Brandwave

How popular isOlympus?

In September 2026, people searched for Olympus by name about 70 times in New Zealand, a 22.2% decrease from the previous year. These searches made up 0.51% of all New Zealand film camera brand searches, placing Olympus fifth out of five brands. When we asked both ChatGPT and Google AI Overviews about film camera brands, Olympus appeared in three of the four answers and was the second most recommended of the five.

Search and AI answers in September 2026

Olympus is the fifth most searched of 5 competitors and the second most recommended in AI answers.

  1. FujifilmShare of searches 41.2%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
  2. CanonShare of searches 30.7%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  3. NikonShare of searches 21%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd
  4. LeicaShare of searches 6.7%Mentioned in 2 of 4 AI answersPlace in AI recommendations 5th
  5. OlympusShare of searches 0.51%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
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Top film camera brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Olympus was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Olympus is the second most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Canon1st
  2. Olympus2nd
  3. Nikon3rd
  4. Fujifilm4th
  5. Leica5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Canon4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Nikon4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Olympus3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Fujifilm2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Leica2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about film camera brands

4 answers

  • Asked ChatGPT

    “Which film camera brand should I buy in New Zealand?”

    1. 1Olympus
    2. 2Canon
    3. 3Nikon
    4. 4Fujifilm

  • Asked ChatGPT

    “What are the best film camera brands in New Zealand?”

    1. 1Olympus
    2. 2Canon
    3. 3Nikon
    4. 4Fujifilm
    5. 5Leica

  • Asked ChatGPT

    “What's the best film camera brand in New Zealand for analogue photography?”

    1. 1Canon
    2. 2Nikon
    3. 3Olympus
    4. 4Leica

  • Searched Google, AI Overview

    “best film camera”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “vintage film camera”

    1. 1Canon
    2. 2Nikon

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which film camera brands compete with Olympus?

Olympus against film camera brands in New Zealand, by month

Share of searches by month for Fujifilm, Canon, Nikon, Leica, Olympus. The figures are in the table below the chart.

View monthly share of searches table
MonthFujifilmCanonNikonLeicaOlympus
Oct 202538.4%35.1%20.4%5.4%0.7%
Nov 202541.8%33.9%18.9%4.8%0.62%
Dec 202542%32.8%19.1%5.4%0.74%
Jan 202635.8%36.2%19.8%7.2%1%
Feb 202636.7%34.9%21.1%6.4%0.83%
Mar 202637.1%35.5%20%6.7%0.71%
Apr 202638.4%31.1%22.2%7.5%0.74%
May 202637.1%35.6%19.5%7%0.7%
Jun 202638%33.8%19%8.4%0.73%
Jul 202636.9%35.3%18.8%8.2%0.86%
Aug 202639.3%34.6%19.3%6%0.78%
Sep 202641.2%30.7%21%6.7%0.51%

  1. 1.Fujifilm

    41.2%

    Held 1st. 5.6K estimated branded searches, +1.1% vs prior month. Share +1.8 points.

  2. 2.Canon

    30.7%

    Held 2nd. 4.2K estimated branded searches, -14.3% vs prior month. Share -3.9 points.

  3. 3.Nikon

    21%

    Held 3rd. 2.9K estimated branded searches, +4.7% vs prior month. Share +1.6 points.

  4. 4.Leica

    6.7%

    Held 4th. 910 estimated branded searches, +7.1% vs prior month. Share +0.7 points.

  5. 5.Olympus

    0.51%

    Held 5th. 70 estimated branded searches, -36.4% vs prior month. Share -0.3 points.

Compare popularity between Olympus and its closest rivals

Every comparison with Olympus

4 comparisons

How has branded search demand for Olympus changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Olympus in New Zealand fell from 90 to 70.
  • Across the 12 months ending September 2026, Olympus’ share of searches among film camera brands in New Zealand held steady, from 0.7% to 0.51%.

How did search popularity change for New Zealand film camera brands in September 2026?

5 changes

  1. In September 2026, Fujifilm gained share of searches among film camera brands in New Zealand, from 39.3% to 41.2%.

  2. In September 2026, Nikon gained share of searches among film camera brands in New Zealand, from 19.3% to 21%.

  3. In September 2026, Leica gained share of searches among film camera brands in New Zealand, from 6% to 6.7%.

  4. In September 2026, Canon lost share of searches among film camera brands in New Zealand, from 34.6% to 30.7%.

  5. Estimated monthly branded searches for Olympus in New Zealand fell 22.2% over 12 measured months, from 90 to 70 in September 2026.

How are Olympus’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Olympus’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • olympus film camera

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How the Brand Demand Index is measured

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