Secretlab vs Steelcase:Which is more popular by branded search in New Zealand?
In August 2026, Secretlab had more branded searches than Steelcase among gaming and office chair brands in New Zealand. Secretlab was estimated to have 6.1K branded searches compared to Steelcase’s 640, and held a 41.5% Share of Search versus Steelcase’s 4.4%.
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Which is more popular in search, Secretlab or Steelcase?
Compare the gaming and ergonomic office chair brands New Zealanders sit on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Secretlab, Steelcase. The figures are in the table below the chart.
View monthly share of search table
| Month | Secretlab | Herman Miller | Corsair | Steelcase | DXRacer |
|---|---|---|---|---|---|
| Oct 2025 | 36.6% | 32% | 20.8% | 6.1% | 4.5% |
| Nov 2025 | 36.4% | 31.6% | 22.5% | 5.8% | 3.8% |
| Dec 2025 | 31.8% | 29.2% | 29.1% | 5.9% | 4% |
| Jan 2026 | 31.6% | 34.9% | 24.3% | 5.5% | 3.7% |
| Feb 2026 | 33.6% | 34% | 19.7% | 9.4% | 3.3% |
| Mar 2026 | 32.7% | 39.2% | 19.3% | 5.8% | 2.9% |
| Apr 2026 | 34.7% | 34% | 20.1% | 8.7% | 2.5% |
| May 2026 | 43.5% | 27.3% | 16.8% | 9.6% | 2.7% |
| Jun 2026 | 45.3% | 29.9% | 16.9% | 5.2% | 2.7% |
| Jul 2026 | 49.1% | 26.8% | 15.6% | 5.3% | 3.3% |
| Aug 2026 | 41.5% | 30.9% | 19.4% | 4.4% | 3.9% |
| Sep 2026 | — | — | — | — | — |
How has the Secretlab and Steelcase comparison changed over the last 12 months?
3 findings
- Secretlab was ahead of Steelcase in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Secretlab’s estimated Share of Search among gaming and office chair brands in New Zealand moved from 36.6% to 41.5%, and its estimated monthly branded searches moved from 4.6K to 6.1K.
- Across the 11 months ending August 2026, Steelcase’s estimated Share of Search among gaming and office chair brands in New Zealand moved from 6.1% to 4.4%, and its estimated monthly branded searches moved from 770 to 640.
How did search popularity change for New Zealand gaming and office chair brands in August 2026?
2 changes
In August 2026, Secretlab lost estimated Share of Search among gaming and office chair brands in New Zealand, from 49.1% to 41.5%.
In August 2026, Steelcase lost estimated Share of Search among gaming and office chair brands in New Zealand, from 5.3% to 4.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Secretlab’s and Steelcase’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Secretlab
19 branded search terms
- secretlab
- secretlab chair
- secretlab co
- secretlab desk
- secretlab gaming chair
- secretlab magnus
- secretlab magnus pro
- secretlab magnus pro desk
- secretlab magnus pro xl
- secretlab near me
- secretlab new zealand
- secretlab nz
- secretlab office chair
- secretlab pokemon
- secretlab table
- secretlab titan
- secretlab titan evo
- secretlab titan evo chair
- secretlab titan evo gaming chair
Steelcase
15 branded search terms
- steelcase
- steelcase amia
- steelcase chair
- steelcase chair ergonomic
- steelcase com
- steelcase desk chair
- steelcase gaming chair
- steelcase gesture
- steelcase gesture chair
- steelcase gesture desk chair
- steelcase gesture ergonomic chair
- steelcase gesture ergonomic office chair
- steelcase near me
- steelcase nz
- steelcase series 1
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.