Logitech vs SteelSeries:Which is more popular by branded search in New Zealand?
In August 2026, Logitech had more branded searches than SteelSeries among gaming peripheral brands in New Zealand. Logitech was estimated to have 18.2K branded searches compared to SteelSeries’ 4.1K, and held a 45.1% Share of Search versus SteelSeries’ 10.1%.
Follow Logitech vs SteelSeries and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Logitech or SteelSeries?
Compare the gaming mouse, keyboard and headset brands New Zealand gamers buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Logitech, SteelSeries. The figures are in the table below the chart.
View monthly share of search table
| Month | Logitech | Razer | SteelSeries | HyperX | Turtle Beach | Corsair |
|---|---|---|---|---|---|---|
| Oct 2025 | 49.5% | 18.3% | 10.3% | 8.8% | 6.8% | 6.4% |
| Nov 2025 | 45.2% | 18.7% | 11.1% | 10.4% | 7.4% | 7.1% |
| Dec 2025 | 43.6% | 18% | 10.9% | 11.3% | 8.1% | 8.1% |
| Jan 2026 | 44.8% | 18.3% | 11.4% | 10.2% | 7.5% | 7.9% |
| Feb 2026 | 46.6% | 18.9% | 10.8% | 9.2% | 6.3% | 8.2% |
| Mar 2026 | 47.8% | 19% | 10.2% | 9% | 6% | 8% |
| Apr 2026 | 47.8% | 18.8% | 10.2% | 8.9% | 6.5% | 7.7% |
| May 2026 | 49.3% | 17.7% | 9.5% | 9.1% | 6.8% | 7.5% |
| Jun 2026 | 47.3% | 17.7% | 11.7% | 9.4% | 7.1% | 6.8% |
| Jul 2026 | 45.3% | 17.8% | 11.1% | 10.5% | 8.3% | 6.9% |
| Aug 2026 | 45.1% | 19.8% | 10.1% | 10% | 8% | 7% |
| Sep 2026 | — | — | — | — | — | — |
How has the Logitech and SteelSeries comparison changed over the last 12 months?
3 findings
- Logitech was ahead of SteelSeries in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Logitech’s estimated Share of Search among gaming peripheral brands in New Zealand moved from 49.5% to 45.1%, and its estimated monthly branded searches moved from 20.2K to 18.2K.
- Across the 11 months ending August 2026, SteelSeries’ estimated Share of Search among gaming peripheral brands in New Zealand moved from 10.3% to 10.1%, and its estimated monthly branded searches moved from 4.2K to 4.1K.
How did search popularity change for New Zealand gaming peripheral brands in August 2026?
2 changes
In August 2026, SteelSeries lost estimated Share of Search among gaming peripheral brands in New Zealand, from 11.1% to 10.1%.
Logitech’s estimated Share of Search among gaming peripheral brands in New Zealand has lost ground for 3 months in a row, from 49.3% to 45.1% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Logitech’s and SteelSeries’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Logitech
19 branded search terms
- g305 logitech
- logitech
- logitech com
- logitech g hub
- logitech g pro
- logitech g29
- logitech g502
- logitech g920
- logitech g923
- logitech gaming
- logitech headset
- logitech keyboard
- logitech mice
- logitech mx master
- logitech mx master 3s
- logitech mx master 4
- logitech nz
- logitech online
- logitech speakers
SteelSeries
28 branded search terms
- steelseries
- steelseries 7
- steelseries apex 3
- steelseries apex pro
- steelseries apex pro tkl
- steelseries arctis
- steelseries arctis 5
- steelseries arctis nova
- steelseries arctis nova 1
- steelseries arctis nova 5
- steelseries arctis nova 7
- steelseries arctis nova 7 wireless
- steelseries arctis nova pro
- steelseries arctis nova pro wireless
- steelseries arctis pro
- steelseries com
- steelseries gaming
- steelseries headset
- steelseries keyboard
- steelseries mouse
- steelseries mousepad
- steelseries near me
- steelseries new zealand
- steelseries nz
- steelseries online
- steelseries qck
- steelseries qck heavy
- steelseries qck mousepad
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.