Brandwave

Brother P-touch vs Zebra:Which is more popular?

In September 2026, Brother P-touch had more branded searches than Zebra among label printer brands in New Zealand. Brother P-touch had about 2,340 branded searches, while Zebra had 270. Brother P-touch made up 58.2% of all label printer brand searches we track, and Zebra accounted for 6.7%. When we asked ChatGPT and Google AI Overviews about label printer brands, Zebra appeared in all four answers and Brother P-touch in three. Zebra was mentioned before Brother P-touch in every answer.

Among label printer brands in New Zealand in September 2026

Who do people search for more?

Brother P-touch, about 9 searches for every 1 for Zebra

Brother P-touch 2.3K searchesZebra 270 searches

Who does AI mention more?

Zebra, mentioned in every answer we collected

Zebra in 4 of 4Brother P-touch in 3 of 4

Who does AI recommend more?

Zebra, named ahead of Brother P-touch in every answer

Zebra first in 3Brother P-touch never first

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Top label printer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Zebra appeared in all four answers. Brother P-touch was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Zebra was listed before Brother P-touch in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Zebra1st
  2. DYMO2nd
  3. Brother P-touch3rd
  4. Rollo–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Zebra4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Brother P-touch3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • DYMO2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Rollo0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about label printer brands

4 answers

  • Asked ChatGPT

    “Which label printer brand should I buy in New Zealand?”

    1. 1Zebra
    2. 2DYMO
    3. 3Brother P-touch

  • Asked ChatGPT

    “What are the best label printer brands in New Zealand?”

    1. 1Zebra
    2. 2DYMO
    3. 3Brother P-touch

  • Asked ChatGPT

    “What's the best label printer brand in New Zealand for shipping labels?”

    1. 1Zebra
    2. 2Brother P-touch

  • Searched Google, AI Overview

    “shipping label printer”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “thermal label printer”

    1. 1Zebra

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Brother P-touch or Zebra more popular in search?

This chart shows how often people search Google for Brother P-touch and Zebra by name. Each line represents a brand's share of searches for all four label printer brands we track, month by month, from searches in New Zealand.

Brother P-touch and Zebra among label printer brands in New Zealand, by month

Share of searches by month for Brother P-touch, Zebra. The figures are in the table below the chart.

View monthly share of searches table
MonthBrother P-touchDYMOZebraRollo
Oct 202554.7%35.7%8.6%0.96%
Nov 202551.6%38.9%8.2%1.4%
Dec 202555.8%37.1%6.2%0.85%
Jan 202657.6%35.8%5.8%0.78%
Feb 202659.1%33.3%6.7%0.89%
Mar 202658.4%32.8%7.1%1.7%
Apr 202658.8%32.9%6.9%1.4%
May 202659.8%32.4%6.4%1.4%
Jun 202656.5%34.8%7.7%0.93%
Jul 202657.2%34.3%7.8%0.69%
Aug 202656.8%35.7%6.3%1.2%
Sep 202658.2%34.3%6.7%0.75%

How has the Brother P-touch and Zebra comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand label printer brands in September 2026?

2 changes

  1. In September 2026, Brother P-touch gained share of searches among label printer brands in New Zealand, from 56.8% to 58.2%.

  2. Estimated monthly branded searches for Zebra in New Zealand fell 25% over 12 measured months, from 360 to 270 in September 2026.

How are branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using Brother P-touch’s and Zebra’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Brother P-touch

8 branded search terms

  • brother p touch
  • brother p touch labels
  • brother p touch tape
  • brother ptouch labelmaker
  • brotherptouch
  • label p touch
  • p touch
  • ptouch

Zebra

3 branded search terms

  • zebra label maker
  • zebra labels
  • zebra printer

How the Brand Demand Index is measured

Other head-to-heads among label printer brands

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