Brandwave

How popular isGoPro in search?

In August 2026, there were an estimated 15.9K branded searches for GoPro in New Zealand which is down 14.2% over the last 11 months. GoPro holds 28.2% estimated Share of Search among New Zealand action camera brands and is ranked 2nd of 4 competitors for search popularity.

Share of Search, August 2026
  1. DJI49.1%
  2. GoPro28.2%
  3. Insta36022.5%
  4. AKASO0.23%
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Which action camera brands compete with GoPro?

GoPro against action camera brands in New Zealand, by month

Share of Search by month for DJI, GoPro, Insta360. The figures are in the table below the chart.

View monthly share of search table
MonthDJIGoProInsta360AKASO
Oct 202546.4%36%17.4%0.16%
Nov 202544.9%36.4%18.5%0.21%
Dec 202546.4%35.7%17.6%0.23%
Jan 202646.5%34%19.2%0.28%
Feb 202647.3%33.5%18.9%0.26%
Mar 202647.9%33%18.9%0.26%
Apr 202649.7%29.1%21%0.2%
May 202647.5%30.7%21.5%0.25%
Jun 202649.5%29.6%20.7%0.21%
Jul 202651.6%28.6%19.6%0.22%
Aug 202649.1%28.2%22.5%0.23%
Sep 2026————

  1. 1.DJI

    49.1%

    held 1st · 27.6K estimated branded searches · +0.07% vs prior month · -2.5 points

  2. 2.GoPro

    28.2%

    held 2nd · 15.9K estimated branded searches · +3.8% vs prior month · -0.4 points

  3. 3.Insta360

    22.5%

    held 3rd · 12.6K estimated branded searches · +20.7% vs prior month · +2.9 points

  4. 4.AKASO

    0.23%

    held 4th · 130 estimated branded searches · +8.3% vs prior month · 0 points

Compare search popularity between GoPro and its closest rivals

How has branded search demand for GoPro changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for GoPro in New Zealand fell from 18.5K to 15.9K.
  • Across the 11 months ending August 2026, GoPro’s estimated Share of Search among action camera brands in New Zealand decreased from 36% to 28.2%.
  • Across the 11 months ending August 2026, GoPro’s estimated Share of Search among action camera brands in New Zealand peaked at 36.4% in November 2025 and was lowest at 28.2% in August 2026.

How did search popularity change for New Zealand action camera brands in August 2026?

  1. In August 2026, Insta360 gained estimated Share of Search among action camera brands in New Zealand, from 19.6% to 22.5%.

  2. In August 2026, DJI lost estimated Share of Search among action camera brands in New Zealand, from 51.6% to 49.1%.

  3. GoPro’s estimated Share of Search among action camera brands in New Zealand has lost ground for 3 months in a row, from 30.7% to 28.2% in August 2026.

  4. Estimated monthly branded searches for AKASO in New Zealand rose 62.5% over 11 measured months, from 80 to 130 in August 2026.

Which camera brands compete with GoPro?

GoPro against camera brands in New Zealand, by month

Share of Search by month for Sony, Canon, Fujifilm, GoPro, Insta360, Nikon, Panasonic Lumix. The figures are in the table below the chart.

View monthly share of search table
MonthSonyCanonFujifilmGoProInsta360NikonPanasonic LumixOM System
Oct 202534.2%22.1%12.5%15.6%7.5%5.8%1.9%0.6%
Nov 202535.5%22%12.3%15.3%7.8%5%1.5%0.58%
Dec 202534.9%20.7%13%16.1%7.9%5.1%1.6%0.68%
Jan 202630.9%22%13.7%15.7%8.9%5.9%2.3%0.7%
Feb 202633.1%21%12.3%15.7%8.8%6.2%2.1%0.73%
Mar 202634.1%21.5%12.5%14.3%8.2%6.5%2.3%0.67%
Apr 202633.2%20.7%13.8%13.3%9.6%6.7%2.1%0.63%
May 202635%20.4%13.2%12.6%8.8%6%3.3%0.69%
Jun 202636%21.5%12.3%12.9%9%5.3%2.3%0.66%
Jul 202634.8%22.5%13.2%12.5%8.6%5.5%2.2%0.7%
Aug 202633.7%21.4%13.9%12.5%10%5.4%2.4%0.67%
Sep 2026————————

  1. 1.Sony

    33.7%

    held 1st · 42.6K estimated branded searches · +0.19% vs prior month · -1.1 points

  2. 2.Canon

    21.4%

    held 2nd · 27K estimated branded searches · -2% vs prior month · -1.2 points

  3. 3.Fujifilm

    13.9%

    held 3rd · 17.6K estimated branded searches · +9.1% vs prior month · +0.7 points

  4. 4.GoPro

    12.5%

    held 4th · 15.9K estimated branded searches · +3.8% vs prior month · 0 points

  5. 5.Insta360

    10%

    held 5th · 12.6K estimated branded searches · +20.7% vs prior month · +1.4 points

  6. 6.Nikon

    5.4%

    held 6th · 6.8K estimated branded searches · +1.5% vs prior month · -0.1 points

  7. 7.Panasonic Lumix

    2.4%

    held 7th · 3K estimated branded searches · +14.2% vs prior month · +0.2 points

  8. 8.OM System

    0.67%

    held 8th · 850 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between GoPro and its closest rivals

How has branded search demand for GoPro changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, GoPro’s estimated Share of Search among camera brands in New Zealand decreased from 15.6% to 12.5%.
  • Across the 11 months ending August 2026, GoPro’s estimated Share of Search among camera brands in New Zealand peaked at 16.1% in December 2025 and was lowest at 12.5% in July 2026.
  • Across the 11 months ending August 2026, GoPro fell from 3rd to 4th among camera brands in New Zealand.

How did search popularity change for New Zealand camera brands in August 2026?

  1. In August 2026, Insta360 gained estimated Share of Search among camera brands in New Zealand, from 8.6% to 10%.

  2. In August 2026, Fujifilm gained estimated Share of Search among camera brands in New Zealand, from 13.2% to 13.9%.

  3. In August 2026, Canon lost estimated Share of Search among camera brands in New Zealand, from 22.5% to 21.4%.

  4. In August 2026, Sony lost estimated Share of Search among camera brands in New Zealand, from 34.8% to 33.7%.

  5. Estimated monthly branded searches for Panasonic Lumix in New Zealand rose 38% over 11 measured months, from 2.2K to 3K in August 2026.

  6. Estimated monthly branded searches for OM System in New Zealand rose 19.7% over 11 measured months, from 710 to 850 in August 2026.

How is GoPro measured?

Brandwave collects information about searches that people make online using GoPro’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

26 branded search terms

  • gopro
  • gopro 13
  • gopro 360
  • gopro 4
  • gopro action camera
  • gopro camera
  • gopro chest harness
  • gopro com
  • gopro hero
  • gopro hero 10
  • gopro hero 11
  • gopro hero 13
  • gopro hero 3
  • gopro hero 7
  • gopro hero 9
  • gopro hero12
  • gopro hero5
  • gopro lens
  • gopro max 2
  • gopro mirrorless
  • gopro mounts
  • gopro near me
  • gopro new zealand
  • gopro nz
  • gopro online
  • gopro quik

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