Brandwave

How popular isRazer?

In September 2026, people searched for Razer by name about 5,680 times in New Zealand, a 7% increase from the previous year. These searches made up 19.1% of all New Zealand gaming peripheral brand searches, placing Razer second out of seven brands. When we asked both ChatGPT and Google AI Overviews about gaming peripheral brands, Razer appeared in four of the five answers and was the second most recommended of the seven.

Search and AI answers in September 2026

Razer is the second most searched of 7 competitors and the second most recommended in AI answers.

  1. LogitechShare of searches 43.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. RazerShare of searches 19.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. HyperXShare of searches 9.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  4. SteelSeriesShare of searches 9.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  5. Turtle BeachShare of searches 7.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th

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Top gaming peripheral brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Razer was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Razer is the second most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Logitech1st
  2. Razer2nd
  3. HyperX3rd
  4. SteelSeries4th
  5. Turtle Beach5th
  6. Keychron6th
  7. Corsair7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Logitech5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Razer4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • HyperX4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SteelSeries3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Keychron2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Turtle Beach1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Corsair1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about gaming peripheral brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which gaming peripheral brands compete with Razer?

Razer against gaming peripheral brands in New Zealand, by month

Share of searches by month for Logitech, Razer, HyperX, SteelSeries, Turtle Beach, Corsair, Keychron. The figures are in the table below the chart.

View monthly share of searches table
MonthLogitechRazerHyperXSteelSeriesTurtle BeachCorsairKeychron
Oct 202545.2%17.6%8%9.6%6.1%7.1%6.6%
Nov 202542.2%17.9%9.5%9.7%6.7%7.9%6.2%
Dec 202540.3%18.2%10.2%10.3%7%9.2%4.8%
Jan 202641.7%17.7%9.5%10.7%6.6%8.9%4.8%
Feb 202644.2%17.8%8.3%9.9%5.9%8.8%5.1%
Mar 202645.3%17.7%8.4%8.7%5.5%8.4%6%
Apr 202645.3%17.3%8.1%9.1%5.7%7.9%6.7%
May 202645.6%16.9%8.8%9.5%6.4%7.3%5.6%
Jun 202643.7%17.4%8.5%11.5%6.5%7%5.5%
Jul 202642.2%16.8%9.3%10.8%7.1%7%6.7%
Aug 202642.4%18.9%8.6%9.7%7%7%6.5%
Sep 202643.3%19.1%9.3%9.1%7.1%6.4%5.6%

  1. 1.Logitech

    43.3%

    Held 1st. 12.5K estimated branded searches, +0.32% vs prior month. Share +1 points.

  2. 2.Razer

    19.1%

    Held 2nd. 5.5K estimated branded searches, -0.9% vs prior month. Share +0.2 points.

  3. 3.HyperX

    9.3%

    Moved from 4th to 3rd. 2.7K estimated branded searches, +6.3% vs prior month. Share +0.7 points.

  4. 4.SteelSeries

    9.1%

    Moved from 3rd to 4th. 2.6K estimated branded searches, -7.4% vs prior month. Share -0.5 points.

  5. 5.Turtle Beach

    7.1%

    Moved from 6th to 5th. 2K estimated branded searches, -0.49% vs prior month. Share +0.1 points.

  6. 6.Corsair

    6.4%

    Moved from 5th to 6th. 1.9K estimated branded searches, -9.8% vs prior month. Share -0.6 points.

  7. 7.Keychron

    5.6%

    Held 7th. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.9 points.

Compare popularity between Razer and its closest rivals

Every comparison with Razer

18 comparisons

How has branded search demand for Razer changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Razer in New Zealand rose from 5.3K to 5.7K.
  • Across the 12 months ending September 2026, Razer’s share of searches among gaming peripheral brands in New Zealand increased from 17.6% to 19.1%.
  • Across the 12 months ending September 2026, Razer’s share of searches among gaming peripheral brands in New Zealand peaked at 19.1% in September 2026 and was lowest at 16.8% in July 2026.

How did search popularity change for New Zealand gaming peripheral brands in September 2026?

6 changes

  1. In September 2026, HyperX overtook SteelSeries to rank 3rd among gaming peripheral brands in New Zealand, with 9.3% of the searches.

  2. In September 2026, Logitech gained share of searches among gaming peripheral brands in New Zealand, from 42.4% to 43.3%.

  3. In September 2026, Keychron lost share of searches among gaming peripheral brands in New Zealand, from 6.5% to 5.6%.

  4. In September 2026, Corsair lost share of searches among gaming peripheral brands in New Zealand, from 7% to 6.4%.

  5. In September 2026, SteelSeries lost share of searches among gaming peripheral brands in New Zealand, from 9.7% to 9.1%.

  6. In September 2026, Turtle Beach rose from 6th to 5th among gaming peripheral brands in New Zealand.

How are Razer’s branded searches counted?

15 search terms

Brandwave collects information about searches that people make online using Razer’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • deathadder razer
  • razer
  • razer basilisk
  • razer gaming
  • razer gaming chair
  • razer gaming mice
  • razer headset
  • razer keyboard
  • razer laptop
  • razer mice
  • razer microphone
  • razer naga
  • razer notebook
  • razer viper
  • razer viper ultimate

Do you work for Razer? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Razer compete?

Razer is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Laptop brands5th of 94.1%Show ranking
Gaming peripheral brands2nd of 719.1%Shown above
Webcam brands3rd of 516.1%Show ranking
Mousepad brands2nd of 423.7%Show ranking
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