Brandwave

Razer vs SteelSeries:Which is more popular?

In September 2026, Razer had more branded searches than SteelSeries among mousepad brands in New Zealand. Razer had about 3,930 branded searches, while SteelSeries had 1,960. Razer made up 23.7% of all mousepad brand searches we track, and SteelSeries accounted for 11.8%. When we asked ChatGPT and Google AI Overviews about mousepad brands, Razer and SteelSeries each appeared in four of the five answers. SteelSeries was mentioned before Razer in every answer.

Among mousepad brands in New Zealand in September 2026

Who do people search for more?

Razer, about 2 searches for every 1 for SteelSeries

Razer 3.9K searchesSteelSeries 2K searches

Who does AI mention more?

Both were mentioned in 4 of 5 answers.

Razer in 4 of 5SteelSeries in 4 of 5

Who does AI recommend more?

SteelSeries, named ahead of Razer in every answer

SteelSeries first in 4Razer never first

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Top mousepad brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Razer and SteelSeries were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. SteelSeries was listed before Razer in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. SteelSeries1st
  2. Logitech2nd
  3. Razer2nd
  4. ARTISAN Mousepads4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Logitech5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Razer4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SteelSeries4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ARTISAN Mousepads2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about mousepad brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Razer or SteelSeries more popular in search?

This chart shows how often people search Google for Razer and SteelSeries by name. Each line represents a brand's share of searches for all four mousepad brands we track, month by month, from searches in New Zealand.

Razer and SteelSeries among mousepad brands in New Zealand, by month

Share of searches by month for Razer, SteelSeries. The figures are in the table below the chart.

View monthly share of searches table
MonthLogitechRazerSteelSeriesARTISAN Mousepads
Oct 202564.3%21.6%12.2%1.8%
Nov 202562.2%23.4%12.6%1.9%
Dec 202561%23%14%2.1%
Jan 202659.4%23.5%14.6%2.5%
Feb 202661.4%22.2%13.2%3.1%
Mar 202662.8%22.6%11%3.7%
Apr 202663.7%21.8%11.8%2.8%
May 202663.7%21.4%12.2%2.8%
Jun 202660.1%21.3%15.2%3.3%
Jul 202659.9%21.3%15.1%3.6%
Aug 202660.2%23.6%12.8%3.5%
Sep 202660.9%23.7%11.8%3.6%

How has the Razer and SteelSeries comparison changed over the last 12 months?

3 findings
  • Razer was ahead of SteelSeries in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Razer’s share of searches among mousepad brands in New Zealand moved from 21.6% to 23.7%, and its estimated monthly branded searches moved from 3.8K to 3.9K.
  • Across the 12 months ending September 2026, SteelSeries’ share of searches among mousepad brands in New Zealand moved from 12.2% to 11.8%, and its estimated monthly branded searches moved from 2.1K to 2K.

How did search popularity change for New Zealand mousepad brands in September 2026?

2 changes

  1. In September 2026, SteelSeries lost share of searches among mousepad brands in New Zealand, from 12.8% to 11.8%.

  2. Razer’s share of searches among mousepad brands in New Zealand has gained ground for 3 months in a row, from 21.3% to 23.7% in September 2026.

How are branded searches counted?

18 search terms

Brandwave collects information about searches that people make online using Razer’s and SteelSeries’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Razer

8 branded search terms

  • deathadder razer
  • razer
  • razer basilisk
  • razer mice
  • razer microphone
  • razer naga
  • razer viper
  • razer viper ultimate

SteelSeries

10 branded search terms

  • steelseries
  • steelseries 7
  • steelseries apex pro
  • steelseries arctis
  • steelseries arctis nova
  • steelseries arctis pro
  • steelseries mousepad
  • steelseries qck
  • steelseries qck heavy
  • steelseries qck mousepad

How the Brand Demand Index is measured

Other head-to-heads among mousepad brands

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