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Gaming peripheral brands in New Zealand:Which brands are most popular in search?

In August 2026, Logitech was the most searched among gaming peripheral brands in New Zealand, with an estimated 18.2K branded searches and 45.1% estimated Share of Search within this set.

Share of Search, August 2026
  1. Logitech45.1%
  2. Razer19.8%
  3. SteelSeries10.1%
  4. HyperX10%
  5. Turtle Beach8%
  6. Corsair7%

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Share of SearchLeaderboard

Compare the gaming mouse, keyboard and headset brands New Zealand gamers buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among gaming peripheral brands in New Zealand, by month

Share of Search by month for Logitech, Razer, SteelSeries, HyperX, Turtle Beach, Corsair. The figures are in the table below the chart.

View monthly share of search table
MonthLogitechRazerSteelSeriesHyperXTurtle BeachCorsair
Oct 202549.5%18.3%10.3%8.8%6.8%6.4%
Nov 202545.2%18.7%11.1%10.4%7.4%7.1%
Dec 202543.6%18%10.9%11.3%8.1%8.1%
Jan 202644.8%18.3%11.4%10.2%7.5%7.9%
Feb 202646.6%18.9%10.8%9.2%6.3%8.2%
Mar 202647.8%19%10.2%9%6%8%
Apr 202647.8%18.8%10.2%8.9%6.5%7.7%
May 202649.3%17.7%9.5%9.1%6.8%7.5%
Jun 202647.3%17.7%11.7%9.4%7.1%6.8%
Jul 202645.3%17.8%11.1%10.5%8.3%6.9%
Aug 202645.1%19.8%10.1%10%8%7%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Logitech

    45.1%

    held 1st · 18.2K estimated branded searches · +1.9% vs prior month · -0.2 points

  2. 2.Razer

    19.8%

    held 2nd · 8K estimated branded searches · +13.8% vs prior month · +2 points

  3. 3.SteelSeries

    10.1%

    held 3rd · 4.1K estimated branded searches · -7.3% vs prior month · -1.1 points

  4. 4.HyperX

    10%

    held 4th · 4K estimated branded searches · -3.4% vs prior month · -0.6 points

  5. 5.Turtle Beach

    8%

    held 5th · 3.3K estimated branded searches · -0.61% vs prior month · -0.2 points

  6. 6.Corsair

    7%

    held 6th · 2.8K estimated branded searches · +4% vs prior month · +0.1 points

Compare search popularity between leading brands

Which brand is most popular in search among gaming peripheral brands in New Zealand?

In August 2026, Logitech was the most searched among gaming peripheral brands in New Zealand, with an estimated 18.2K branded searches and 45.1% estimated Share of Search within this set. Razer is in 2nd place, 25.3 percentage points behind at 19.8% Share of Search.

New Zealand gaming peripheral brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Logitech49.5% → 45.1%49.5%Oct 202543.6%Dec 20251st
Razer18.3% → 19.8%19.8%Aug 202617.7%Jun 20262nd
SteelSeries10.3% → 10.1%11.7%Jun 20269.5%May 20263rd
HyperX8.8% → 10%11.3%Dec 20258.8%Oct 20254th
Turtle Beach6.8% → 8%8.3%Jul 20266%Mar 20265th
Corsair6.4% → 7%8.2%Feb 20266.4%Oct 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, Logitech’s estimated Share of Search among gaming peripheral brands in New Zealand decreased from 49.5% to 45.1%.
  • Across the 11 months ending August 2026, Razer’s estimated Share of Search among gaming peripheral brands in New Zealand increased from 18.3% to 19.8%.
  • Across the 11 months ending August 2026, HyperX’s estimated Share of Search among gaming peripheral brands in New Zealand increased from 8.8% to 10%.
  • Across the 11 months ending August 2026, Turtle Beach’s estimated Share of Search among gaming peripheral brands in New Zealand increased from 6.8% to 8%.
  • Across the 11 months ending August 2026, Corsair’s estimated Share of Search among gaming peripheral brands in New Zealand increased from 6.4% to 7%.
  • Across the 11 months ending August 2026, Logitech’s estimated Share of Search among gaming peripheral brands in New Zealand peaked at 49.5% in October 2025 and was lowest at 43.6% in December 2025.
  • Across the 11 months ending August 2026, Razer’s estimated Share of Search among gaming peripheral brands in New Zealand peaked at 19.8% in August 2026 and was lowest at 17.7% in June 2026.
  • Across the 11 months ending August 2026, SteelSeries’ estimated Share of Search among gaming peripheral brands in New Zealand peaked at 11.7% in June 2026 and was lowest at 9.5% in May 2026.
  • Across the 11 months ending August 2026, HyperX’s estimated Share of Search among gaming peripheral brands in New Zealand peaked at 11.3% in December 2025 and was lowest at 8.8% in October 2025.
  • Across the 11 months ending August 2026, Turtle Beach’s estimated Share of Search among gaming peripheral brands in New Zealand peaked at 8.3% in July 2026 and was lowest at 6% in March 2026.
  • Across the 11 months ending August 2026, Corsair’s estimated Share of Search among gaming peripheral brands in New Zealand peaked at 8.2% in February 2026 and was lowest at 6.4% in October 2025.
  • Across the 11 months ending August 2026, SteelSeries held steady: its estimated Share of Search among gaming peripheral brands in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand gaming peripheral brands in August 2026?

  1. In August 2026, Razer gained estimated Share of Search among gaming peripheral brands in New Zealand, from 17.8% to 19.8%.

  2. In August 2026, SteelSeries lost estimated Share of Search among gaming peripheral brands in New Zealand, from 11.1% to 10.1%.

  3. In August 2026, HyperX lost estimated Share of Search among gaming peripheral brands in New Zealand, from 10.5% to 10%.

  4. Logitech’s estimated Share of Search among gaming peripheral brands in New Zealand has lost ground for 3 months in a row, from 49.3% to 45.1% in August 2026.

  5. Estimated monthly branded searches for Turtle Beach in New Zealand rose 16.9% over 11 measured months, from 2.8K to 3.3K in August 2026.

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