HyperX vs Logitech:Which is more popular by branded search in New Zealand?
In August 2026, Logitech had more branded searches than HyperX among gaming peripheral brands in New Zealand. Logitech was estimated to have 18.2K branded searches compared to HyperX’s 4K, and held a 45.1% Share of Search versus HyperX’s 10%.
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Which is more popular in search, HyperX or Logitech?
Compare the gaming mouse, keyboard and headset brands New Zealand gamers buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Logitech, HyperX. The figures are in the table below the chart.
View monthly share of search table
| Month | Logitech | Razer | SteelSeries | HyperX | Turtle Beach | Corsair |
|---|---|---|---|---|---|---|
| Oct 2025 | 49.5% | 18.3% | 10.3% | 8.8% | 6.8% | 6.4% |
| Nov 2025 | 45.2% | 18.7% | 11.1% | 10.4% | 7.4% | 7.1% |
| Dec 2025 | 43.6% | 18% | 10.9% | 11.3% | 8.1% | 8.1% |
| Jan 2026 | 44.8% | 18.3% | 11.4% | 10.2% | 7.5% | 7.9% |
| Feb 2026 | 46.6% | 18.9% | 10.8% | 9.2% | 6.3% | 8.2% |
| Mar 2026 | 47.8% | 19% | 10.2% | 9% | 6% | 8% |
| Apr 2026 | 47.8% | 18.8% | 10.2% | 8.9% | 6.5% | 7.7% |
| May 2026 | 49.3% | 17.7% | 9.5% | 9.1% | 6.8% | 7.5% |
| Jun 2026 | 47.3% | 17.7% | 11.7% | 9.4% | 7.1% | 6.8% |
| Jul 2026 | 45.3% | 17.8% | 11.1% | 10.5% | 8.3% | 6.9% |
| Aug 2026 | 45.1% | 19.8% | 10.1% | 10% | 8% | 7% |
| Sep 2026 | — | — | — | — | — | — |
How has the HyperX and Logitech comparison changed over the last 12 months?
3 findings
- Logitech was ahead of HyperX in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, HyperX’s estimated Share of Search among gaming peripheral brands in New Zealand moved from 8.8% to 10%, and its estimated monthly branded searches moved from 3.6K to 4K.
- Across the 11 months ending August 2026, Logitech’s estimated Share of Search among gaming peripheral brands in New Zealand moved from 49.5% to 45.1%, and its estimated monthly branded searches moved from 20.2K to 18.2K.
How did search popularity change for New Zealand gaming peripheral brands in August 2026?
2 changes
In August 2026, HyperX lost estimated Share of Search among gaming peripheral brands in New Zealand, from 10.5% to 10%.
Logitech’s estimated Share of Search among gaming peripheral brands in New Zealand has lost ground for 3 months in a row, from 49.3% to 45.1% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using HyperX’s and Logitech’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
HyperX
19 branded search terms
- hyperx
- hyperx alpha cloud
- hyperx cast
- hyperx cloud
- hyperx cloud 2
- hyperx cloud 2 stinger
- hyperx cloud 3
- hyperx cloud 3 wireless
- hyperx cloud alpha wireless
- hyperx cloud ii
- hyperx com
- hyperx fps
- hyperx gaming
- hyperx headset
- hyperx mix
- hyperx mouse
- hyperx near me
- hyperx nz
- hyperx solo cast
Logitech
19 branded search terms
- g305 logitech
- logitech
- logitech com
- logitech g hub
- logitech g pro
- logitech g29
- logitech g502
- logitech g920
- logitech g923
- logitech gaming
- logitech headset
- logitech keyboard
- logitech mice
- logitech mx master
- logitech mx master 3s
- logitech mx master 4
- logitech nz
- logitech online
- logitech speakers
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