HyperX vs Logitech:Which is more popular?
In September 2026, Logitech had more branded searches than HyperX among headset stand brands in New Zealand. Logitech had about 10,100 branded searches, while HyperX had 2,140. Logitech made up 58.3% of all headset stand brand searches we track, and HyperX accounted for 12.3%. When we asked ChatGPT and Google AI Overviews about headset stand brands, neither HyperX nor Logitech appeared in any of the five answers.
Who do people search for more?
Logitech, about 5 searches for every 1 for HyperX
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top headset stand brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither HyperX nor Logitech showed up in any of the five answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
SteelSeries2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Corsair1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Logitech0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
HyperX0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Jabra0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about headset stand brands
5 answers
Asked ChatGPT
“Which headset stand brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best headset stand brands in New Zealand?”
Asked ChatGPT
“What's the best headset stand brand in New Zealand for a tidy desk?”
Searched Google, AI Overview
“headset stand nz”
Searched Google, AI Overview
“headphone stand nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is HyperX or Logitech more popular in search?
This chart shows how often people search Google for HyperX and Logitech by name. Each line represents a brand's share of searches for all five headset stand brands we track, month by month, from searches in New Zealand.
Share of searches by month for Logitech, HyperX. The figures are in the table below the chart.
View monthly share of searches table
| Month | Logitech | HyperX | SteelSeries | Corsair | Jabra |
|---|---|---|---|---|---|
| Oct 2025 | 59.2% | 10% | 11.2% | 9.3% | 10.2% |
| Nov 2025 | 55.2% | 12.4% | 11.2% | 10.9% | 10.3% |
| Dec 2025 | 53.5% | 13.7% | 12.2% | 12.6% | 8% |
| Jan 2026 | 54.5% | 12.5% | 13.4% | 11.8% | 7.7% |
| Feb 2026 | 56.1% | 10.6% | 12.1% | 11.5% | 9.7% |
| Mar 2026 | 57.5% | 10.8% | 10.1% | 11.3% | 10.2% |
| Apr 2026 | 59.5% | 10.5% | 11% | 10.2% | 8.8% |
| May 2026 | 58.9% | 11.1% | 11.3% | 9.3% | 9.4% |
| Jun 2026 | 56.9% | 11.1% | 14.4% | 9.3% | 8.3% |
| Jul 2026 | 55.2% | 12.5% | 13.9% | 9.5% | 8.8% |
| Aug 2026 | 57.2% | 11.3% | 12.1% | 9.7% | 9.7% |
| Sep 2026 | 58.3% | 12.3% | 11.3% | 9.2% | 8.8% |
How has the HyperX and Logitech comparison changed over the last 12 months?
3 findings
- Logitech was ahead of HyperX in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, HyperX’s share of searches among headset stand brands in New Zealand moved from 10% to 12.3%, and its estimated monthly branded searches moved from 1.9K to 2.1K.
- Across the 12 months ending September 2026, Logitech’s share of searches among headset stand brands in New Zealand moved from 59.2% to 58.3%, and its estimated monthly branded searches moved from 11.2K to 10.1K.
How did search popularity change for New Zealand headset stand brands in September 2026?
2 changes
In September 2026, HyperX overtook SteelSeries to rank 2nd among headset stand brands in New Zealand, with 12.3% of the searches.
In September 2026, Logitech gained share of searches among headset stand brands in New Zealand, from 57.2% to 58.3%.
How are branded searches counted?
14 search terms
Brandwave collects information about searches that people make online using HyperX’s and Logitech’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among headset stand brands
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