Brandwave

How popular isRazer in search?

In August 2026, there were an estimated 8K branded searches for Razer in New Zealand which is up 7% over the last 11 months. Razer holds 19.8% estimated Share of Search among New Zealand gaming peripheral brands and is ranked 2nd of 6 competitors for search popularity.

Share of Search, August 2026
  1. Logitech45.1%
  2. Razer19.8%
  3. SteelSeries10.1%
  4. HyperX10%
  5. Turtle Beach8%
  6. Corsair7%
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Which gaming peripheral brands compete with Razer?

Razer against gaming peripheral brands in New Zealand, by month

Share of Search by month for Logitech, Razer, SteelSeries, HyperX, Turtle Beach, Corsair. The figures are in the table below the chart.

View monthly share of search table
MonthLogitechRazerSteelSeriesHyperXTurtle BeachCorsair
Oct 202549.5%18.3%10.3%8.8%6.8%6.4%
Nov 202545.2%18.7%11.1%10.4%7.4%7.1%
Dec 202543.6%18%10.9%11.3%8.1%8.1%
Jan 202644.8%18.3%11.4%10.2%7.5%7.9%
Feb 202646.6%18.9%10.8%9.2%6.3%8.2%
Mar 202647.8%19%10.2%9%6%8%
Apr 202647.8%18.8%10.2%8.9%6.5%7.7%
May 202649.3%17.7%9.5%9.1%6.8%7.5%
Jun 202647.3%17.7%11.7%9.4%7.1%6.8%
Jul 202645.3%17.8%11.1%10.5%8.3%6.9%
Aug 202645.1%19.8%10.1%10%8%7%
Sep 2026——————

  1. 1.Logitech

    45.1%

    held 1st · 18.2K estimated branded searches · +1.9% vs prior month · -0.2 points

  2. 2.Razer

    19.8%

    held 2nd · 8K estimated branded searches · +13.8% vs prior month · +2 points

  3. 3.SteelSeries

    10.1%

    held 3rd · 4.1K estimated branded searches · -7.3% vs prior month · -1.1 points

  4. 4.HyperX

    10%

    held 4th · 4K estimated branded searches · -3.4% vs prior month · -0.6 points

  5. 5.Turtle Beach

    8%

    held 5th · 3.3K estimated branded searches · -0.61% vs prior month · -0.2 points

  6. 6.Corsair

    7%

    held 6th · 2.8K estimated branded searches · +4% vs prior month · +0.1 points

Compare search popularity between Razer and its closest rivals

How has branded search demand for Razer changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Razer in New Zealand rose from 7.5K to 8K.
  • Across the 11 months ending August 2026, Razer’s estimated Share of Search among gaming peripheral brands in New Zealand increased from 18.3% to 19.8%.
  • Across the 11 months ending August 2026, Razer’s estimated Share of Search among gaming peripheral brands in New Zealand peaked at 19.8% in August 2026 and was lowest at 17.7% in June 2026.

How did search popularity change for New Zealand gaming peripheral brands in August 2026?

  1. In August 2026, Razer gained estimated Share of Search among gaming peripheral brands in New Zealand, from 17.8% to 19.8%.

  2. In August 2026, SteelSeries lost estimated Share of Search among gaming peripheral brands in New Zealand, from 11.1% to 10.1%.

  3. In August 2026, HyperX lost estimated Share of Search among gaming peripheral brands in New Zealand, from 10.5% to 10%.

  4. Logitech’s estimated Share of Search among gaming peripheral brands in New Zealand has lost ground for 3 months in a row, from 49.3% to 45.1% in August 2026.

  5. Estimated monthly branded searches for Turtle Beach in New Zealand rose 16.9% over 11 measured months, from 2.8K to 3.3K in August 2026.

Which laptop brands compete with Razer?

Razer against laptop brands in New Zealand, by month

Share of Search by month for MacBook, Lenovo, HP, ASUS, Microsoft Surface, Razer, Acer, Dell. The figures are in the table below the chart.

View monthly share of search table
MonthMacBookLenovoHPASUSMicrosoft SurfaceRazerAcerDellMSI
Oct 202541.8%14.5%14.5%8.2%8.3%5.7%3.5%3%0.53%
Nov 202542%16.7%13.6%8.2%7.9%5.7%3.1%2.3%0.51%
Dec 202543.4%16.1%12.2%8.2%7.4%7%3%2.3%0.47%
Jan 202643%16.1%13.3%7.7%6.9%5.8%4.4%2.4%0.54%
Feb 202646.4%14.3%13.7%7.9%6.8%4.6%3.2%2.4%0.57%
Mar 202653.4%11.7%13.3%6.7%5.9%3.8%2.6%2.2%0.46%
Apr 202643.9%14.7%13.9%8.2%6.9%5.9%3.1%2.9%0.56%
May 202647.2%13.1%13.3%8%6.8%5.2%2.9%3%0.53%
Jun 202647.5%13.4%12.5%7.5%7.6%5%2.8%3.2%0.5%
Jul 202645.9%14.4%12.9%8.1%7.1%5%2.8%3.3%0.56%
Aug 202646.2%13.9%13%8%6.8%5.4%3.3%2.9%0.5%
Sep 2026—————————

  1. 1.MacBook

    46.2%

    held 1st · 68.4K estimated branded searches · +4.9% vs prior month · +0.3 points

  2. 2.Lenovo

    13.9%

    held 2nd · 20.5K estimated branded searches · +0.34% vs prior month · -0.5 points

  3. 3.HP

    13%

    held 3rd · 19.3K estimated branded searches · +5% vs prior month · +0.1 points

  4. 4.ASUS

    8%

    held 4th · 11.8K estimated branded searches · +2.7% vs prior month · -0.1 points

  5. 5.Microsoft Surface

    6.8%

    held 5th · 10.1K estimated branded searches · +0.4% vs prior month · -0.3 points

  6. 6.Razer

    5.4%

    held 6th · 8K estimated branded searches · +13.8% vs prior month · +0.5 points

  7. 7.Acer

    3.3%

    moved from 8th to 7th · 4.8K estimated branded searches · +20.7% vs prior month · +0.4 points

  8. 8.Dell

    2.9%

    moved from 7th to 8th · 4.3K estimated branded searches · -7.4% vs prior month · -0.4 points

  9. 9.MSI

    0.5%

    held 9th · 740 estimated branded searches · -7.5% vs prior month · -0.1 points

Compare search popularity between Razer and its closest rivals

How has branded search demand for Razer changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Razer’s estimated Share of Search among laptop brands in New Zealand peaked at 7% in December 2025 and was lowest at 3.8% in March 2026.

How did search popularity change for New Zealand laptop brands in August 2026?

  1. In August 2026, Lenovo lost estimated Share of Search among laptop brands in New Zealand, from 14.4% to 13.9%.

  2. In August 2026, Acer rose from 8th to 7th among laptop brands in New Zealand.

  3. In August 2026, Dell fell from 7th to 8th among laptop brands in New Zealand.

  4. Estimated monthly branded searches for MacBook in New Zealand rose 25.2% over 11 measured months, from 54.6K to 68.4K in August 2026.

  5. Estimated monthly branded searches for ASUS in New Zealand rose 10.3% over 11 measured months, from 10.7K to 11.8K in August 2026.

How is Razer measured?

Brandwave collects information about searches that people make online using Razer’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

28 branded search terms

  • deathadder razer
  • razer
  • razer basilisk
  • razer basilisk v3
  • razer basilisk v3 pro
  • razer blackshark v2
  • razer blackshark v2 x
  • razer blade 14
  • razer com
  • razer deathadder v3
  • razer deathadder v3 pro
  • razer gaming
  • razer gaming chair
  • razer gaming mice
  • razer gold
  • razer headset
  • razer keyboard
  • razer laptop
  • razer mice
  • razer microphone
  • razer naga
  • razer near me
  • razer notebook
  • razer nz
  • razer online
  • razer viper
  • razer viper ultimate
  • razer viper v3

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How the Brand Demand Index is measured

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