Fujifilm vs Leica:Which is more popular?
In September 2026, Fujifilm had more branded searches than Leica among film camera brands in New Zealand. Fujifilm had about 5,630 branded searches, while Leica had 910. Fujifilm made up 41.2% of all film camera brand searches we track, and Leica accounted for 6.7%. When we asked ChatGPT and Google AI Overviews about film camera brands, Fujifilm and Leica each appeared in two of the four answers. Fujifilm was mentioned before Leica in two out of three answers that named either.
Who do people search for more?
Fujifilm, about 6 searches for every 1 for Leica
Who does AI mention more?
Both were mentioned in 2 of 4 answers.
Who does AI recommend more?
Fujifilm, named ahead of Leica in 2 of 3 answers
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Top film camera brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Fujifilm and Leica were each mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Fujifilm was listed before Leica in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Canon4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Nikon4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Olympus3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Fujifilm2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Leica2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about film camera brands
4 answers
Asked ChatGPT
“Which film camera brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best film camera brands in New Zealand?”
Asked ChatGPT
“What's the best film camera brand in New Zealand for analogue photography?”
Searched Google, AI Overview
“best film camera”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“vintage film camera”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Fujifilm or Leica more popular in search?
This chart shows how often people search Google for Fujifilm and Leica by name. Each line represents a brand's share of searches for all five film camera brands we track, month by month, from searches in New Zealand.
Share of searches by month for Fujifilm, Leica. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fujifilm | Canon | Nikon | Leica | Olympus |
|---|---|---|---|---|---|
| Oct 2025 | 38.4% | 35.1% | 20.4% | 5.4% | 0.7% |
| Nov 2025 | 41.8% | 33.9% | 18.9% | 4.8% | 0.62% |
| Dec 2025 | 42% | 32.8% | 19.1% | 5.4% | 0.74% |
| Jan 2026 | 35.8% | 36.2% | 19.8% | 7.2% | 1% |
| Feb 2026 | 36.7% | 34.9% | 21.1% | 6.4% | 0.83% |
| Mar 2026 | 37.1% | 35.5% | 20% | 6.7% | 0.71% |
| Apr 2026 | 38.4% | 31.1% | 22.2% | 7.5% | 0.74% |
| May 2026 | 37.1% | 35.6% | 19.5% | 7% | 0.7% |
| Jun 2026 | 38% | 33.8% | 19% | 8.4% | 0.73% |
| Jul 2026 | 36.9% | 35.3% | 18.8% | 8.2% | 0.86% |
| Aug 2026 | 39.3% | 34.6% | 19.3% | 6% | 0.78% |
| Sep 2026 | 41.2% | 30.7% | 21% | 6.7% | 0.51% |
How has the Fujifilm and Leica comparison changed over the last 12 months?
3 findings
- Fujifilm was ahead of Leica in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fujifilm’s share of searches among film camera brands in New Zealand moved from 38.4% to 41.2%, and its estimated monthly branded searches moved from 4.9K to 5.6K.
- Across the 12 months ending September 2026, Leica’s share of searches among film camera brands in New Zealand moved from 5.4% to 6.7%, and its estimated monthly branded searches moved from 690 to 910.
How did search popularity change for New Zealand film camera brands in September 2026?
2 changes
In September 2026, Fujifilm gained share of searches among film camera brands in New Zealand, from 39.3% to 41.2%.
In September 2026, Leica gained share of searches among film camera brands in New Zealand, from 6% to 6.7%.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Fujifilm’s and Leica’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among film camera brands
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