Brandwave

Logitech vs OBSBOT:Which is more popular?

In September 2026, Logitech had more branded searches than OBSBOT among webcam brands in New Zealand. Logitech had about 10,100 branded searches, while OBSBOT had 110. Logitech made up 41.4% of all webcam brand searches we track, and OBSBOT accounted for 0.45%. When we asked ChatGPT and Google AI Overviews about webcam brands, both Logitech and OBSBOT appeared in all four answers. Logitech was mentioned before OBSBOT in three out of four answers.

Among webcam brands in New Zealand in September 2026

Who do people search for more?

Logitech, about 92 searches for every 1 for OBSBOT

Logitech 10.1K searchesOBSBOT 110 searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Logitech in 4 of 4OBSBOT in 4 of 4

Who does AI recommend more?

Logitech, named ahead of OBSBOT in 3 of 4 answers

Logitech first in 3OBSBOT first in 1

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Top webcam brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, both Logitech and OBSBOT showed up in all four answers. Logitech was listed before OBSBOT in three of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Logitech1st
  2. Insta3602nd
  3. OBSBOT3rd
  4. Razer4th
  5. Anker4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Logitech4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • OBSBOT4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Insta3603 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Razer2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Anker2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about webcam brands

4 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Logitech or OBSBOT more popular in search?

This chart shows how often people search Google for Logitech and OBSBOT by name. Each line represents a brand's share of searches for all five webcam brands we track, month by month, from searches in New Zealand.

Logitech and OBSBOT among webcam brands in New Zealand, by month

Share of searches by month for Logitech, OBSBOT. The figures are in the table below the chart.

View monthly share of searches table
MonthLogitechInsta360RazerAnkerOBSBOT
Oct 202548.6%29.9%16.3%4.8%0.39%
Nov 202543.6%34.6%16.4%4.9%0.45%
Dec 202545%33%16.9%4.8%0.27%
Jan 202644.6%32.7%17.7%4.7%0.35%
Feb 202645.4%32.8%16.4%4.8%0.53%
Mar 202645.9%31.8%16.5%5.4%0.41%
Apr 202645%34.3%15.4%4.8%0.45%
May 202645%34.7%15.1%4.7%0.45%
Jun 202644.1%35.1%15.6%4.7%0.46%
Jul 202642.3%36.7%15.1%5.4%0.48%
Aug 202639.1%39.3%15.3%5.6%0.65%
Sep 202641.4%34.8%16.1%7.2%0.45%

How has the Logitech and OBSBOT comparison changed over the last 12 months?

3 findings
  • Logitech was ahead of OBSBOT in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Logitech’s share of searches among webcam brands in New Zealand moved from 48.6% to 41.4%, and its estimated monthly branded searches moved from 11.2K to 10.1K.
  • Across the 12 months ending September 2026, OBSBOT’s share of searches among webcam brands in New Zealand moved from 0.39% to 0.45%, and its estimated monthly branded searches moved from 90 to 110.

How did search popularity change for New Zealand webcam brands in September 2026?

2 changes
  1. In September 2026, Logitech overtook Insta360 to become the leader among webcam brands in New Zealand, with 41.4% of the searches.

  2. Estimated monthly branded searches for OBSBOT in New Zealand rose 22.2% over 12 measured months, from 90 to 110 in September 2026.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Logitech’s and OBSBOT’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Logitech

6 branded search terms

  • logitech
  • logitech g hub
  • logitech g pro
  • logitech mice
  • logitech mx master
  • logitech speakers

OBSBOT

1 branded search term

  • obsbot

How the Brand Demand Index is measured

Other head-to-heads among webcam brands

Creator with pink hair and a pink jacket

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