Brandwave

How popular isCorsair in search?

In August 2026, there were an estimated 2.8K branded searches for Corsair in New Zealand which is up 8.8% over the last 11 months. Corsair holds 19.4% estimated Share of Search among New Zealand gaming and office chair brands and is ranked 3rd of 5 competitors for search popularity.

Share of Search, August 2026
  1. Secretlab41.5%
  2. Herman Miller30.9%
  3. Corsair19.4%
  4. Steelcase4.4%
  5. DXRacer3.9%
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Which gaming and office chair brands compete with Corsair?

Corsair against gaming and office chair brands in New Zealand, by month

Share of Search by month for Secretlab, Herman Miller, Corsair, Steelcase, DXRacer. The figures are in the table below the chart.

View monthly share of search table
MonthSecretlabHerman MillerCorsairSteelcaseDXRacer
Oct 202536.6%32%20.8%6.1%4.5%
Nov 202536.4%31.6%22.5%5.8%3.8%
Dec 202531.8%29.2%29.1%5.9%4%
Jan 202631.6%34.9%24.3%5.5%3.7%
Feb 202633.6%34%19.7%9.4%3.3%
Mar 202632.7%39.2%19.3%5.8%2.9%
Apr 202634.7%34%20.1%8.7%2.5%
May 202643.5%27.3%16.8%9.6%2.7%
Jun 202645.3%29.9%16.9%5.2%2.7%
Jul 202649.1%26.8%15.6%5.3%3.3%
Aug 202641.5%30.9%19.4%4.4%3.9%
Sep 2026—————
  1. 1.Secretlab

    41.5%

    held 1st · 6.1K estimated branded searches · -29% vs prior month · -7.5 points

  2. held 2nd · 4.5K estimated branded searches · -3.4% vs prior month · +4.1 points

  3. 3.Corsair

    19.4%

    held 3rd · 2.8K estimated branded searches · +4% vs prior month · +3.8 points

  4. 4.Steelcase

    4.4%

    held 4th · 640 estimated branded searches · -30.4% vs prior month · -0.9 points

  5. 5.DXRacer

    3.9%

    held 5th · 570 estimated branded searches · 0% vs prior month · +0.6 points

Compare search popularity between Corsair and its closest rivals

How has branded search demand for Corsair changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Corsair in New Zealand rose from 2.6K to 2.8K.
  • Across the 11 months ending August 2026, Corsair’s estimated Share of Search among gaming and office chair brands in New Zealand decreased from 20.8% to 19.4%.
  • Across the 11 months ending August 2026, Corsair’s estimated Share of Search among gaming and office chair brands in New Zealand peaked at 29.1% in December 2025 and was lowest at 15.6% in July 2026.

How did search popularity change for New Zealand gaming and office chair brands in August 2026?

  1. In August 2026, Herman Miller gained estimated Share of Search among gaming and office chair brands in New Zealand, from 26.8% to 30.9%.

  2. In August 2026, Corsair gained estimated Share of Search among gaming and office chair brands in New Zealand, from 15.6% to 19.4%.

  3. In August 2026, DXRacer gained estimated Share of Search among gaming and office chair brands in New Zealand, from 3.3% to 3.9%.

  4. In August 2026, Secretlab lost estimated Share of Search among gaming and office chair brands in New Zealand, from 49.1% to 41.5%.

  5. In August 2026, Steelcase lost estimated Share of Search among gaming and office chair brands in New Zealand, from 5.3% to 4.4%.

Which gaming peripheral brands compete with Corsair?

Corsair against gaming peripheral brands in New Zealand, by month

Share of Search by month for Logitech, Razer, SteelSeries, HyperX, Turtle Beach, Corsair. The figures are in the table below the chart.

View monthly share of search table
MonthLogitechRazerSteelSeriesHyperXTurtle BeachCorsair
Oct 202549.5%18.3%10.3%8.8%6.8%6.4%
Nov 202545.2%18.7%11.1%10.4%7.4%7.1%
Dec 202543.6%18%10.9%11.3%8.1%8.1%
Jan 202644.8%18.3%11.4%10.2%7.5%7.9%
Feb 202646.6%18.9%10.8%9.2%6.3%8.2%
Mar 202647.8%19%10.2%9%6%8%
Apr 202647.8%18.8%10.2%8.9%6.5%7.7%
May 202649.3%17.7%9.5%9.1%6.8%7.5%
Jun 202647.3%17.7%11.7%9.4%7.1%6.8%
Jul 202645.3%17.8%11.1%10.5%8.3%6.9%
Aug 202645.1%19.8%10.1%10%8%7%
Sep 2026——————
  1. 1.Logitech

    45.1%

    held 1st · 18.2K estimated branded searches · +1.9% vs prior month · -0.2 points

  2. 2.Razer

    19.8%

    held 2nd · 8K estimated branded searches · +13.8% vs prior month · +2 points

  3. held 3rd · 4.1K estimated branded searches · -7.3% vs prior month · -1.1 points

  4. 4.HyperX

    10%

    held 4th · 4K estimated branded searches · -3.4% vs prior month · -0.6 points

  5. held 5th · 3.3K estimated branded searches · -0.61% vs prior month · -0.2 points

  6. held 6th · 2.8K estimated branded searches · +4% vs prior month · +0.1 points

Compare search popularity between Corsair and its closest rivals

How has branded search demand for Corsair changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Corsair’s estimated Share of Search among gaming peripheral brands in New Zealand increased from 6.4% to 7%.
  • Across the 11 months ending August 2026, Corsair’s estimated Share of Search among gaming peripheral brands in New Zealand peaked at 8.2% in February 2026 and was lowest at 6.4% in October 2025.

How did search popularity change for New Zealand gaming peripheral brands in August 2026?

  1. In August 2026, Razer gained estimated Share of Search among gaming peripheral brands in New Zealand, from 17.8% to 19.8%.

  2. In August 2026, SteelSeries lost estimated Share of Search among gaming peripheral brands in New Zealand, from 11.1% to 10.1%.

  3. In August 2026, HyperX lost estimated Share of Search among gaming peripheral brands in New Zealand, from 10.5% to 10%.

  4. Logitech’s estimated Share of Search among gaming peripheral brands in New Zealand has lost ground for 3 months in a row, from 49.3% to 45.1% in August 2026.

  5. Estimated monthly branded searches for Turtle Beach in New Zealand rose 16.9% over 11 measured months, from 2.8K to 3.3K in August 2026.

How is Corsair measured?

Brandwave collects information about searches that people make online using Corsair’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

25 branded search terms

  • corsair
  • corsair 4000d
  • corsair 4000d airflow
  • corsair 5000d
  • corsair chair
  • corsair com
  • corsair ddr5 ram
  • corsair gaming
  • corsair gaming chair
  • corsair headset
  • corsair hs80
  • corsair icue
  • corsair k55
  • corsair k70
  • corsair keyboard
  • corsair mice
  • corsair near me
  • corsair nz
  • corsair online
  • corsair ram
  • corsair scimitar
  • corsair vengeance
  • corsair vengeance ddr4
  • corsair vengeance ddr5
  • corsair vengeance lpx ddr4

Do you work for Corsair? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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Is Corsair your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.