Brandwave

Logitech vs Razer:Which is more popular?

In September 2026, Logitech had more branded searches than Razer among mousepad brands in New Zealand. Logitech had about 10,100 branded searches, while Razer had 3,930. Logitech made up 60.9% of all mousepad brand searches we track, and Razer accounted for 23.7%. When we asked ChatGPT and Google AI Overviews about mousepad brands, Logitech appeared in all five answers and Razer in four. Logitech and Razer were each mentioned first in two of the four answers.

Among mousepad brands in New Zealand in September 2026

Who do people search for more?

Logitech, about 3 searches for every 1 for Razer

Logitech 10.1K searchesRazer 3.9K searches

Who does AI mention more?

Logitech, mentioned in every answer we collected

Logitech in 5 of 5Razer in 4 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Logitech first in 2Razer first in 2

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Top mousepad brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Logitech appeared in all five answers. Razer was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Logitech and Razer were each listed first in two of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. SteelSeries1st
  2. Logitech2nd
  3. Razer2nd
  4. ARTISAN Mousepads4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Logitech5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Razer4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SteelSeries4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ARTISAN Mousepads2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about mousepad brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Logitech or Razer more popular in search?

This chart shows how often people search Google for Logitech and Razer by name. Each line represents a brand's share of searches for all four mousepad brands we track, month by month, from searches in New Zealand.

Logitech and Razer among mousepad brands in New Zealand, by month

Share of searches by month for Logitech, Razer. The figures are in the table below the chart.

View monthly share of searches table
MonthLogitechRazerSteelSeriesARTISAN Mousepads
Oct 202564.3%21.6%12.2%1.8%
Nov 202562.2%23.4%12.6%1.9%
Dec 202561%23%14%2.1%
Jan 202659.4%23.5%14.6%2.5%
Feb 202661.4%22.2%13.2%3.1%
Mar 202662.8%22.6%11%3.7%
Apr 202663.7%21.8%11.8%2.8%
May 202663.7%21.4%12.2%2.8%
Jun 202660.1%21.3%15.2%3.3%
Jul 202659.9%21.3%15.1%3.6%
Aug 202660.2%23.6%12.8%3.5%
Sep 202660.9%23.7%11.8%3.6%

How has the Logitech and Razer comparison changed over the last 12 months?

3 findings
  • Logitech was ahead of Razer in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Logitech’s share of searches among mousepad brands in New Zealand moved from 64.3% to 60.9%, and its estimated monthly branded searches moved from 11.2K to 10.1K.
  • Across the 12 months ending September 2026, Razer’s share of searches among mousepad brands in New Zealand moved from 21.6% to 23.7%, and its estimated monthly branded searches moved from 3.8K to 3.9K.

How did search popularity change for New Zealand mousepad brands in September 2026?

2 changes
  1. In September 2026, Logitech gained share of searches among mousepad brands in New Zealand, from 60.2% to 60.9%.

  2. Razer’s share of searches among mousepad brands in New Zealand has gained ground for 3 months in a row, from 21.3% to 23.7% in September 2026.

How are branded searches counted?

14 search terms

Brandwave collects information about searches that people make online using Logitech’s and Razer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Logitech

6 branded search terms

  • logitech
  • logitech g hub
  • logitech g pro
  • logitech mice
  • logitech mx master
  • logitech speakers

Razer

8 branded search terms

  • deathadder razer
  • razer
  • razer basilisk
  • razer mice
  • razer microphone
  • razer naga
  • razer viper
  • razer viper ultimate

How the Brand Demand Index is measured

Other head-to-heads among mousepad brands

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