How popular isSecretlab?
In September 2026, people searched for Secretlab by name about 3,050 times in New Zealand, a 23.8% decrease from the previous year. These searches made up 32.5% of all New Zealand gaming and office chair brand searches, placing Secretlab second out of six brands. When we asked both ChatGPT and Google AI Overviews about gaming and office chair brands, Secretlab appeared in all answers and was the most recommended of the six.
Secretlab is the second most searched of 6 competitors and the most recommended in AI answers.
Herman MillerShare of searches 33.9%Mentioned in 4 of 4 AI answersPlace in AI recommendations 4th
SecretlabShare of searches 32.5%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
CorsairShare of searches 18%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
SteelcaseShare of searches 5.8%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
BuroShare of searches 5.3%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
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Top gaming and office chair brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Secretlab appeared in all four answers. Secretlab is the most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Herman Miller4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Secretlab4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Steelcase3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Buro3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Corsair0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
DXRacer0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about gaming and office chair brands
4 answers
Asked ChatGPT
“Which gaming or office chair brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best gaming and office chair brands in New Zealand?”
Asked ChatGPT
“What's the best gaming or office chair brand in New Zealand for long computer sessions?”
Searched Google, AI Overview
“best gaming chair”
Searched Google, AI Overview
“best office chair”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which gaming and office chair brands compete with Secretlab?
Share of searches by month for Herman Miller, Secretlab, Corsair, Steelcase, Buro, DXRacer. The figures are in the table below the chart.
View monthly share of searches table
| Month | Herman Miller | Secretlab | Corsair | Steelcase | Buro | DXRacer |
|---|---|---|---|---|---|---|
| Oct 2025 | 30.8% | 36.3% | 17.1% | 6.2% | 5.2% | 4.5% |
| Nov 2025 | 30% | 37.3% | 18.1% | 5.5% | 5.1% | 4.1% |
| Dec 2025 | 28.6% | 32.9% | 24.1% | 6.2% | 3.8% | 4.3% |
| Jan 2026 | 31% | 33.3% | 20.7% | 5.4% | 5.5% | 4% |
| Feb 2026 | 31.8% | 32.4% | 17.4% | 8.8% | 5.9% | 3.7% |
| Mar 2026 | 40% | 30.4% | 15.7% | 5.4% | 5.4% | 3% |
| Apr 2026 | 38.3% | 28.7% | 17.8% | 7.1% | 5.1% | 3.1% |
| May 2026 | 33.7% | 36.2% | 14.7% | 7.1% | 4.7% | 3.6% |
| Jun 2026 | 33.3% | 39.9% | 13.5% | 5.5% | 4.7% | 3.1% |
| Jul 2026 | 32.8% | 39.8% | 14.2% | 4.1% | 4.7% | 4.4% |
| Aug 2026 | 35.7% | 34.1% | 16.3% | 4.5% | 4.7% | 4.7% |
| Sep 2026 | 33.9% | 32.5% | 18% | 5.8% | 5.3% | 4.5% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 33.9% | 3.2K | -19.7% | -1.8 points | |
| 2, held 2nd | 32.5% | 3K | -19.5% | -1.6 points | |
| 3, held 3rd | 18% | 1.7K | -6.6% | +1.7 points | |
| 4, moved from 6th to 4th | 5.8% | 540 | +8% | +1.3 pointsmoved from 6th to 4th | |
| 5, moved from 4th to 5th | 5.3% | 500 | -3.8% | +0.6 pointsmoved from 4th to 5th | |
| 6, moved from 5th to 6th | 4.5% | 420 | -19.2% | -0.2 pointsmoved from 5th to 6th |
33.9%
Held 1st. 3.2K estimated branded searches, -19.7% vs prior month. Share -1.8 points.
32.5%
Held 2nd. 3K estimated branded searches, -19.5% vs prior month. Share -1.6 points.
3.
Corsair18%
Held 3rd. 1.7K estimated branded searches, -6.6% vs prior month. Share +1.7 points.
5.8%
Moved from 6th to 4th. 540 estimated branded searches, +8% vs prior month. Share +1.3 points.
5.
Buro5.3%
Moved from 4th to 5th. 500 estimated branded searches, -3.8% vs prior month. Share +0.6 points.
6.
DXRacer4.5%
Moved from 5th to 6th. 420 estimated branded searches, -19.2% vs prior month. Share -0.2 points.
Compare popularity between Secretlab and its closest rivals
Every comparison with Secretlab
5 comparisons
How has branded search demand for Secretlab changed in New Zealand over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Secretlab in New Zealand fell from 4K to 3K.
- Across the 12 months ending September 2026, Secretlab’s share of searches among gaming and office chair brands in New Zealand decreased from 36.3% to 32.5%.
- Across the 12 months ending September 2026, Secretlab’s share of searches among gaming and office chair brands in New Zealand peaked at 39.9% in June 2026 and was lowest at 28.7% in April 2026.
- Across the 12 months ending September 2026, Secretlab fell from 1st to 2nd among gaming and office chair brands in New Zealand.
How did search popularity change for New Zealand gaming and office chair brands in September 2026?
6 changes
In September 2026, Steelcase overtook Buro and DXRacer to rank 4th among gaming and office chair brands in New Zealand, with 5.8% of the searches.
In September 2026, Corsair gained share of searches among gaming and office chair brands in New Zealand, from 16.3% to 18%.
In September 2026, Buro gained share of searches among gaming and office chair brands in New Zealand, from 4.7% to 5.3%.
In September 2026, Herman Miller lost share of searches among gaming and office chair brands in New Zealand, from 35.7% to 33.9%.
In September 2026, Secretlab lost share of searches among gaming and office chair brands in New Zealand, from 34.1% to 32.5%.
Estimated monthly branded searches for DXRacer in New Zealand fell 16% over 12 measured months, from 500 to 420 in September 2026.
How are Secretlab’s branded searches counted?
12 search terms
Brandwave collects information about searches that people make online using Secretlab’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- secretlab
- secretlab chair
- secretlab co
- secretlab desk
- secretlab gaming chair
- secretlab magnus
- secretlab magnus pro
- secretlab office chair
- secretlab pokemon
- secretlab table
- secretlab titan
- secretlab titan evo
Do you work for Secretlab? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Secretlab your brand?
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