Brandwave

HyperX vs Razer:Which is more popular?

In September 2026, Razer had more branded searches than HyperX among gaming peripheral brands in New Zealand. Razer had about 5,500 branded searches, while HyperX had 2,680. Razer made up 19.1% of all gaming peripheral brand searches we track, and HyperX accounted for 9.3%. When we asked ChatGPT and Google AI Overviews about gaming peripheral brands, HyperX and Razer each appeared in four of the five answers. Razer was mentioned before HyperX in every answer.

Among gaming peripheral brands in New Zealand in September 2026

Who do people search for more?

Razer, about 2 searches for every 1 for HyperX

Razer 5.5K searchesHyperX 2.7K searches

Who does AI mention more?

Both were mentioned in 4 of 5 answers.

HyperX in 4 of 5Razer in 4 of 5

Who does AI recommend more?

Razer, named ahead of HyperX in every answer

Razer first in 4HyperX never first

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Top gaming peripheral brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, HyperX and Razer were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Razer was listed before HyperX in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Logitech1st
  2. Razer2nd
  3. HyperX3rd
  4. SteelSeries4th
  5. Turtle Beach5th
  6. Keychron6th
  7. Corsair7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Logitech5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Razer4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • HyperX4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SteelSeries3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Keychron2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Turtle Beach1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Corsair1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about gaming peripheral brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is HyperX or Razer more popular in search?

This chart shows how often people search Google for HyperX and Razer by name. Each line represents a brand's share of searches for all seven gaming peripheral brands we track, month by month, from searches in New Zealand.

HyperX and Razer among gaming peripheral brands in New Zealand, by month

Share of searches by month for Razer, HyperX. The figures are in the table below the chart.

View monthly share of searches table
MonthLogitechRazerHyperXSteelSeriesTurtle BeachCorsairKeychron
Oct 202545.2%17.6%8%9.6%6.1%7.1%6.6%
Nov 202542.2%17.9%9.5%9.7%6.7%7.9%6.2%
Dec 202540.3%18.2%10.2%10.3%7%9.2%4.8%
Jan 202641.7%17.7%9.5%10.7%6.6%8.9%4.8%
Feb 202644.2%17.8%8.3%9.9%5.9%8.8%5.1%
Mar 202645.3%17.7%8.4%8.7%5.5%8.4%6%
Apr 202645.3%17.3%8.1%9.1%5.7%7.9%6.7%
May 202645.6%16.9%8.8%9.5%6.4%7.3%5.6%
Jun 202643.7%17.4%8.5%11.5%6.5%7%5.5%
Jul 202642.2%16.8%9.3%10.8%7.1%7%6.7%
Aug 202642.4%18.9%8.6%9.7%7%7%6.5%
Sep 202643.3%19.1%9.3%9.1%7.1%6.4%5.6%

How has the HyperX and Razer comparison changed over the last 12 months?

3 findings
  • Razer was ahead of HyperX in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, HyperX’s share of searches among gaming peripheral brands in New Zealand moved from 8% to 9.3%, and its estimated monthly branded searches moved from 2.3K to 2.7K.
  • Across the 12 months ending September 2026, Razer’s share of searches among gaming peripheral brands in New Zealand moved from 17.6% to 19.1%, and its estimated monthly branded searches moved from 5.1K to 5.5K.

How did search popularity change for New Zealand gaming peripheral brands in September 2026?

1 change

  1. In September 2026, HyperX overtook SteelSeries to rank 3rd among gaming peripheral brands in New Zealand, with 9.3% of the searches.

How are branded searches counted?

24 search terms

Brandwave collects information about searches that people make online using HyperX’s and Razer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

HyperX

11 branded search terms

  • hyperx
  • hyperx alpha cloud
  • hyperx cast
  • hyperx cloud
  • hyperx cloud ii
  • hyperx fps
  • hyperx gaming
  • hyperx headset
  • hyperx mix
  • hyperx mouse
  • hyperx solo cast

Razer

13 branded search terms

  • deathadder razer
  • razer
  • razer basilisk
  • razer gaming
  • razer gaming chair
  • razer gaming mice
  • razer headset
  • razer keyboard
  • razer mice
  • razer microphone
  • razer naga
  • razer viper
  • razer viper ultimate

How the Brand Demand Index is measured

Other head-to-heads among gaming peripheral brands

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