Canon vs Fujifilm:Which is more popular?
In September 2026, Fujifilm had more branded searches than Canon among film camera brands in New Zealand. Fujifilm had about 5,630 branded searches, while Canon had 4,200. Fujifilm made up 41.2% of all film camera brand searches we track, and Canon accounted for 30.7%. When we asked ChatGPT and Google AI Overviews about film camera brands, Canon appeared in all four answers and Fujifilm in two. Canon was mentioned before Fujifilm in every answer.
Who do people search for more?
Fujifilm, about 34% more searches than Canon
Who does AI mention more?
Canon, mentioned in every answer we collected
Who does AI recommend more?
Canon, named ahead of Fujifilm in every answer
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Top film camera brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Canon appeared in all four answers. Fujifilm was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Canon was listed before Fujifilm in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Canon4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Nikon4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Olympus3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Fujifilm2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Leica2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about film camera brands
4 answers
Asked ChatGPT
“Which film camera brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best film camera brands in New Zealand?”
Asked ChatGPT
“What's the best film camera brand in New Zealand for analogue photography?”
Searched Google, AI Overview
“best film camera”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“vintage film camera”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Canon or Fujifilm more popular in search?
This chart shows how often people search Google for Canon and Fujifilm by name. Each line represents a brand's share of searches for all five film camera brands we track, month by month, from searches in New Zealand.
Share of searches by month for Fujifilm, Canon. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fujifilm | Canon | Nikon | Leica | Olympus |
|---|---|---|---|---|---|
| Oct 2025 | 38.4% | 35.1% | 20.4% | 5.4% | 0.7% |
| Nov 2025 | 41.8% | 33.9% | 18.9% | 4.8% | 0.62% |
| Dec 2025 | 42% | 32.8% | 19.1% | 5.4% | 0.74% |
| Jan 2026 | 35.8% | 36.2% | 19.8% | 7.2% | 1% |
| Feb 2026 | 36.7% | 34.9% | 21.1% | 6.4% | 0.83% |
| Mar 2026 | 37.1% | 35.5% | 20% | 6.7% | 0.71% |
| Apr 2026 | 38.4% | 31.1% | 22.2% | 7.5% | 0.74% |
| May 2026 | 37.1% | 35.6% | 19.5% | 7% | 0.7% |
| Jun 2026 | 38% | 33.8% | 19% | 8.4% | 0.73% |
| Jul 2026 | 36.9% | 35.3% | 18.8% | 8.2% | 0.86% |
| Aug 2026 | 39.3% | 34.6% | 19.3% | 6% | 0.78% |
| Sep 2026 | 41.2% | 30.7% | 21% | 6.7% | 0.51% |
How has the Canon and Fujifilm comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Canon took it in January 2026, Fujifilm took it in February 2026.
- Across the 12 months ending September 2026, Canon’s share of searches among film camera brands in New Zealand moved from 35.1% to 30.7%, and its estimated monthly branded searches moved from 4.5K to 4.2K.
- Across the 12 months ending September 2026, Fujifilm’s share of searches among film camera brands in New Zealand moved from 38.4% to 41.2%, and its estimated monthly branded searches moved from 4.9K to 5.6K.
How did search popularity change for New Zealand film camera brands in September 2026?
2 changes
In September 2026, Fujifilm gained share of searches among film camera brands in New Zealand, from 39.3% to 41.2%.
In September 2026, Canon lost share of searches among film camera brands in New Zealand, from 34.6% to 30.7%.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Canon’s and Fujifilm’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among film camera brands
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