Brother P-touch vs DYMO:Which is more popular?
In September 2026, Brother P-touch had more branded searches than DYMO among label maker brands in New Zealand. Brother P-touch had about 2,310 branded searches, while DYMO had 690. Brother P-touch made up 56.5% of all label maker brand searches we track, and DYMO accounted for 16.9%. When we asked ChatGPT and Google AI Overviews about label maker brands, Brother P-touch appeared in all five answers and DYMO in four. Brother P-touch was mentioned before DYMO in two out of three answers.
Who do people search for more?
Brother P-touch, about 3 searches for every 1 for DYMO
Who does AI mention more?
Brother P-touch, mentioned in every answer we collected
Who does AI recommend more?
Brother P-touch, named ahead of DYMO in 2 of 3 answers
Follow Brother P-touch vs DYMO and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top label maker brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Brother P-touch appeared in all five answers. DYMO was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Brother P-touch was listed before DYMO in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Brother P-touch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
DYMO4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
NIIMBOT3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Zebra1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Avery0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Rollo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about label maker brands
5 answers
Asked ChatGPT
“Which label maker brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best label maker brands in New Zealand?”
Asked ChatGPT
“What's the best label maker brand in New Zealand for home organisation?”
Searched Google, AI Overview
“best label maker”
Searched Google, AI Overview
“label maker for home”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Brother P-touch or DYMO more popular in search?
This chart shows how often people search Google for Brother P-touch and DYMO by name. Each line represents a brand's share of searches for all six label maker brands we track, month by month, from searches in New Zealand.
Share of searches by month for Brother P-touch, DYMO. The figures are in the table below the chart.
View monthly share of searches table
| Month | Brother P-touch | Avery | DYMO | NIIMBOT | Zebra | Rollo |
|---|---|---|---|---|---|---|
| Oct 2025 | 55.1% | 17.9% | 18.4% | 4.2% | 4.2% | 0.25% |
| Nov 2025 | 49.7% | 23.5% | 18.3% | 3.7% | 4.5% | 0.26% |
| Dec 2025 | 54.8% | 20.2% | 18.5% | 3.1% | 3.1% | 0.28% |
| Jan 2026 | 62.1% | 12.5% | 19.3% | 3% | 3% | 0.21% |
| Feb 2026 | 58.8% | 16.5% | 18.1% | 3.2% | 3.2% | 0.23% |
| Mar 2026 | 57.6% | 19.1% | 17.8% | 2.4% | 3% | 0.21% |
| Apr 2026 | 60.7% | 14.2% | 16.6% | 4.1% | 4.1% | 0.24% |
| May 2026 | 59.3% | 16.8% | 16.6% | 3.9% | 3.2% | 0.23% |
| Jun 2026 | 55.6% | 16.7% | 18.6% | 4.9% | 4% | 0.23% |
| Jul 2026 | 59.1% | 14.4% | 16.8% | 5% | 4.1% | 0.48% |
| Aug 2026 | 56.9% | 17.4% | 17.1% | 5% | 3.3% | 0.24% |
| Sep 2026 | 56.5% | 17.8% | 16.9% | 5.1% | 3.4% | 0.24% |
How has the Brother P-touch and DYMO comparison changed over the last 12 months?
3 findings
- Brother P-touch was ahead of DYMO in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Brother P-touch’s share of searches among label maker brands in New Zealand moved from 55.1% to 56.5%, and its estimated monthly branded searches held steady at 2.3K.
- Across the 12 months ending September 2026, DYMO’s share of searches among label maker brands in New Zealand moved from 18.4% to 16.9%, and its estimated monthly branded searches moved from 750 to 690.
How did search popularity change for New Zealand label maker brands in September 2026?
0 changes
Neither Brother P-touch nor DYMO moved beyond provider rounding among label maker brands in September 2026.
How are branded searches counted?
12 search terms
Brandwave collects information about searches that people make online using Brother P-touch’s and DYMO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Brother P-touch
7 branded search terms
- brother p touch
- brother p touch tape
- brother ptouch labelmaker
- brotherptouch
- label p touch
- p touch
- ptouch
DYMO
5 branded search terms
- dymo
- dymo connect
- dymo labelwriter450
- dymo letratag
- dymo tag printer
Other head-to-heads among label maker brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.