Razer vs SteelSeries:Which is more popular by branded search in New Zealand?
In August 2026, Razer had more branded searches than SteelSeries among gaming peripheral brands in New Zealand. Razer was estimated to have 8K branded searches compared to SteelSeries’ 4.1K, and held a 19.8% Share of Search versus SteelSeries’ 10.1%.
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Which is more popular in search, Razer or SteelSeries?
Compare the gaming mouse, keyboard and headset brands New Zealand gamers buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Razer, SteelSeries. The figures are in the table below the chart.
View monthly share of search table
| Month | Logitech | Razer | SteelSeries | HyperX | Turtle Beach | Corsair |
|---|---|---|---|---|---|---|
| Oct 2025 | 49.5% | 18.3% | 10.3% | 8.8% | 6.8% | 6.4% |
| Nov 2025 | 45.2% | 18.7% | 11.1% | 10.4% | 7.4% | 7.1% |
| Dec 2025 | 43.6% | 18% | 10.9% | 11.3% | 8.1% | 8.1% |
| Jan 2026 | 44.8% | 18.3% | 11.4% | 10.2% | 7.5% | 7.9% |
| Feb 2026 | 46.6% | 18.9% | 10.8% | 9.2% | 6.3% | 8.2% |
| Mar 2026 | 47.8% | 19% | 10.2% | 9% | 6% | 8% |
| Apr 2026 | 47.8% | 18.8% | 10.2% | 8.9% | 6.5% | 7.7% |
| May 2026 | 49.3% | 17.7% | 9.5% | 9.1% | 6.8% | 7.5% |
| Jun 2026 | 47.3% | 17.7% | 11.7% | 9.4% | 7.1% | 6.8% |
| Jul 2026 | 45.3% | 17.8% | 11.1% | 10.5% | 8.3% | 6.9% |
| Aug 2026 | 45.1% | 19.8% | 10.1% | 10% | 8% | 7% |
| Sep 2026 | — | — | — | — | — | — |
How has the Razer and SteelSeries comparison changed over the last 12 months?
3 findings
- Razer was ahead of SteelSeries in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Razer’s estimated Share of Search among gaming peripheral brands in New Zealand moved from 18.3% to 19.8%, and its estimated monthly branded searches moved from 7.5K to 8K.
- Across the 11 months ending August 2026, SteelSeries’ estimated Share of Search among gaming peripheral brands in New Zealand moved from 10.3% to 10.1%, and its estimated monthly branded searches moved from 4.2K to 4.1K.
How did search popularity change for New Zealand gaming peripheral brands in August 2026?
2 changes
In August 2026, Razer gained estimated Share of Search among gaming peripheral brands in New Zealand, from 17.8% to 19.8%.
In August 2026, SteelSeries lost estimated Share of Search among gaming peripheral brands in New Zealand, from 11.1% to 10.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Razer’s and SteelSeries’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Razer
28 branded search terms
- deathadder razer
- razer
- razer basilisk
- razer basilisk v3
- razer basilisk v3 pro
- razer blackshark v2
- razer blackshark v2 x
- razer blade 14
- razer com
- razer deathadder v3
- razer deathadder v3 pro
- razer gaming
- razer gaming chair
- razer gaming mice
- razer gold
- razer headset
- razer keyboard
- razer laptop
- razer mice
- razer microphone
- razer naga
- razer near me
- razer notebook
- razer nz
- razer online
- razer viper
- razer viper ultimate
- razer viper v3
SteelSeries
28 branded search terms
- steelseries
- steelseries 7
- steelseries apex 3
- steelseries apex pro
- steelseries apex pro tkl
- steelseries arctis
- steelseries arctis 5
- steelseries arctis nova
- steelseries arctis nova 1
- steelseries arctis nova 5
- steelseries arctis nova 7
- steelseries arctis nova 7 wireless
- steelseries arctis nova pro
- steelseries arctis nova pro wireless
- steelseries arctis pro
- steelseries com
- steelseries gaming
- steelseries headset
- steelseries keyboard
- steelseries mouse
- steelseries mousepad
- steelseries near me
- steelseries new zealand
- steelseries nz
- steelseries online
- steelseries qck
- steelseries qck heavy
- steelseries qck mousepad
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