch3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • DYMO2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Rollo0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about label printer brands

4 answers

  • Asked ChatGPT

    “Which label printer brand should I buy in New Zealand?”

    1. 1Zebra
    2. 2DYMO
    3. 3Brother P-touch

  • Asked ChatGPT

    “What are the best label printer brands in New Zealand?”

    1. 1Zebra
    2. 2DYMO
    3. 3Brother P-touch

  • Asked ChatGPT

    “What's the best label printer brand in New Zealand for shipping labels?”

    1. 1Zebra
    2. 2Brother P-touch

  • Searched Google, AI Overview

    “shipping label printer”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “thermal label printer”

    1. 1Zebra

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which label printer brands compete with DYMO?

DYMO against label printer brands in New Zealand, by month

Share of searches by month for Brother P-touch, DYMO, Zebra. The figures are in the table below the chart.

View monthly share of searches table
MonthBrother P-touchDYMOZebraRollo
Oct 202554.7%35.7%8.6%0.96%
Nov 202551.6%38.9%8.2%1.4%
Dec 202555.8%37.1%6.2%0.85%
Jan 202657.6%35.8%5.8%0.78%
Feb 202659.1%33.3%6.7%0.89%
Mar 202658.4%32.8%7.1%1.7%
Apr 202658.8%32.9%6.9%1.4%
May 202659.8%32.4%6.4%1.4%
Jun 202656.5%34.8%7.7%0.93%
Jul 202657.2%34.3%7.8%0.69%
Aug 202656.8%35.7%6.3%1.2%
Sep 202658.2%34.3%6.7%0.75%

  1. 1.Brother P-touch

    58.2%

    Held 1st. 2.3K estimated branded searches, -3.3% vs prior month. Share +1.4 points.

  2. 2.DYMO

    34.3%

    Held 2nd. 1.4K estimated branded searches, -9.2% vs prior month. Share -1.4 points.

  3. 3.Zebra

    6.7%

    Held 3rd. 270 estimated branded searches, 0% vs prior month. Share +0.4 points.

  4. 4.Rollo

    0.75%

    Held 4th. 30 estimated branded searches, -40% vs prior month. Share -0.4 points.

Compare popularity between DYMO and its closest rivals

Every comparison with DYMO

7 comparisons

How has branded search demand for DYMO changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for DYMO in New Zealand fell from 1.5K to 1.4K.
  • Across the 12 months ending September 2026, DYMO’s share of searches among label printer brands in New Zealand decreased from 35.7% to 34.3%.
  • Across the 12 months ending September 2026, DYMO’s share of searches among label printer brands in New Zealand peaked at 38.9% in November 2025 and was lowest at 32.4% in May 2026.

How did search popularity change for New Zealand label printer brands in September 2026?

4 changes

  1. In September 2026, Brother P-touch gained share of searches among label printer brands in New Zealand, from 56.8% to 58.2%.

  2. In September 2026, DYMO lost share of searches among label printer brands in New Zealand, from 35.7% to 34.3%.

  3. Estimated monthly branded searches for Rollo in New Zealand fell 25% over 12 measured months, from 40 to 30 in September 2026.

  4. Estimated monthly branded searches for Zebra in New Zealand fell 25% over 12 measured months, from 360 to 270 in September 2026.

How are DYMO’s branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using DYMO’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • dymo
  • dymo connect
  • dymo label maker
  • dymo labels
  • dymo labelwriter450
  • dymo letratag
  • dymo tag printer

Do you work for DYMO? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does DYMO compete?

DYMO is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Label maker brands3rd of 616.9%Show ranking
Label printer brands2nd of 434.3%Shown above
Barcode labels brands2nd of 530.4%Show ranking
Barcode printer brands1st of 468.3%Show ranking
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