Keychron vs SteelSeries:Which is more popular?
In September 2026, SteelSeries had more branded searches than Keychron among gaming peripheral brands in New Zealand. SteelSeries had about 2,630 branded searches, while Keychron had 1,600. SteelSeries made up 9.1% of all gaming peripheral brand searches we track, and Keychron accounted for 5.6%. When we asked ChatGPT and Google AI Overviews about gaming peripheral brands, SteelSeries appeared in three of the five answers and Keychron in two. SteelSeries was mentioned before Keychron in every answer that named either.
Who do people search for more?
SteelSeries, about 64% more searches than Keychron
Who does AI mention more?
SteelSeries, mentioned in 3 of 5 answers, Keychron in 2
Who does AI recommend more?
SteelSeries, named ahead of Keychron in 3 of 3 answers
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Top gaming peripheral brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, SteelSeries was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Keychron was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. SteelSeries was listed before Keychron in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Logitech1st
Razer2nd
HyperX3rd- SteelSeries4th
Turtle Beach5th
Keychron6th
Corsair7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Logitech5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Razer4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- HyperX4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- SteelSeries3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Keychron2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Turtle Beach1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Corsair1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about gaming peripheral brands
5 answers
Asked ChatGPT
“Which gaming peripheral brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best gaming peripheral brands in New Zealand?”
Asked ChatGPT
“What's the best gaming peripheral brand in New Zealand for a gaming setup?”
Searched Google, AI Overview
“gaming headset nz”
Searched Google, AI Overview
“best gaming mouse nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Keychron or SteelSeries more popular in search?
This chart shows how often people search Google for Keychron and SteelSeries by name. Each line represents a brand's share of searches for all seven gaming peripheral brands we track, month by month, from searches in New Zealand.
Share of searches by month for SteelSeries, Keychron. The figures are in the table below the chart.
View monthly share of searches table
| Month | Logitech | Razer | HyperX | SteelSeries | Turtle Beach | Corsair | Keychron |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 45.2% | 17.6% | 8% | 9.6% | 6.1% | 7.1% | 6.6% |
| Nov 2025 | 42.2% | 17.9% | 9.5% | 9.7% | 6.7% | 7.9% | 6.2% |
| Dec 2025 | 40.3% | 18.2% | 10.2% | 10.3% | 7% | 9.2% | 4.8% |
| Jan 2026 | 41.7% | 17.7% | 9.5% | 10.7% | 6.6% | 8.9% | 4.8% |
| Feb 2026 | 44.2% | 17.8% | 8.3% | 9.9% | 5.9% | 8.8% | 5.1% |
| Mar 2026 | 45.3% | 17.7% | 8.4% | 8.7% | 5.5% | 8.4% | 6% |
| Apr 2026 | 45.3% | 17.3% | 8.1% | 9.1% | 5.7% | 7.9% | 6.7% |
| May 2026 | 45.6% | 16.9% | 8.8% | 9.5% | 6.4% | 7.3% | 5.6% |
| Jun 2026 | 43.7% | 17.4% | 8.5% | 11.5% | 6.5% | 7% | 5.5% |
| Jul 2026 | 42.2% | 16.8% | 9.3% | 10.8% | 7.1% | 7% | 6.7% |
| Aug 2026 | 42.4% | 18.9% | 8.6% | 9.7% | 7% | 7% | 6.5% |
| Sep 2026 | 43.3% | 19.1% | 9.3% | 9.1% | 7.1% | 6.4% | 5.6% |
How has the Keychron and SteelSeries comparison changed over the last 12 months?
3 findings
- SteelSeries was ahead of Keychron in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Keychron’s share of searches among gaming peripheral brands in New Zealand moved from 6.6% to 5.6%, and its estimated monthly branded searches moved from 1.9K to 1.6K.
- Across the 12 months ending September 2026, SteelSeries’ share of searches among gaming peripheral brands in New Zealand moved from 9.6% to 9.1%, and its estimated monthly branded searches moved from 2.8K to 2.6K.
How did search popularity change for New Zealand gaming peripheral brands in September 2026?
3 changes
In September 2026, HyperX overtook SteelSeries to rank 3rd among gaming peripheral brands in New Zealand, with 9.3% of the searches.
In September 2026, Keychron lost share of searches among gaming peripheral brands in New Zealand, from 6.5% to 5.6%.
In September 2026, SteelSeries lost share of searches among gaming peripheral brands in New Zealand, from 9.7% to 9.1%.
How are branded searches counted?
15 search terms
Brandwave collects information about searches that people make online using Keychron’s and SteelSeries’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Keychron
1 branded search term
- keychron
SteelSeries
14 branded search terms
- steelseries
- steelseries 7
- steelseries apex pro
- steelseries arctis
- steelseries arctis nova
- steelseries arctis pro
- steelseries gaming
- steelseries headset
- steelseries keyboard
- steelseries mouse
- steelseries mousepad
- steelseries qck
- steelseries qck heavy
- steelseries qck mousepad
Other head-to-heads among gaming peripheral brands
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