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Gaming and office chair brands in New Zealand:Which brands are most popular in search?

In August 2026, Secretlab was the most searched among gaming and office chair brands in New Zealand, with an estimated 6.1K branded searches and 41.5% estimated Share of Search within this set.

Share of Search, August 2026
  1. Secretlab41.5%
  2. Herman Miller30.9%
  3. Corsair19.4%
  4. Steelcase4.4%
  5. DXRacer3.9%

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Share of SearchLeaderboard

Compare the gaming and ergonomic office chair brands New Zealanders sit on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among gaming and office chair brands in New Zealand, by month

Share of Search by month for Secretlab, Herman Miller, Corsair, Steelcase, DXRacer. The figures are in the table below the chart.

View monthly share of search table
MonthSecretlabHerman MillerCorsairSteelcaseDXRacer
Oct 202536.6%32%20.8%6.1%4.5%
Nov 202536.4%31.6%22.5%5.8%3.8%
Dec 202531.8%29.2%29.1%5.9%4%
Jan 202631.6%34.9%24.3%5.5%3.7%
Feb 202633.6%34%19.7%9.4%3.3%
Mar 202632.7%39.2%19.3%5.8%2.9%
Apr 202634.7%34%20.1%8.7%2.5%
May 202643.5%27.3%16.8%9.6%2.7%
Jun 202645.3%29.9%16.9%5.2%2.7%
Jul 202649.1%26.8%15.6%5.3%3.3%
Aug 202641.5%30.9%19.4%4.4%3.9%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Secretlab

    41.5%

    held 1st · 6.1K estimated branded searches · -29% vs prior month · -7.5 points

  2. 2.Herman Miller

    30.9%

    held 2nd · 4.5K estimated branded searches · -3.4% vs prior month · +4.1 points

  3. 3.Corsair

    19.4%

    held 3rd · 2.8K estimated branded searches · +4% vs prior month · +3.8 points

  4. 4.Steelcase

    4.4%

    held 4th · 640 estimated branded searches · -30.4% vs prior month · -0.9 points

  5. 5.DXRacer

    3.9%

    held 5th · 570 estimated branded searches · 0% vs prior month · +0.6 points

Compare search popularity between leading brands

Which brand is most popular in search among gaming and office chair brands in New Zealand?

In August 2026, Secretlab was the most searched among gaming and office chair brands in New Zealand, with an estimated 6.1K branded searches and 41.5% estimated Share of Search within this set. Herman Miller is in 2nd place, 10.6 percentage points behind at 30.9% Share of Search.

New Zealand gaming and office chair brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Secretlab36.6% → 41.5%49.1%Jul 202631.6%Jan 20261st
Herman Miller32% → 30.9%39.2%Mar 202626.8%Jul 20262nd
Corsair20.8% → 19.4%29.1%Dec 202515.6%Jul 20263rd
Steelcase6.1% → 4.4%9.6%May 20264.4%Aug 20264th
DXRacer4.5% → 3.9%4.5%Oct 20252.5%Apr 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Secretlab’s estimated Share of Search among gaming and office chair brands in New Zealand increased from 36.6% to 41.5%.
  • Across the 11 months ending August 2026, Herman Miller’s estimated Share of Search among gaming and office chair brands in New Zealand decreased from 32% to 30.9%.
  • Across the 11 months ending August 2026, Corsair’s estimated Share of Search among gaming and office chair brands in New Zealand decreased from 20.8% to 19.4%.
  • Across the 11 months ending August 2026, Steelcase’s estimated Share of Search among gaming and office chair brands in New Zealand decreased from 6.1% to 4.4%.
  • Across the 11 months ending August 2026, DXRacer’s estimated Share of Search among gaming and office chair brands in New Zealand decreased from 4.5% to 3.9%.
  • Across the 11 months ending August 2026, Secretlab’s estimated Share of Search among gaming and office chair brands in New Zealand peaked at 49.1% in July 2026 and was lowest at 31.6% in January 2026.
  • Across the 11 months ending August 2026, Herman Miller’s estimated Share of Search among gaming and office chair brands in New Zealand peaked at 39.2% in March 2026 and was lowest at 26.8% in July 2026.
  • Across the 11 months ending August 2026, Corsair’s estimated Share of Search among gaming and office chair brands in New Zealand peaked at 29.1% in December 2025 and was lowest at 15.6% in July 2026.
  • Across the 11 months ending August 2026, Steelcase’s estimated Share of Search among gaming and office chair brands in New Zealand peaked at 9.6% in May 2026 and was lowest at 4.4% in August 2026.
  • Across the 11 months ending August 2026, DXRacer’s estimated Share of Search among gaming and office chair brands in New Zealand peaked at 4.5% in October 2025 and was lowest at 2.5% in April 2026.

How did search popularity change for New Zealand gaming and office chair brands in August 2026?

  1. In August 2026, Herman Miller gained estimated Share of Search among gaming and office chair brands in New Zealand, from 26.8% to 30.9%.

  2. In August 2026, Corsair gained estimated Share of Search among gaming and office chair brands in New Zealand, from 15.6% to 19.4%.

  3. In August 2026, DXRacer gained estimated Share of Search among gaming and office chair brands in New Zealand, from 3.3% to 3.9%.

  4. In August 2026, Secretlab lost estimated Share of Search among gaming and office chair brands in New Zealand, from 49.1% to 41.5%.

  5. In August 2026, Steelcase lost estimated Share of Search among gaming and office chair brands in New Zealand, from 5.3% to 4.4%.

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