DYMO vs Zebra:Which is more popular?
In September 2026, DYMO had more branded searches than Zebra among label printer brands in New Zealand. DYMO had about 1,380 branded searches, while Zebra had 270. DYMO made up 34.3% of all label printer brand searches we track, and Zebra accounted for 6.7%. When we asked ChatGPT and Google AI Overviews about label printer brands, Zebra appeared in all four answers and DYMO in two. Zebra was mentioned before DYMO in every answer.
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Top label printer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Zebra appeared in all four answers. DYMO was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Zebra was listed before DYMO in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Zebra1st
DYMO2nd
Brother P-touch3rd
Rollo–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Zebra4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Brother P-touch3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- DYMO2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Rollo0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about label printer brands
4 answers
Asked ChatGPT
“Which label printer brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best label printer brands in New Zealand?”
Asked ChatGPT
“What's the best label printer brand in New Zealand for shipping labels?”
Searched Google, AI Overview
“shipping label printer”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“thermal label printer”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is DYMO or Zebra more popular in search?
This chart shows how often people search Google for DYMO and Zebra by name. Each line represents a brand's share of searches for all four label printer brands we track, month by month, from searches in New Zealand.
Share of searches by month for DYMO, Zebra. The figures are in the table below the chart.
View monthly share of searches table
| Month | Brother P-touch | DYMO | Zebra | Rollo |
|---|---|---|---|---|
| Oct 2025 | 54.7% | 35.7% | 8.6% | 0.96% |
| Nov 2025 | 51.6% | 38.9% | 8.2% | 1.4% |
| Dec 2025 | 55.8% | 37.1% | 6.2% | 0.85% |
| Jan 2026 | 57.6% | 35.8% | 5.8% | 0.78% |
| Feb 2026 | 59.1% | 33.3% | 6.7% | 0.89% |
| Mar 2026 | 58.4% | 32.8% | 7.1% | 1.7% |
| Apr 2026 | 58.8% | 32.9% | 6.9% | 1.4% |
| May 2026 | 59.8% | 32.4% | 6.4% | 1.4% |
| Jun 2026 | 56.5% | 34.8% | 7.7% | 0.93% |
| Jul 2026 | 57.2% | 34.3% | 7.8% | 0.69% |
| Aug 2026 | 56.8% | 35.7% | 6.3% | 1.2% |
| Sep 2026 | 58.2% | 34.3% | 6.7% | 0.75% |
How has the DYMO and Zebra comparison changed over the last 12 months?
3 findings
- DYMO was ahead of Zebra in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, DYMO’s share of searches among label printer brands in New Zealand moved from 35.7% to 34.3%, and its estimated monthly branded searches moved from 1.5K to 1.4K.
- Across the 12 months ending September 2026, Zebra’s share of searches among label printer brands in New Zealand moved from 8.6% to 6.7%, and its estimated monthly branded searches moved from 360 to 270.
How did search popularity change for New Zealand label printer brands in September 2026?
2 changes
In September 2026, DYMO lost share of searches among label printer brands in New Zealand, from 35.7% to 34.3%.
Estimated monthly branded searches for Zebra in New Zealand fell 25% over 12 measured months, from 360 to 270 in September 2026.
How are branded searches counted?
10 search terms
Brandwave collects information about searches that people make online using DYMO’s and Zebra’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among label printer brands
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