Brandwave

How popular isSteelSeries?

In September 2026, people searched for SteelSeries by name about 2,630 times in New Zealand, a 5.1% decrease from the previous year. These searches made up 11.3% of all New Zealand headset stand brand searches, placing SteelSeries third out of five brands. When we asked both ChatGPT and Google AI Overviews about headset stand brands, SteelSeries appeared in two of the five answers.

Search and AI answers in September 2026

SteelSeries is the third most searched of 5 competitors.

  1. LogitechShare of searches 58.3%Mentioned in 0 of 5 AI answers
  2. HyperXShare of searches 12.3%Mentioned in 0 of 5 AI answers
  3. SteelSeriesShare of searches 11.3%Mentioned in 2 of 5 AI answers
  4. CorsairShare of searches 9.2%Mentioned in 1 of 5 AI answers
  5. JabraShare of searches 8.8%Mentioned in 0 of 5 AI answers
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Top headset stand brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, SteelSeries was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • SteelSeries2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Corsair1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Logitech0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • HyperX0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Jabra0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about headset stand brands

5 answers

  • Asked ChatGPT

    “Which headset stand brand should I buy in New Zealand?”

    1. 1SteelSeries
    2. 2Corsair

  • Asked ChatGPT

    “What are the best headset stand brands in New Zealand?”

    1. 1SteelSeries

  • Asked ChatGPT

    “What's the best headset stand brand in New Zealand for a tidy desk?”

    1. Searched Google, AI Overview

      “headset stand nz”

      1. Searched Google, AI Overview

        “headphone stand nz”

        Not named in any answer:

        Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

        Which headset stand brands compete with SteelSeries?

        SteelSeries against headset stand brands in New Zealand, by month

        Share of searches by month for Logitech, HyperX, SteelSeries, Corsair, Jabra. The figures are in the table below the chart.

        View monthly share of searches table
        MonthLogitechHyperXSteelSeriesCorsairJabra
        Oct 202559.2%10%11.2%9.3%10.2%
        Nov 202555.2%12.4%11.2%10.9%10.3%
        Dec 202553.5%13.7%12.2%12.6%8%
        Jan 202654.5%12.5%13.4%11.8%7.7%
        Feb 202656.1%10.6%12.1%11.5%9.7%
        Mar 202657.5%10.8%10.1%11.3%10.2%
        Apr 202659.5%10.5%11%10.2%8.8%
        May 202658.9%11.1%11.3%9.3%9.4%
        Jun 202656.9%11.1%14.4%9.3%8.3%
        Jul 202655.2%12.5%13.9%9.5%8.8%
        Aug 202657.2%11.3%12.1%9.7%9.7%
        Sep 202658.3%12.3%11.3%9.2%8.8%

        1. 1.Logitech

          58.3%

          Held 1st. 10.1K estimated branded searches, -0.88% vs prior month. Share +1.1 points.

        2. 2.HyperX

          12.3%

          Moved from 3rd to 2nd. 2.1K estimated branded searches, +6.5% vs prior month. Share +1.1 points.

        3. 3.SteelSeries

          11.3%

          Moved from 2nd to 3rd. 2K estimated branded searches, -9.3% vs prior month. Share -0.8 points.

        4. 4.Corsair

          9.2%

          Held 4th. 1.6K estimated branded searches, -7.5% vs prior month. Share -0.5 points.

        5. 5.Jabra

          8.8%

          Held 5th. 1.5K estimated branded searches, -11.6% vs prior month. Share -0.9 points.

        Compare popularity between SteelSeries and its closest rivals

        Every comparison with SteelSeries

        8 comparisons

        How has branded search demand for SteelSeries changed in New Zealand over the last 12 months?

        3 findings
        • Across the 12 months ending September 2026, estimated monthly branded searches for SteelSeries in New Zealand fell from 2.8K to 2.6K.
        • Across the 12 months ending September 2026, SteelSeries’ share of searches among headset stand brands in New Zealand peaked at 14.4% in June 2026 and was lowest at 10.1% in March 2026.
        • Across the 12 months ending September 2026, SteelSeries fell from 2nd to 3rd among headset stand brands in New Zealand.

        How did search popularity change for New Zealand headset stand brands in September 2026?

        4 changes

        1. In September 2026, HyperX overtook SteelSeries to rank 2nd among headset stand brands in New Zealand, with 12.3% of the searches.

        2. In September 2026, Logitech gained share of searches among headset stand brands in New Zealand, from 57.2% to 58.3%.

        3. In September 2026, Jabra lost share of searches among headset stand brands in New Zealand, from 9.7% to 8.8%.

        4. In September 2026, SteelSeries lost share of searches among headset stand brands in New Zealand, from 12.1% to 11.3%.

        How are SteelSeries’ branded searches counted?

        14 search terms

        Brandwave collects information about searches that people make online using SteelSeries’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

        • steelseries
        • steelseries 7
        • steelseries apex pro
        • steelseries arctis
        • steelseries arctis nova
        • steelseries arctis pro
        • steelseries gaming
        • steelseries headset
        • steelseries keyboard
        • steelseries mouse
        • steelseries mousepad
        • steelseries qck
        • steelseries qck heavy
        • steelseries qck mousepad

        Do you work for SteelSeries? To request corrections or removal please contact us via our support page and we will be happy to assist.

        How the Brand Demand Index is measured

        Where does SteelSeries compete?

        SteelSeries is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
        Competitor setRankShare of searchesRanking
        Gaming peripheral brands4th of 79.1%Show ranking
        Headset stand brands3rd of 511.3%Shown above
        Mousepad brands3rd of 411.8%Show ranking
        Creator with pink hair and a pink jacket

        Is SteelSeries your brand?

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