How popular isSecretlab in search?
In August 2026, there were an estimated 6.1K branded searches for Secretlab in New Zealand which is up 32.7% over the last 11 months. Secretlab holds 41.5% estimated Share of Search among New Zealand gaming and office chair brands and is ranked 1st of 5 competitors for search popularity.
Secretlab41.5%
Herman Miller30.9%
Corsair19.4%
Steelcase4.4%
DXRacer3.9%
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Which gaming and office chair brands compete with Secretlab?
Share of Search by month for Secretlab, Herman Miller, Corsair, Steelcase, DXRacer. The figures are in the table below the chart.
View monthly share of search table
| Month | Secretlab | Herman Miller | Corsair | Steelcase | DXRacer |
|---|---|---|---|---|---|
| Oct 2025 | 36.6% | 32% | 20.8% | 6.1% | 4.5% |
| Nov 2025 | 36.4% | 31.6% | 22.5% | 5.8% | 3.8% |
| Dec 2025 | 31.8% | 29.2% | 29.1% | 5.9% | 4% |
| Jan 2026 | 31.6% | 34.9% | 24.3% | 5.5% | 3.7% |
| Feb 2026 | 33.6% | 34% | 19.7% | 9.4% | 3.3% |
| Mar 2026 | 32.7% | 39.2% | 19.3% | 5.8% | 2.9% |
| Apr 2026 | 34.7% | 34% | 20.1% | 8.7% | 2.5% |
| May 2026 | 43.5% | 27.3% | 16.8% | 9.6% | 2.7% |
| Jun 2026 | 45.3% | 29.9% | 16.9% | 5.2% | 2.7% |
| Jul 2026 | 49.1% | 26.8% | 15.6% | 5.3% | 3.3% |
| Aug 2026 | 41.5% | 30.9% | 19.4% | 4.4% | 3.9% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 41.5% | 6.1K | -29% | -7.5 points | |
| 2, held 2nd | 30.9% | 4.5K | -3.4% | +4.1 points | |
| 3, held 3rd | 19.4% | 2.8K | +4% | +3.8 points | |
| 4, held 4th | 4.4% | 640 | -30.4% | -0.9 points | |
| 5, held 5th | 3.9% | 570 | 0% | +0.6 points |
41.5%
held 1st · 6.1K estimated branded searches · -29% vs prior month · -7.5 points
30.9%
held 2nd · 4.5K estimated branded searches · -3.4% vs prior month · +4.1 points
3.
Corsair19.4%
held 3rd · 2.8K estimated branded searches · +4% vs prior month · +3.8 points
4.4%
held 4th · 640 estimated branded searches · -30.4% vs prior month · -0.9 points
5.
DXRacer3.9%
held 5th · 570 estimated branded searches · 0% vs prior month · +0.6 points
Compare search popularity between Secretlab and its closest rivals
How has branded search demand for Secretlab changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Secretlab in New Zealand rose from 4.6K to 6.1K.
- Across the 11 months ending August 2026, Secretlab’s estimated Share of Search among gaming and office chair brands in New Zealand increased from 36.6% to 41.5%.
- Across the 11 months ending August 2026, Secretlab’s estimated Share of Search among gaming and office chair brands in New Zealand peaked at 49.1% in July 2026 and was lowest at 31.6% in January 2026.
How did search popularity change for New Zealand gaming and office chair brands in August 2026?
5 changes
In August 2026, Herman Miller gained estimated Share of Search among gaming and office chair brands in New Zealand, from 26.8% to 30.9%.
In August 2026, Corsair gained estimated Share of Search among gaming and office chair brands in New Zealand, from 15.6% to 19.4%.
In August 2026, DXRacer gained estimated Share of Search among gaming and office chair brands in New Zealand, from 3.3% to 3.9%.
In August 2026, Secretlab lost estimated Share of Search among gaming and office chair brands in New Zealand, from 49.1% to 41.5%.
In August 2026, Steelcase lost estimated Share of Search among gaming and office chair brands in New Zealand, from 5.3% to 4.4%.
How is Secretlab measured?
Brandwave collects information about searches that people make online using Secretlab’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
19 branded search terms
- secretlab
- secretlab chair
- secretlab co
- secretlab desk
- secretlab gaming chair
- secretlab magnus
- secretlab magnus pro
- secretlab magnus pro desk
- secretlab magnus pro xl
- secretlab near me
- secretlab new zealand
- secretlab nz
- secretlab office chair
- secretlab pokemon
- secretlab table
- secretlab titan
- secretlab titan evo
- secretlab titan evo chair
- secretlab titan evo gaming chair
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Is Secretlab your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.