How popular isSteelSeries in search?
In August 2026, there were an estimated 4.1K branded searches for SteelSeries in New Zealand which held steady over the last 11 months. SteelSeries holds 10.1% estimated Share of Search among New Zealand gaming peripheral brands and is ranked 3rd of 6 competitors for search popularity.
Logitech45.1%
Razer19.8%SteelSeries10.1%
HyperX10%
Turtle Beach8%
Corsair7%
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Which gaming peripheral brands compete with SteelSeries?
Share of Search by month for Logitech, Razer, SteelSeries, HyperX, Turtle Beach, Corsair. The figures are in the table below the chart.
View monthly share of search table
| Month | Logitech | Razer | SteelSeries | HyperX | Turtle Beach | Corsair |
|---|---|---|---|---|---|---|
| Oct 2025 | 49.5% | 18.3% | 10.3% | 8.8% | 6.8% | 6.4% |
| Nov 2025 | 45.2% | 18.7% | 11.1% | 10.4% | 7.4% | 7.1% |
| Dec 2025 | 43.6% | 18% | 10.9% | 11.3% | 8.1% | 8.1% |
| Jan 2026 | 44.8% | 18.3% | 11.4% | 10.2% | 7.5% | 7.9% |
| Feb 2026 | 46.6% | 18.9% | 10.8% | 9.2% | 6.3% | 8.2% |
| Mar 2026 | 47.8% | 19% | 10.2% | 9% | 6% | 8% |
| Apr 2026 | 47.8% | 18.8% | 10.2% | 8.9% | 6.5% | 7.7% |
| May 2026 | 49.3% | 17.7% | 9.5% | 9.1% | 6.8% | 7.5% |
| Jun 2026 | 47.3% | 17.7% | 11.7% | 9.4% | 7.1% | 6.8% |
| Jul 2026 | 45.3% | 17.8% | 11.1% | 10.5% | 8.3% | 6.9% |
| Aug 2026 | 45.1% | 19.8% | 10.1% | 10% | 8% | 7% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 45.1% | 18.2K | +1.9% | -0.2 points | |
| 2, held 2nd | 19.8% | 8K | +13.8% | +2 points | |
| 3, held 3rd | 10.1% | 4.1K | -7.3% | -1.1 points | |
| 4, held 4th | 10% | 4K | -3.4% | -0.6 points | |
| 5, held 5th | 8% | 3.3K | -0.61% | -0.2 points | |
| 6, held 6th | 7% | 2.8K | +4% | +0.1 points |
1.
Logitech45.1%
held 1st · 18.2K estimated branded searches · +1.9% vs prior month · -0.2 points
2.
Razer19.8%
held 2nd · 8K estimated branded searches · +13.8% vs prior month · +2 points
10.1%
held 3rd · 4.1K estimated branded searches · -7.3% vs prior month · -1.1 points
4.
HyperX10%
held 4th · 4K estimated branded searches · -3.4% vs prior month · -0.6 points
8%
held 5th · 3.3K estimated branded searches · -0.61% vs prior month · -0.2 points
6.
Corsair7%
held 6th · 2.8K estimated branded searches · +4% vs prior month · +0.1 points
Compare search popularity between SteelSeries and its closest rivals
How has branded search demand for SteelSeries changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for SteelSeries in New Zealand held steady, from 4.2K to 4.1K.
- Across the 11 months ending August 2026, SteelSeries’ estimated Share of Search among gaming peripheral brands in New Zealand peaked at 11.7% in June 2026 and was lowest at 9.5% in May 2026.
How did search popularity change for New Zealand gaming peripheral brands in August 2026?
5 changes
In August 2026, Razer gained estimated Share of Search among gaming peripheral brands in New Zealand, from 17.8% to 19.8%.
In August 2026, SteelSeries lost estimated Share of Search among gaming peripheral brands in New Zealand, from 11.1% to 10.1%.
In August 2026, HyperX lost estimated Share of Search among gaming peripheral brands in New Zealand, from 10.5% to 10%.
Logitech’s estimated Share of Search among gaming peripheral brands in New Zealand has lost ground for 3 months in a row, from 49.3% to 45.1% in August 2026.
Estimated monthly branded searches for Turtle Beach in New Zealand rose 16.9% over 11 measured months, from 2.8K to 3.3K in August 2026.
How is SteelSeries measured?
Brandwave collects information about searches that people make online using SteelSeries’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
28 branded search terms
- steelseries
- steelseries 7
- steelseries apex 3
- steelseries apex pro
- steelseries apex pro tkl
- steelseries arctis
- steelseries arctis 5
- steelseries arctis nova
- steelseries arctis nova 1
- steelseries arctis nova 5
- steelseries arctis nova 7
- steelseries arctis nova 7 wireless
- steelseries arctis nova pro
- steelseries arctis nova pro wireless
- steelseries arctis pro
- steelseries com
- steelseries gaming
- steelseries headset
- steelseries keyboard
- steelseries mouse
- steelseries mousepad
- steelseries near me
- steelseries new zealand
- steelseries nz
- steelseries online
- steelseries qck
- steelseries qck heavy
- steelseries qck mousepad
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