Brandwave

Jabra vs SteelSeries:Which is more popular?

In September 2026, SteelSeries had more branded searches than Jabra among headset stand brands in New Zealand. SteelSeries had about 1,960 branded searches, while Jabra had 1,530. SteelSeries made up 11.3% of all headset stand brand searches we track, and Jabra accounted for 8.8%. When we asked ChatGPT and Google AI Overviews about headset stand brands, SteelSeries appeared in two of the five answers and Jabra in none.

Among headset stand brands in New Zealand in September 2026

Who do people search for more?

SteelSeries, about 28% more searches than Jabra

SteelSeries 2K searchesJabra 1.5K searches

Who does AI mention more?

SteelSeries, mentioned in 2 of 5 answers, Jabra in 0

SteelSeries in 2 of 5Jabra in 0 of 5

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Top headset stand brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, SteelSeries was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Jabra did not appear in any of the five answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • SteelSeries2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Corsair1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Logitech0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • HyperX0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Jabra0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about headset stand brands

5 answers

  • Asked ChatGPT

    “Which headset stand brand should I buy in New Zealand?”

    1. 1SteelSeries
    2. 2Corsair

  • Asked ChatGPT

    “What are the best headset stand brands in New Zealand?”

    1. 1SteelSeries

  • Asked ChatGPT

    “What's the best headset stand brand in New Zealand for a tidy desk?”

    1. Searched Google, AI Overview

      “headset stand nz”

      1. Searched Google, AI Overview

        “headphone stand nz”

        Not named in any answer:

        Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

        Is Jabra or SteelSeries more popular in search?

        This chart shows how often people search Google for Jabra and SteelSeries by name. Each line represents a brand's share of searches for all five headset stand brands we track, month by month, from searches in New Zealand.

        Jabra and SteelSeries among headset stand brands in New Zealand, by month

        Share of searches by month for SteelSeries, Jabra. The figures are in the table below the chart.

        View monthly share of searches table
        MonthLogitechHyperXSteelSeriesCorsairJabra
        Oct 202559.2%10%11.2%9.3%10.2%
        Nov 202555.2%12.4%11.2%10.9%10.3%
        Dec 202553.5%13.7%12.2%12.6%8%
        Jan 202654.5%12.5%13.4%11.8%7.7%
        Feb 202656.1%10.6%12.1%11.5%9.7%
        Mar 202657.5%10.8%10.1%11.3%10.2%
        Apr 202659.5%10.5%11%10.2%8.8%
        May 202658.9%11.1%11.3%9.3%9.4%
        Jun 202656.9%11.1%14.4%9.3%8.3%
        Jul 202655.2%12.5%13.9%9.5%8.8%
        Aug 202657.2%11.3%12.1%9.7%9.7%
        Sep 202658.3%12.3%11.3%9.2%8.8%

        How has the Jabra and SteelSeries comparison changed over the last 12 months?

        3 findings
        • The lead changed hands 2 times in the 12 months ending September 2026: Jabra took it in March 2026, SteelSeries took it in April 2026.
        • Across the 12 months ending September 2026, Jabra’s share of searches among headset stand brands in New Zealand moved from 10.2% to 8.8%, and its estimated monthly branded searches moved from 1.9K to 1.5K.
        • Across the 12 months ending September 2026, SteelSeries’ share of searches among headset stand brands in New Zealand moved from 11.2% to 11.3%, and its estimated monthly branded searches moved from 2.1K to 2K.

        How did search popularity change for New Zealand headset stand brands in September 2026?

        3 changes

        1. In September 2026, HyperX overtook SteelSeries to rank 2nd among headset stand brands in New Zealand, with 12.3% of the searches.

        2. In September 2026, Jabra lost share of searches among headset stand brands in New Zealand, from 9.7% to 8.8%.

        3. In September 2026, SteelSeries lost share of searches among headset stand brands in New Zealand, from 12.1% to 11.3%.

        How are branded searches counted?

        16 search terms

        Brandwave collects information about searches that people make online using Jabra’s and SteelSeries’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

        Jabra

        6 branded search terms

        • jabra
        • jabra ear buds
        • jabra earbuds
        • jabra headset
        • jabra speak
        • jabra wireless headset

        SteelSeries

        10 branded search terms

        • steelseries
        • steelseries 7
        • steelseries apex pro
        • steelseries arctis
        • steelseries arctis nova
        • steelseries arctis pro
        • steelseries mousepad
        • steelseries qck
        • steelseries qck heavy
        • steelseries qck mousepad

        How the Brand Demand Index is measured

        Other head-to-heads among headset stand brands

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