Brandwave

Logitech vs SteelSeries:Which is more popular?

In September 2026, Logitech had more branded searches than SteelSeries among headset stand brands in New Zealand. Logitech had about 10,100 branded searches, while SteelSeries had 1,960. Logitech made up 58.3% of all headset stand brand searches we track, and SteelSeries accounted for 11.3%. When we asked ChatGPT and Google AI Overviews about headset stand brands, SteelSeries appeared in two of the five answers and Logitech in none.

Among headset stand brands in New Zealand in September 2026

Who do people search for more?

Logitech, about 5 searches for every 1 for SteelSeries

Logitech 10.1K searchesSteelSeries 2K searches

Who does AI mention more?

SteelSeries, mentioned in 2 of 5 answers, Logitech in 0

SteelSeries in 2 of 5Logitech in 0 of 5

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Top headset stand brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, SteelSeries was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Logitech did not appear in any of the five answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • SteelSeries2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Corsair1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Logitech0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • HyperX0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Jabra0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about headset stand brands

5 answers

  • Asked ChatGPT

    “Which headset stand brand should I buy in New Zealand?”

    1. 1SteelSeries
    2. 2Corsair

  • Asked ChatGPT

    “What are the best headset stand brands in New Zealand?”

    1. 1SteelSeries

  • Asked ChatGPT

    “What's the best headset stand brand in New Zealand for a tidy desk?”

    1. Searched Google, AI Overview

      “headset stand nz”

      1. Searched Google, AI Overview

        “headphone stand nz”

        Not named in any answer:

        Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

        Is Logitech or SteelSeries more popular in search?

        This chart shows how often people search Google for Logitech and SteelSeries by name. Each line represents a brand's share of searches for all five headset stand brands we track, month by month, from searches in New Zealand.

        Logitech and SteelSeries among headset stand brands in New Zealand, by month

        Share of searches by month for Logitech, SteelSeries. The figures are in the table below the chart.

        View monthly share of searches table
        MonthLogitechHyperXSteelSeriesCorsairJabra
        Oct 202559.2%10%11.2%9.3%10.2%
        Nov 202555.2%12.4%11.2%10.9%10.3%
        Dec 202553.5%13.7%12.2%12.6%8%
        Jan 202654.5%12.5%13.4%11.8%7.7%
        Feb 202656.1%10.6%12.1%11.5%9.7%
        Mar 202657.5%10.8%10.1%11.3%10.2%
        Apr 202659.5%10.5%11%10.2%8.8%
        May 202658.9%11.1%11.3%9.3%9.4%
        Jun 202656.9%11.1%14.4%9.3%8.3%
        Jul 202655.2%12.5%13.9%9.5%8.8%
        Aug 202657.2%11.3%12.1%9.7%9.7%
        Sep 202658.3%12.3%11.3%9.2%8.8%

        How has the Logitech and SteelSeries comparison changed over the last 12 months?

        3 findings

        How did search popularity change for New Zealand headset stand brands in September 2026?

        3 changes

        1. In September 2026, HyperX overtook SteelSeries to rank 2nd among headset stand brands in New Zealand, with 12.3% of the searches.

        2. In September 2026, Logitech gained share of searches among headset stand brands in New Zealand, from 57.2% to 58.3%.

        3. In September 2026, SteelSeries lost share of searches among headset stand brands in New Zealand, from 12.1% to 11.3%.

        How are branded searches counted?

        16 search terms

        Brandwave collects information about searches that people make online using Logitech’s and SteelSeries’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

        Logitech

        6 branded search terms

        • logitech
        • logitech g hub
        • logitech g pro
        • logitech mice
        • logitech mx master
        • logitech speakers

        SteelSeries

        10 branded search terms

        • steelseries
        • steelseries 7
        • steelseries apex pro
        • steelseries arctis
        • steelseries arctis nova
        • steelseries arctis pro
        • steelseries mousepad
        • steelseries qck
        • steelseries qck heavy
        • steelseries qck mousepad

        How the Brand Demand Index is measured

        Other head-to-heads among headset stand brands

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