Brother vs Epson:Which is more popular?
In September 2026, Epson had more branded searches than Brother among laser printer brands in New Zealand. Epson had about 1,720 branded searches, while Brother had 70. Epson made up 11.2% of all laser printer brand searches we track, and Brother accounted for 0.45%. When we asked ChatGPT and Google AI Overviews about laser printer brands, Brother appeared in all five answers and Epson in one. Brother was mentioned before Epson in every answer.
Who do people search for more?
Epson, about 25 searches for every 1 for Brother
Who does AI mention more?
Brother, mentioned in every answer we collected
Who does AI recommend more?
Brother, named ahead of Epson in every answer
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Top laser printer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Brother appeared in all five answers. Epson was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Brother was listed before Epson in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
HP5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Brother5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Canon3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Epson1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about laser printer brands
5 answers
Asked ChatGPT
“Which laser printer brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best laser printer brands in New Zealand?”
Asked ChatGPT
“What's the best laser printer brand in New Zealand for fast printing?”
Searched Google, AI Overview
“laser printer nz”
Searched Google, AI Overview
“colour laser printer”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Brother or Epson more popular in search?
This chart shows how often people search Google for Brother and Epson by name. Each line represents a brand's share of searches for all five laser printer brands we track, month by month, from searches in New Zealand.
Share of searches by month for Epson, Brother. The figures are in the table below the chart.
View monthly share of searches table
| Month | HP | Canon | Epson | Samsung | Brother |
|---|---|---|---|---|---|
| Oct 2025 | 55.8% | 30.2% | 10.7% | 2.6% | 0.61% |
| Nov 2025 | 55.6% | 30.8% | 10% | 3% | 0.57% |
| Dec 2025 | 50.6% | 35.2% | 10.5% | 3.4% | 0.29% |
| Jan 2026 | 55% | 31% | 11.1% | 2.5% | 0.44% |
| Feb 2026 | 58.5% | 27.8% | 10.8% | 2.4% | 0.52% |
| Mar 2026 | 56.9% | 29.5% | 10.5% | 2.6% | 0.59% |
| Apr 2026 | 54.9% | 29.2% | 12.4% | 3% | 0.54% |
| May 2026 | 55.6% | 31.7% | 10.1% | 2.2% | 0.34% |
| Jun 2026 | 56.8% | 29.3% | 11.2% | 2.2% | 0.49% |
| Jul 2026 | 54.5% | 30.5% | 11.9% | 2.6% | 0.47% |
| Aug 2026 | 52.8% | 30.8% | 12.7% | 3% | 0.69% |
| Sep 2026 | 58.6% | 27.3% | 11.2% | 2.5% | 0.45% |
How has the Brother and Epson comparison changed over the last 12 months?
3 findings
- Epson was ahead of Brother in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Brother’s share of searches among laser printer brands in New Zealand moved from 0.61% to 0.45%, and its estimated monthly branded searches moved from 90 to 70.
- Across the 12 months ending September 2026, Epson’s share of searches among laser printer brands in New Zealand moved from 10.7% to 11.2%, and its estimated monthly branded searches moved from 1.6K to 1.7K.
How did search popularity change for New Zealand laser printer brands in September 2026?
2 changes
In September 2026, Epson lost share of searches among laser printer brands in New Zealand, from 12.7% to 11.2%.
Estimated monthly branded searches for Brother in New Zealand fell 22.2% over 12 measured months, from 90 to 70 in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Brother’s and Epson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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