Brother P-touch vs DYMO:Which is more popular?
In September 2026, Brother P-touch had more branded searches than DYMO among label printer brands in New Zealand. Brother P-touch had about 2,340 branded searches, while DYMO had 1,380. Brother P-touch made up 58.2% of all label printer brand searches we track, and DYMO accounted for 34.3%. When we asked ChatGPT and Google AI Overviews about label printer brands, Brother P-touch appeared in three of the four answers and DYMO in two. DYMO was mentioned before Brother P-touch in two out of three answers.
Who do people search for more?
Brother P-touch, about 70% more searches than DYMO
Who does AI mention more?
Brother P-touch, mentioned in 3 of 4 answers, DYMO in 2
Who does AI recommend more?
DYMO, named ahead of Brother P-touch in 2 of 3 answers
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Top label printer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Brother P-touch was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. DYMO was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. DYMO was listed before Brother P-touch in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Zebra1st- DYMO2nd
- Brother P-touch3rd
Rollo–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Zebra4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Brother P-touch3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- DYMO2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Rollo0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about label printer brands
4 answers
Asked ChatGPT
“Which label printer brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best label printer brands in New Zealand?”
Asked ChatGPT
“What's the best label printer brand in New Zealand for shipping labels?”
Searched Google, AI Overview
“shipping label printer”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“thermal label printer”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Brother P-touch or DYMO more popular in search?
This chart shows how often people search Google for Brother P-touch and DYMO by name. Each line represents a brand's share of searches for all four label printer brands we track, month by month, from searches in New Zealand.
Share of searches by month for Brother P-touch, DYMO. The figures are in the table below the chart.
View monthly share of searches table
| Month | Brother P-touch | DYMO | Zebra | Rollo |
|---|---|---|---|---|
| Oct 2025 | 54.7% | 35.7% | 8.6% | 0.96% |
| Nov 2025 | 51.6% | 38.9% | 8.2% | 1.4% |
| Dec 2025 | 55.8% | 37.1% | 6.2% | 0.85% |
| Jan 2026 | 57.6% | 35.8% | 5.8% | 0.78% |
| Feb 2026 | 59.1% | 33.3% | 6.7% | 0.89% |
| Mar 2026 | 58.4% | 32.8% | 7.1% | 1.7% |
| Apr 2026 | 58.8% | 32.9% | 6.9% | 1.4% |
| May 2026 | 59.8% | 32.4% | 6.4% | 1.4% |
| Jun 2026 | 56.5% | 34.8% | 7.7% | 0.93% |
| Jul 2026 | 57.2% | 34.3% | 7.8% | 0.69% |
| Aug 2026 | 56.8% | 35.7% | 6.3% | 1.2% |
| Sep 2026 | 58.2% | 34.3% | 6.7% | 0.75% |
How has the Brother P-touch and DYMO comparison changed over the last 12 months?
3 findings
- Brother P-touch was ahead of DYMO in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Brother P-touch’s share of searches among label printer brands in New Zealand moved from 54.7% to 58.2%, and its estimated monthly branded searches held steady at 2.3K.
- Across the 12 months ending September 2026, DYMO’s share of searches among label printer brands in New Zealand moved from 35.7% to 34.3%, and its estimated monthly branded searches moved from 1.5K to 1.4K.
How did search popularity change for New Zealand label printer brands in September 2026?
2 changes
In September 2026, Brother P-touch gained share of searches among label printer brands in New Zealand, from 56.8% to 58.2%.
In September 2026, DYMO lost share of searches among label printer brands in New Zealand, from 35.7% to 34.3%.
How are branded searches counted?
15 search terms
Brandwave collects information about searches that people make online using Brother P-touch’s and DYMO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Brother P-touch
8 branded search terms
- brother p touch
- brother p touch labels
- brother p touch tape
- brother ptouch labelmaker
- brotherptouch
- label p touch
- p touch
- ptouch
DYMO
7 branded search terms
- dymo
- dymo connect
- dymo label maker
- dymo labels
- dymo labelwriter450
- dymo letratag
- dymo tag printer
Other head-to-heads among label printer brands
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