Brandwave

Corsair vs HyperX:Which is more popular by branded search in New Zealand?

In August 2026, HyperX had more branded searches than Corsair among gaming peripheral brands in New Zealand. HyperX was estimated to have 4K branded searches compared to Corsair’s 2.8K, and held a 10% Share of Search versus Corsair’s 7%.

Share of Search among gaming peripheral brands in New Zealand in August 2026Which is more popular in search, Corsair or HyperX?
Corsair7%2.8K searches
vs
HyperX10%4K searches

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Which is more popular in search, Corsair or HyperX?

Compare the gaming mouse, keyboard and headset brands New Zealand gamers buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Corsair and HyperX among gaming peripheral brands in New Zealand, by month

Share of Search by month for HyperX, Corsair. The figures are in the table below the chart.

View monthly share of search table
MonthLogitechRazerSteelSeriesHyperXTurtle BeachCorsair
Oct 202549.5%18.3%10.3%8.8%6.8%6.4%
Nov 202545.2%18.7%11.1%10.4%7.4%7.1%
Dec 202543.6%18%10.9%11.3%8.1%8.1%
Jan 202644.8%18.3%11.4%10.2%7.5%7.9%
Feb 202646.6%18.9%10.8%9.2%6.3%8.2%
Mar 202647.8%19%10.2%9%6%8%
Apr 202647.8%18.8%10.2%8.9%6.5%7.7%
May 202649.3%17.7%9.5%9.1%6.8%7.5%
Jun 202647.3%17.7%11.7%9.4%7.1%6.8%
Jul 202645.3%17.8%11.1%10.5%8.3%6.9%
Aug 202645.1%19.8%10.1%10%8%7%
Sep 2026——————

How has the Corsair and HyperX comparison changed over the last 12 months?

How did search popularity change for New Zealand gaming peripheral brands in August 2026?

  1. In August 2026, HyperX lost estimated Share of Search among gaming peripheral brands in New Zealand, from 10.5% to 10%.

How each brand is measured

Brandwave collects information about searches that people make online using Corsair’s and HyperX’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Corsair

25 branded search terms

  • corsair
  • corsair 4000d
  • corsair 4000d airflow
  • corsair 5000d
  • corsair chair
  • corsair com
  • corsair ddr5 ram
  • corsair gaming
  • corsair gaming chair
  • corsair headset
  • corsair hs80
  • corsair icue
  • corsair k55
  • corsair k70
  • corsair keyboard
  • corsair mice
  • corsair near me
  • corsair nz
  • corsair online
  • corsair ram
  • corsair scimitar
  • corsair vengeance
  • corsair vengeance ddr4
  • corsair vengeance ddr5
  • corsair vengeance lpx ddr4

HyperX

19 branded search terms

  • hyperx
  • hyperx alpha cloud
  • hyperx cast
  • hyperx cloud
  • hyperx cloud 2
  • hyperx cloud 2 stinger
  • hyperx cloud 3
  • hyperx cloud 3 wireless
  • hyperx cloud alpha wireless
  • hyperx cloud ii
  • hyperx com
  • hyperx fps
  • hyperx gaming
  • hyperx headset
  • hyperx mix
  • hyperx mouse
  • hyperx near me
  • hyperx nz
  • hyperx solo cast

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.